Food and drink · Metro area · Tennessee
Bakeries and dessert shops in the Morristown, TN metro area
Competitor counts, household spending and official business counts for bakeries and dessert shops in the Morristown, TN metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #166 of 387 scored metro areas
#8 of 10 scored metro areas based in Tennessee
- Listings
- 39
- 18 chain locations (46%)
- Official establishments
- 21
- All snack bars and retail bakeries
- Household spending a year
- $159.9M
- On food away from home · $3,335 a household
- Spending per listing
- $4.1M
- In line with the U.S.
- Listings per 10k households
- 8.1
- 17% below the U.S.
- Population, 2025
- 128,867
- +7.9% since 2020
See the bakeries and dessert shops around any address in the Morristown metro area
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Morristown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Morristown metro area spend about $159.9M a year on food away from home, or $3,335 per household, 18% below the U.S. average. That is about $4.1M of household spending for each shop on map listings, in line with the U.S. figure of $4.1M. The spending figure covers all food away from home, not only bakeries and dessert shops.
There are 39 bakeries and dessert shops on map listings in the Morristown metro area as of September 2026. 18 of them (46%) are chain locations, against 35% across the U.S. Per 10,000 households, that is 8.1, 17% below the U.S. rate of 9.8.
In 2023, official counts showed 21 businesses with payroll in the Morristown metro area classed as snack bars and retail bakeries. That is one for every 2,284 households, against one for every 1,369 across the U.S. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Since fiscal 2022, 1 SBA-backed loan worth $15K has gone to businesses classed as snack bars and retail bakeries in the Morristown metro area.
Population estimates put the population change in the Morristown metro area from 2020 to 2025 at +7.9%, faster than the U.S. (+3.1%). For bakeries and dessert shops, the Morristown metro area has a Groundwork market score of 54 (upper middle): #166 of 387 scored metro areas and #8 of 10 scored metro areas based in Tennessee.
How the Morristown metro area compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morristown metro area | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.1 | 8.2 | 9.8 |
| Spending per listing | $4.1M | $4.5M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 2,284 | 1,740 | 1,369 |
| Official establishment growth, 2019–2023 | n/a | +60.1% | +24.6% |
| Population growth, 2020–2025 | +7.9% | +5.6% | +3.1% |
| Spending per household on food away from home | $3,335 | $3,670 | $4,070 |
| Median household income | $60,553 | $69,595 | $80,734 |
| Groundwork market score | 54 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 21All snack bars and retail bakeries
- Employees, 2023
- 184
- Annual payroll, 2023
- $2.6M
- One-person businesses, 2023
- 0All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 3918 chain locations
- Listings at the U.S. rate for this spending
- 39The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $15K
SBA-backed loans to businesses classed as snack bars and retail bakeries in the Morristown metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in the Morristown metro area
- Population, 2025 estimate
- 128,867+7.9% since 2020
- Households
- 47,963
- Median age
- 42.5
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 436 sq. mi.
- People per square mile
- 281
- Median household income
- $60,553
- Average household income
- $82,265
- Median home value
- $218,100
- Jobs located here
- 47,715
- Daytime population
- 119,291Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Morristown metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of the Morristown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across Tennessee
Every Tennessee market ranked →The highest-scoring metro areas in Tennessee for bakeries and dessert shops, numbered among those based in Tennessee, with the Morristown metro area marked.
Top metro areas in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Knoxville, TN | 69 | 265 | 7.0 | $5.3M | +6.9% | #45 of 387 |
| 2Chattanooga, TN-GA | 65 | 177 | 7.7 | $4.9M | +5.3% | #73 of 387 |
| 3Nashville-Davidson–Murfreesboro–Franklin, TN | 64 | 724 | 8.7 | $4.7M | +8.7% | #83 of 387 |
| 4Kingsport-Bristol, TN-VA | 63 | 82 | 6.3 | $5.3M | +2.3% | #90 of 387 |
| 5Clarksville, TN-KY | 60 | 91 | 7.3 | $4.8M | +8.5% | #116 of 387 |
| 6Cleveland, TN | 57 | 37 | 7.4 | $4.7M | +6.1% | #142 of 387 |
| 7Johnson City, TN | 54 | 66 | 7.4 | $4.4M | +4.3% | #165 of 387 |
| 8Morristown, TN | 54 | 39 | 8.1 | $4.1M | +7.9% | #166 of 387 |
| 9Memphis, TN-MS-AR | 46 | 434 | 8.3 | $4.4M | −0.3% | #235 of 387 |
| 10Jackson, TN | 40 | 56 | 7.7 | $4.3M | +2.2% | #276 of 387 |
Other business types in the Morristown metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes60
- Sit-down restaurants65
- Fast food and sandwich shops33
- Pizza40
- Coffee shops and cafes64
- Bakeries and dessert shops54
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in the Morristown, TN metro area?
As of September 2026, map listings count 39 bakeries and dessert shops in the Morristown metro area. 18 of them (46%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 21 businesses with payroll classed as snack bars and retail bakeries in 2023. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too.
How much do households in the Morristown, TN metro area spend on food away from home?
About $159.9M a year, or $3,335 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 39 bakeries and dessert shops on map listings, it comes to $4.1M per shop. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade. It is estimated from the incomes of the 47,963 households in the Morristown metro area and national spending patterns by income.
How does the Morristown, TN metro area compare with the U.S. for bakeries and dessert shops?
The Morristown metro area has 8.1 bakeries and dessert shops per 10,000 households, 17% below the U.S. rate of 9.8. Spending per shop is $4.1M, in line with the U.S. figure of $4.1M. The count on map listings matches the U.S. ratio of bakeries and dessert shops to household spending. There is one business with payroll in the industry for every 2,284 households, against one for every 1,369 across the U.S.
How fast is the Morristown, TN metro area growing?
Population estimates put the Morristown metro area at 128,867 people in 2025, up 7.9% since 2020, faster than the U.S. (+3.1%). It has 47,963 households. The median household income in the Morristown metro area is $60,553 a year, 25% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Morristown metro area scores 54 for bakeries and dessert shops (upper middle), #166 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Morristown metro area. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in the Morristown metro area
Screening a site or an acquisition in the Morristown metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Morristown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.