Groceries and convenience · Small-town market · Michigan
Grocery stores in the Sturgis, MI area
Competitor counts, household spending and official business counts for grocery stores in the Sturgis, MI area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #242 of 506 scored small-town markets
#9 of 18 scored small-town markets based in Michigan
- Listings
- 14
- 4 chain locations (29%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $135M
- On groceries · $5,715 a household
- Spending per listing
- $9.6M
- 4% above the U.S.
- Listings per 10k households
- 5.9
- 13% below the U.S.
- Population, 2025
- 60,968
- +0.1% since 2020
See the grocery stores around any address in the Sturgis area
The site report maps the grocery stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Sturgis area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 14 grocery stores in the Sturgis area. 4 of them (29%) are chain locations, against 37% across the U.S. Per 10,000 households, that is 5.9, 13% below the U.S. rate of 6.8.
Households in the Sturgis area spend about $135M a year on groceries, or $5,715 per household, 10% below the U.S. average. That works out to $9.6M per store, 4% above the U.S. figure of $9.3M. That spending covers all groceries, which grocery stores share with other businesses in the trade.
The official count of businesses with payroll classed as supermarkets and grocery stores in the Sturgis area was 11 in 2023. That is one for every 2,147 households, against one for every 2,053 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $140K has gone to businesses classed as supermarkets and grocery stores in the Sturgis area.
Population estimates put the population change in the Sturgis area from 2020 to 2025 at +0.1%, slower than the U.S. (+3.1%). The Groundwork market score for grocery stores in the Sturgis area is 53 (upper middle), #242 of 506 scored small-town markets and #9 of 18 scored small-town markets based in Michigan.
How the Sturgis area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sturgis area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.9 | 6.4 | 6.8 |
| Spending per listing | $9.6M | $9.3M | $9.3M |
| Households per official establishment | 2,147 | 2,419 | 2,053 |
| Official establishment growth, 2019–2023 | n/a | −2.4% | 0.0% |
| Population growth, 2020–2025 | +0.1% | +0.6% | +3.1% |
| Spending per household on groceries | $5,715 | $6,009 | $6,319 |
| Median household income | $66,425 | $72,875 | $80,734 |
| Groundwork market score | 53 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11
- Employees, 2023
- 233
- Annual payroll, 2023
- $6.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 144 chain locations
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $140K
SBA-backed loans to businesses classed as supermarkets and grocery stores in the Sturgis area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Sturgis area
- Population, 2025 estimate
- 60,968+0.1% since 2020
- Households
- 23,620
- Median age
- 40.0
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.9
- Land area
- 501 sq. mi.
- People per square mile
- 122
- Median household income
- $66,425+27.5% vs. 2015–2019, before inflation
- Average household income
- $81,433
- Median home value
- $178,300
- Jobs located here
- 19,267
- Daytime population
- 52,362Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Sturgis area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery stores on map listings by name and distance.
Or open the report at the center of the Sturgis area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery stores across Michigan
Every Michigan market ranked →The highest-scoring small-town markets in Michigan for grocery stores, numbered among those based in Michigan, with the Sturgis area marked.
Top small-town markets in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Coldwater, MI | 68 | 11 | 6.5 | $8.7M | +2.5% | #90 of 506 |
| 2Holland, MI | 67 | 34 | 7.5 | $8.3M | +2.1% | #96 of 506 |
| 3Owosso, MI | 66 | 15 | 5.3 | $10.9M | −0.4% | #103 of 506 |
| 4Adrian, MI | 66 | 23 | 5.9 | $9.9M | −1.6% | #106 of 506 |
| 5Hillsdale, MI | 64 | 9 | 5.0 | $11.3M | 0.0% | #111 of 506 |
| 6Alma, MI | 63 | 7 | 4.7 | $12M | −1.1% | #119 of 506 |
| 7Mount Pleasant, MI | 62 | 8 | 3.2 | $17.1M | +0.3% | #129 of 506 |
| 8Big Rapids, MI | 57 | 12 | 7.2 | $7.7M | +4.7% | #195 of 506 |
| 9Sturgis, MI | 53 | 14 | 5.9 | $9.6M | +0.1% | #242 of 506 |
| 10Marquette, MI | 51 | 25 | 8.8 | $6.5M | +2.3% | #264 of 506 |
Other business types in the Sturgis area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores55
- Grocery stores53
- Convenience stores60
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery stores are in the Sturgis, MI area?
The Sturgis area has 14 grocery stores on map listings as of September 2026. 4 of them (29%) are chain locations. The listings count grocery stores and supermarkets. Official counts show 11 businesses with payroll classed as supermarkets and grocery stores in 2023.
How much do households in the Sturgis, MI area spend on groceries?
About $135M a year, or $5,715 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 14 grocery stores on map listings, it comes to $9.6M per store. The spending figure covers all groceries, not only grocery stores. It is estimated from the incomes of the 23,620 households in the Sturgis area and national spending patterns by income.
How does the Sturgis, MI area compare with the U.S. for grocery stores?
The Sturgis area has 5.9 grocery stores per 10,000 households, 13% below the U.S. rate of 6.8. Spending per store is $9.6M, 4% above the U.S. figure of $9.3M. At the national ratio of grocery stores to household spending, the Sturgis area would have about 15, against 14 on map listings. There is one business with payroll in the industry for every 2,147 households, against one for every 2,053 across the U.S.
How fast is the Sturgis, MI area growing?
Population estimates put the Sturgis area at 60,968 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 23,620 households. Median household income in the Sturgis area is $66,425, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Sturgis area scores 53 for grocery stores (upper middle), #242 of 506 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Sturgis area. It maps the grocery stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery stores · All 56 business types in the Sturgis area
Screening a site or an acquisition in the Sturgis area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Sturgis area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.