Groundwork

Clothing and laundry · Small-town market · Michigan

Dry cleaners in the Sturgis, MI area

How the Sturgis, MI area compares with other small-town markets and the U.S. for dry cleaners: competitors, household spending, official counts and growth.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 4.

Listings
4
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$42M
On clothing, shoes and related services · $1,778 a household
Spending per listing
$10.5M
33% below the U.S.
Listings per 10k households
1.7
31% above the U.S.
Population, 2025
60,968
+0.1% since 2020

See the dry cleaners around any address in the Sturgis area

The site report maps the dry cleaners on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Sturgis area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on clothing, shoes and related services in the Sturgis area comes to about $42M a year: $1,778 per household, 13% below the U.S. average. Spread across 4 dry cleaners, that is $10.5M per shop, 33% below the U.S. figure of $15.7M. The spending figure covers all clothing, shoes and related services, not only dry cleaners.

The Sturgis area has 4 dry cleaners on map listings as of September 2026. Per 10,000 households, that is 1.7, 31% above the U.S. rate of 1.3.

Official counts don’t publish a figure for dry cleaning and laundry services in the Sturgis area, since they leave out counts under 3.

Population estimates show the Sturgis area grew 0.1% from 2020 to 2025, slower than the U.S. (+3.1%). With 4 dry cleaners on map listings, the Sturgis area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How the Sturgis area compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the dry cleaners counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Dry cleaners in Sturgis, MI area compared with Michigan and the U.S.
MeasureSturgis areaMichiganU.S.
Listings per 10k households1.71.01.3
Spending per listing$10.5M$19.4M$15.7M
Households per official establishmentn/a11,3558,177
Official establishment growth, 2019–2023n/a−20.6%−18.7%
Population growth, 2020–2025+0.1%+0.6%+3.1%
Spending per household on clothing, shoes and related services$1,778$1,975$2,055
Median household income$66,425$72,875$80,734
Groundwork market scoreNot scored45

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
40 chain locations
Listings at the U.S. rate for this spending
3The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as dry cleaning and laundry services in the Sturgis area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Sturgis area

Population, 2025 estimate
60,968+0.1% since 2020
Households
23,620
Median age
40.0
Homes lived in by their owners
76%
Vehicles per household
1.9
Land area
501 sq. mi.
People per square mile
122
Median household income
$66,425+27.5% vs. 2015–2019, before inflation
Average household income
$81,433
Median home value
$178,300
Jobs located here
19,267
Daytime population
52,362Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Sturgis area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the dry cleaners on map listings by name and distance.

Or open the report at the center of the Sturgis area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Other business types in the Sturgis area

Each with its Groundwork market score here, out of 100, where it has one.

Funeral services

Questions

How many dry cleaners are in the Sturgis, MI area?

Map listings as of September 2026 show 4 dry cleaners in the Sturgis area. The listings count dry cleaners. No official count is published for dry cleaning and laundry services in the Sturgis area: counts under 3 are left out.

How much do households in the Sturgis, MI area spend on clothing, shoes and related services?

About $42M a year, or $1,778 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 4 dry cleaners on map listings, it comes to $10.5M per shop. That spending covers all clothing, shoes and related services, which dry cleaners share with other businesses in the trade. It is estimated from the incomes of the 23,620 households in the Sturgis area and national spending patterns by income.

How does the Sturgis, MI area compare with the U.S. for dry cleaners?

The Sturgis area has 1.7 dry cleaners per 10,000 households, 31% above the U.S. rate of 1.3. Spending per shop is $10.5M, 33% below the U.S. figure of $15.7M. At the U.S. ratio of dry cleaners to household spending, the Sturgis area would have about 3, against 4 on map listings.

How fast is the Sturgis, MI area growing?

Population estimates put the Sturgis area at 60,968 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 23,620 households. Median household income in the Sturgis area is $66,425, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Sturgis area has no market score for dry cleaners: the score needs at least 5 on map listings, and it has 4.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Sturgis area. It maps the dry cleaners on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for dry cleaners · All 56 business types in the Sturgis area

Screening a site or an acquisition in the Sturgis area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Sturgis area. Signed out, you see a blurred preview; on an account, each report is one action.

Run a site report See plans
Free10 actions over 3 days, no card

Screening many markets at once? Talk to us

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.