Beauty and personal care · Metro area · Texas
Spas and skin care studios in the Waco, TX metro area
How the Waco, TX metro area compares with other metro areas and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #161 of 387 scored metro areas
#2 of 26 scored metro areas based in Texas
- Listings
- 108
- 11 chain locations (10%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $94.6M
- On personal care products and services · $851 a household
- Spending per listing
- $876K
- In line with the U.S.
- Listings per 10k households
- 9.7
- 16% below the U.S.
- Population, 2025
- 308,807
- +4.2% since 2020
See the spas and skin care studios around any address in the Waco metro area
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Waco metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $851 per household (15% below the U.S. average), households in the Waco metro area spend about $94.6M a year on personal care products and services. That is about $876K of household spending for each studio on map listings, in line with the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
There are 108 spas and skin care studios on map listings in the Waco metro area as of September 2026. Of those, 11 are chain locations, or 10%, against 10% across the U.S. That is 9.7 per 10,000 households, 16% below the U.S. rate of 11.5.
Official counts show 14 businesses with payroll classed as other personal care services in the Waco metro area in 2023. That is one for every 7,941 households, against one for every 4,055 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $256K have gone to businesses classed as other personal care services in the Waco metro area.
Between 2020 and 2025, the population of the Waco metro area grew 4.2%, faster than the U.S. (+3.1%). The Groundwork market score for spas and skin care studios in the Waco metro area is 53 (upper middle), #161 of 387 scored metro areas and #2 of 26 scored metro areas based in Texas.
How the Waco metro area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Waco metro area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.7 | 13.3 | 11.5 |
| Spending per listing | $876K | $705K | $876K |
| Households per official establishment | 7,941 | 4,169 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +46.4% | +29.8% |
| Population growth, 2020–2025 | +4.2% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $851 | $937 | $1,005 |
| Median household income | $66,205 | $78,476 | $80,734 |
| Groundwork market score | 53 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 14
- Employees, 2023
- 82
- Annual payroll, 2023
- $2.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 10811 chain locations
- Listings at the U.S. rate for this spending
- 108The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $256K
SBA-backed loans to businesses classed as other personal care services in the Waco metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Waco metro area
- Population, 2025 estimate
- 308,807+4.2% since 2020
- Households
- 111,178
- Median age
- 37.1
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.9
- Land area
- 2,785 sq. mi.
- People per square mile
- 108
- Median household income
- $66,205
- Average household income
- $91,997
- Median home value
- $234,100
- Jobs located here
- 129,143
- Daytime population
- 295,622Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Waco metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of the Waco metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Texas
Every Texas market ranked →The highest-scoring metro areas in Texas for spas and skin care studios, numbered among those based in Texas, with the Waco metro area marked.
Top metro areas in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1College Station-Bryan, TX | 54 | 94 | 8.9 | $936K | +6.9% | #156 of 387 |
| 2Waco, TX | 53 | 108 | 9.7 | $876K | +4.2% | #161 of 387 |
| 3Odessa, TX | 52 | 72 | 11.2 | $785K | +5.0% | #179 of 387 |
| 4Sherman-Denison, TX | 49 | 66 | 11.9 | $742K | +12.8% | #200 of 387 |
| 5Austin-Round Rock-San Marcos, TX | 47 | 1,355 | 13.7 | $775K | +14.0% | #222 of 387 |
| 6San Antonio-New Braunfels, TX | 46 | 1,213 | 12.5 | $730K | +9.5% | #231 of 387 |
| 7Beaumont-Port Arthur, TX | 45 | 153 | 10.2 | $828K | +0.5% | #237 of 387 |
| 8Eagle Pass, TX | 44 | 12 | 6.6 | $1.1M | +1.7% | #240 of 387 |
| 9Amarillo, TX | 44 | 109 | 10.6 | $823K | +2.7% | #247 of 387 |
| 10Corpus Christi, TX | 43 | 160 | 9.5 | $903K | +1.1% | #253 of 387 |
Other business types in the Waco metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas45
- Hair salons43
- Barbershops45
- Nail salons38
- Spas and skin care53
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in the Waco, TX metro area?
As of September 2026, map listings count 108 spas and skin care studios in the Waco metro area. 11 of them (10%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 14 businesses with payroll classed as other personal care services in 2023.
How much do households in the Waco, TX metro area spend on personal care products and services?
About $94.6M a year, or $851 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 108 spas and skin care studios on map listings, it comes to $876K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 111,178 households in the Waco metro area and national spending patterns by income.
How does the Waco, TX metro area compare with the U.S. for spas and skin care studios?
The Waco metro area has 9.7 spas and skin care studios per 10,000 households, 16% below the U.S. rate of 11.5. Spending per studio is $876K, in line with the U.S. figure of $876K. The count on map listings matches the U.S. ratio of spas and skin care studios to household spending. There is one business with payroll in the industry for every 7,941 households, against one for every 4,055 across the U.S.
How fast is the Waco, TX metro area growing?
Population estimates put the Waco metro area at 308,807 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 111,178 households. The median household income in the Waco metro area is $66,205 a year, 18% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Waco metro area scores 53 for spas and skin care studios (upper middle), #161 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Waco metro area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in the Waco metro area
Screening a site or an acquisition in the Waco metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Waco metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.