Pets · Metro area · Tennessee
Pet stores in the Morristown, TN metro area
The pet stores in the Morristown, TN metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #243 of 382 scored metro areas
#10 of 10 scored metro areas based in Tennessee
- Listings
- 10
- 5 chain locations (50%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $37.5M
- On pets · $781 a household
- Spending per listing
- $3.7M
- 17% below the U.S.
- Listings per 10k households
- 2.1
- 5% above the U.S.
- Population, 2025
- 128,867
- +7.9% since 2020
See the pet stores around any address in the Morristown metro area
The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Morristown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on pets in the Morristown metro area comes to about $37.5M a year: $781 per household, 14% below the U.S. average. Spread across 10 pet stores, that is $3.7M per store, 17% below the U.S. figure of $4.5M. The spending figure covers all pets, not only pet stores.
There are 10 pet stores on map listings in the Morristown metro area as of September 2026. Chain locations make up 50% of them, against 38% across the U.S. That comes to 2.1 for every 10,000 households, 5% above the U.S. rate of 2.0.
Official counts don’t publish a figure for pet and pet supplies stores in the Morristown metro area, since they leave out counts under 3.
Population estimates put the population change in the Morristown metro area from 2020 to 2025 at +7.9%, faster than the U.S. (+3.1%). The Morristown metro area scores 44 (lower middle) on the Groundwork market score for pet stores, ranking #243 of 382 scored metro areas and #10 of 10 scored metro areas based in Tennessee.
How the Morristown metro area compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morristown metro area | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.1 | 1.8 | 2.0 |
| Spending per listing | $3.7M | $4.9M | $4.5M |
| Households per official establishment | n/a | 15,266 | 13,024 |
| Official establishment growth, 2019–2023 | n/a | +16.4% | −1.6% |
| Population growth, 2020–2025 | +7.9% | +5.6% | +3.1% |
| Spending per household on pets | $781 | $871 | $909 |
| Median household income | $60,553 | $69,595 | $80,734 |
| Groundwork market score | 44 | 70 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 105 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet and pet supplies stores in the Morristown metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Morristown metro area
- Population, 2025 estimate
- 128,867+7.9% since 2020
- Households
- 47,963
- Median age
- 42.5
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 436 sq. mi.
- People per square mile
- 281
- Median household income
- $60,553
- Average household income
- $82,265
- Median home value
- $218,100
- Jobs located here
- 47,715
- Daytime population
- 119,291Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Morristown metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.
Or open the report at the center of the Morristown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet stores across Tennessee
Every Tennessee market ranked →The highest-scoring metro areas in Tennessee for pet stores, numbered among those based in Tennessee, with the Morristown metro area marked.
Top metro areas in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Nashville-Davidson–Murfreesboro–Franklin, TN | 73 | 156 | 1.9 | $5.2M | +8.7% | #32 of 382 |
| 2Chattanooga, TN-GA | 71 | 36 | 1.6 | $5.7M | +5.3% | #46 of 382 |
| 3Jackson, TN | 70 | 8 | 1.1 | $7M | +2.2% | #49 of 382 |
| 4Knoxville, TN | 65 | 63 | 1.7 | $5.3M | +6.9% | #85 of 382 |
| 5Memphis, TN-MS-AR | 64 | 76 | 1.5 | $5.9M | −0.3% | #92 of 382 |
| 6Kingsport-Bristol, TN-VA | 64 | 19 | 1.5 | $5.4M | +2.3% | #94 of 382 |
| 7Clarksville, TN-KY | 58 | 22 | 1.8 | $4.7M | +8.5% | #128 of 382 |
| 8Cleveland, TN | 56 | 9 | 1.8 | $4.5M | +6.1% | #148 of 382 |
| 9Johnson City, TN | 55 | 15 | 1.7 | $4.6M | +4.3% | #155 of 382 |
| 10Morristown, TN | 44 | 10 | 2.1 | $3.7M | +7.9% | #243 of 382 |
Other business types in the Morristown metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses28
- Veterinarians26
- Pet grooming and boarding26
- Pet stores44
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet stores are in the Morristown, TN metro area?
As of September 2026, map listings count 10 pet stores in the Morristown metro area. 5 of them (50%) are chain locations. The listings count pet stores. No official count is published for pet and pet supplies stores in the Morristown metro area: counts under 3 are left out.
How much do households in the Morristown, TN metro area spend on pets?
About $37.5M a year, or $781 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 10 pet stores on map listings, it comes to $3.7M per store. That spending covers all pets, which pet stores share with other businesses in the trade. It is estimated from the incomes of the 47,963 households in the Morristown metro area and national spending patterns by income.
How does the Morristown, TN metro area compare with the U.S. for pet stores?
The Morristown metro area has 2.1 pet stores per 10,000 households, 5% above the U.S. rate of 2.0. Spending per store is $3.7M, 17% below the U.S. figure of $4.5M. At the U.S. ratio of pet stores to household spending, the Morristown metro area would have about 8, against 10 on map listings.
How fast is the Morristown, TN metro area growing?
Population estimates put the Morristown metro area at 128,867 people in 2025, up 7.9% since 2020, faster than the U.S. (+3.1%). It has 47,963 households. The median household income in the Morristown metro area is $60,553 a year, 25% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Morristown metro area scores 44 for pet stores (lower middle), #243 of 382 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Morristown metro area. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet stores · All 56 business types in the Morristown metro area
Screening a site or an acquisition in the Morristown metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Morristown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.