Home services · Small-town market · Michigan
Home repair companies in the Sturgis, MI area
Competitor counts, household spending and official business counts for home repair companies in the Sturgis, MI area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #72 of 526 scored small-town markets
#1 of 18 scored small-town markets based in Michigan
- Listings
- 18
- 2 chain locations (11%)
- Official establishments
- 24
- +4.4% since 2019
- Household spending a year
- $58.6M
- On home repairs, maintenance and insurance · $2,479 a household
- Spending per listing
- $3.3M
- 34% above the U.S.
- Listings per 10k households
- 7.6
- 39% below the U.S.
- Population, 2025
- 60,968
- +0.1% since 2020
See the home repair companies around any address in the Sturgis area
The site report maps the home repair companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Sturgis area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 18 home repair companies in the Sturgis area. 2 of them (11%) are chain locations, against 4% across the U.S. Per 10,000 households, that is 7.6, 39% below the U.S. rate of 12.4.
Household spending on home repairs, maintenance and insurance in the Sturgis area comes to about $58.6M a year: $2,479 per household, 18% below the U.S. average. Spread across 18 home repair companies, that is $3.3M per company, 34% above the U.S. figure of $2.4M.
Official counts show 24 businesses with payroll classed as plumbing, HVAC, electrical and roofing contractors in the Sturgis area in 2023, up 4.4% from 2019. That is one for every 984 households, against one for every 587 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $360K has gone to businesses classed as plumbing, HVAC, electrical and roofing contractors in the Sturgis area.
Population estimates show the Sturgis area grew 0.1% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for home repair companies in the Sturgis area is 67 (upper middle), #72 of 526 scored small-town markets and #1 of 18 scored small-town markets based in Michigan. That puts it in the top quarter of small-town markets.
How the Sturgis area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the home repair companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sturgis area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.6 | 10.6 | 12.4 |
| Spending per listing | $3.3M | $2.5M | $2.4M |
| Households per official establishment | 984 | 795 | 587 |
| Official establishment growth, 2019–2023 | +4.4% | +10.2% | +9.6% |
| Population growth, 2020–2025 | +0.1% | +0.6% | +3.1% |
| Spending per household on home repairs, maintenance and insurance | $2,479 | $2,711 | $3,018 |
| Median household income | $66,425 | $72,875 | $80,734 |
| Groundwork market score | 67 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 24+4.4% over the period
- Employees, 2023
- 360
- Annual payroll, 2023
- $26.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 182 chain locations
- Listings at the U.S. rate for this spending
- 24The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $360K
SBA-backed loans to businesses classed as plumbing, HVAC, electrical and roofing contractors in the Sturgis area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Sturgis area
- Population, 2025 estimate
- 60,968+0.1% since 2020
- Households
- 23,620
- Median age
- 40.0
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.9
- Land area
- 501 sq. mi.
- People per square mile
- 122
- Median household income
- $66,425+27.5% vs. 2015–2019, before inflation
- Average household income
- $81,433
- Median home value
- $178,300
- Jobs located here
- 19,267
- Daytime population
- 52,362Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Sturgis area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the home repair companies on map listings by name and distance.
Or open the report at the center of the Sturgis area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHome repair trades across Michigan
Every Michigan market ranked →The highest-scoring small-town markets in Michigan for home repair companies, numbered among those based in Michigan (a market based in another state is listed without a number), with the Sturgis area marked.
Top small-town markets in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sturgis, MI | 67 | 18 | 7.6 | $3.3M | +0.1% | #72 of 526 |
| 2Big Rapids, MI | 66 | 17 | 10.2 | $2.3M | +4.7% | #87 of 526 |
| 3Marquette, MI | 65 | 26 | 9.2 | $2.7M | +2.3% | #96 of 526 |
| 4Cadillac, MI | 58 | 21 | 10.7 | $2.3M | +2.0% | #167 of 526 |
| 5Escanaba, MI | 55 | 11 | 6.9 | $3.5M | −0.8% | #194 of 526 |
| 6Houghton, MI | 54 | 16 | 10.4 | $2.4M | +1.8% | #212 of 526 |
| 7Adrian, MI | 51 | 51 | 13.1 | $2M | −1.6% | #267 of 526 |
| 8Hillsdale, MI | 50 | 20 | 11.2 | $2.2M | 0.0% | #271 of 526 |
| 9Coldwater, MI | 50 | 22 | 13.0 | $1.9M | +2.5% | #277 of 526 |
| Marinette, WI-MI | 49 | 31 | 10.5 | $2.3M | +0.3% | #283 of 526 |
Other business types in the Sturgis area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many home repair companies are in the Sturgis, MI area?
The Sturgis area has 18 home repair companies on map listings as of September 2026. 2 of them (11%) are chain locations. The listings count HVAC, plumbing, electrical, roofing and gutter companies. Official counts show 24 businesses with payroll classed as plumbing, HVAC, electrical and roofing contractors in 2023, up 4.4% from 2019.
How much do households in the Sturgis, MI area spend on home repairs, maintenance and insurance?
About $58.6M a year, or $2,479 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 18 home repair companies on map listings, it comes to $3.3M per company. It is estimated from the incomes of the 23,620 households in the Sturgis area and national spending patterns by income.
How does the Sturgis, MI area compare with the U.S. for home repair companies?
The Sturgis area has 7.6 home repair companies per 10,000 households, 39% below the U.S. rate of 12.4. Spending per company is $3.3M, 34% above the U.S. figure of $2.4M. At the national ratio of home repair companies to household spending, the Sturgis area would have about 24, against 18 on map listings. There is one business with payroll in the industry for every 984 households, against one for every 587 across the U.S. The official count rose 4.4% from 2019 to 2023, against +9.6% for the U.S.
How fast is the Sturgis, MI area growing?
Population estimates put the Sturgis area at 60,968 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 23,620 households. Median household income in the Sturgis area is $66,425, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Sturgis area scores 67 for home repair companies (upper middle), #72 of 526 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Sturgis area. It maps the home repair companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for home repair companies · All 56 business types in the Sturgis area
Screening a site or an acquisition in the Sturgis area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Sturgis area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.