Auto · Metro area · Texas
Insurance agencies in the Waco, TX metro area
Competitor counts, household spending and official business counts for insurance agencies in the Waco, TX metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #200 of 387 scored metro areas
#12 of 26 scored metro areas based in Texas
- Listings
- 245
- 78 chain locations (32%)
- Official establishments
- 129
- +8.4% since 2019
- Household spending a year
- $277.5M
- On vehicle insurance · $2,496 a household
- Spending per listing
- $1.1M
- 10% below the U.S.
- Listings per 10k households
- 22.0
- 41% above the U.S.
- Population, 2025
- 308,807
- +4.2% since 2020
See the insurance agencies around any address in the Waco metro area
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Waco metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 245 insurance agencies in the Waco metro area. Of those, 78 are chain locations, or 32%, against 21% across the U.S. Per 10,000 households, that is 22.0, 41% above the U.S. rate of 15.6.
At $2,496 per household (28% above the U.S. average), households in the Waco metro area spend about $277.5M a year on vehicle insurance. That is about $1.1M of household spending for each agency on map listings, 10% below the U.S. figure of $1.3M.
The official count of businesses with payroll classed as insurance agencies and brokerages in the Waco metro area was 129 in 2023, up 8.4% from 2019. That is one for every 862 households, against one for every 966 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $851K have gone to businesses classed as insurance agencies and brokerages in the Waco metro area.
Between 2020 and 2025, the population of the Waco metro area grew 4.2%, faster than the U.S. (+3.1%). The Groundwork market score for insurance agencies in the Waco metro area is 48 (lower middle), #200 of 387 scored metro areas and #12 of 26 scored metro areas based in Texas.
How the Waco metro area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Waco metro area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.0 | 20.3 | 15.6 |
| Spending per listing | $1.1M | $1.2M | $1.3M |
| Households per official establishment | 862 | 900 | 966 |
| Official establishment growth, 2019–2023 | +8.4% | +4.2% | −1.0% |
| Population growth, 2020–2025 | +4.2% | +8.5% | +3.1% |
| Spending per household on vehicle insurance | $2,496 | $2,466 | $1,957 |
| Median household income | $66,205 | $78,476 | $80,734 |
| Groundwork market score | 48 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 129+8.4% over the period
- Employees, 2023
- 524
- Annual payroll, 2023
- $33.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 24578 chain locations
- Listings at the U.S. rate for this spending
- 221The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $851K
SBA-backed loans to businesses classed as insurance agencies and brokerages in the Waco metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Waco metro area
- Population, 2025 estimate
- 308,807+4.2% since 2020
- Households
- 111,178
- Median age
- 37.1
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.9
- Land area
- 2,785 sq. mi.
- People per square mile
- 108
- Median household income
- $66,205
- Average household income
- $91,997
- Median home value
- $234,100
- Jobs located here
- 129,143
- Daytime population
- 295,622Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Waco metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of the Waco metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Texas
Every Texas market ranked →The highest-scoring metro areas in Texas for insurance agencies, numbered among those based in Texas, with the Waco metro area marked.
Top metro areas in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Killeen-Temple, TX | 88 | 212 | 11.9 | $2.1M | +7.2% | #11 of 387 |
| 2College Station-Bryan, TX | 79 | 137 | 13.0 | $1.9M | +6.9% | #41 of 387 |
| 3Midland, TX | 69 | 116 | 16.7 | $1.5M | +9.8% | #88 of 387 |
| 4Sherman-Denison, TX | 68 | 101 | 18.3 | $1.4M | +12.8% | #94 of 387 |
| 5Austin-Round Rock-San Marcos, TX | 68 | 1,679 | 17.0 | $1.4M | +14.0% | #95 of 387 |
| 6Odessa, TX | 59 | 112 | 17.3 | $1.4M | +5.0% | #134 of 387 |
| 7San Antonio-New Braunfels, TX | 58 | 1,888 | 19.5 | $1.3M | +9.5% | #142 of 387 |
| 8Houston-Pasadena-The Woodlands, TX | 56 | 5,395 | 20.3 | $1.2M | +10.3% | #158 of 387 |
| 9Dallas-Fort Worth-Arlington, TX | 53 | 6,335 | 21.9 | $1.1M | +10.6% | #174 of 387 |
| 10Longview, TX | 48 | 223 | 20.6 | $1.2M | +3.8% | #197 of 387 |
| 12Waco, TX | 48 | 245 | 22.0 | $1.1M | +4.2% | #200 of 387 |
Other business types in the Waco metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in the Waco, TX metro area?
The Waco metro area has 245 insurance agencies on map listings as of September 2026. 78 of them (32%) are chain locations. The listings count insurance agencies. Official counts show 129 businesses with payroll classed as insurance agencies and brokerages in 2023, up 8.4% from 2019.
How much do households in the Waco, TX metro area spend on vehicle insurance?
About $277.5M a year, or $2,496 per household. That is 28% above the U.S. average (an index of 128, where 100 is the U.S. average). Spread across the 245 insurance agencies on map listings, it comes to $1.1M per agency. It is estimated from the incomes of the 111,178 households in the Waco metro area and national spending patterns by income.
How does the Waco, TX metro area compare with the U.S. for insurance agencies?
The Waco metro area has 22.0 insurance agencies per 10,000 households, 41% above the U.S. rate of 15.6. Spending per agency is $1.1M, 10% below the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, the Waco metro area would have about 221, against 245 on map listings. There is one business with payroll in the industry for every 862 households, against one for every 966 across the U.S. The official count rose 8.4% from 2019 to 2023, against −1.0% for the U.S.
How fast is the Waco, TX metro area growing?
Population estimates put the Waco metro area at 308,807 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 111,178 households. The median household income in the Waco metro area is $66,205 a year, 18% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Waco metro area scores 48 for insurance agencies (lower middle), #200 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Waco metro area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in the Waco metro area
Screening a site or an acquisition in the Waco metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Waco metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.