Groundwork

Pets · Metro area · Tennessee

Pet grooming and boarding businesses in the Morristown, TN metro area

Competitor counts, household spending and official business counts for pet grooming and boarding businesses in the Morristown, TN metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 26 out of 100: Lower middle

Ranked #354 of 386 scored metro areas
#10 of 10 scored metro areas based in Tennessee

Listings
29
1 chain location (3%)
Official establishments
14
Businesses with payroll, 2023
Household spending a year
$37.5M
On pets · $781 a household
Spending per listing
$1.3M
49% below the U.S.
Listings per 10k households
6.0
67% above the U.S.
Population, 2025
128,867
+7.9% since 2020

See the pet grooming and boarding businesses around any address in the Morristown metro area

The site report maps the pet grooming and boarding businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Morristown metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for pet grooming and boarding businesses in the Morristown metro area is 26 (lower middle), #354 of 386 scored metro areas and #10 of 10 scored metro areas based in Tennessee. That puts it in the bottom quarter of metro areas.

As of September 2026, map listings count 29 pet grooming and boarding businesses in the Morristown metro area. One of them (3%) is a chain location, against 9% across the U.S. That is 6.0 per 10,000 households, 67% above the U.S. rate of 3.6.

Household spending on pets in the Morristown metro area comes to about $37.5M a year: $781 per household, 14% below the U.S. average. That works out to $1.3M per business, 49% below the U.S. figure of $2.5M. That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade.

Official counts show 14 businesses with payroll classed as pet care (except veterinary) in the Morristown metro area in 2023. That is one for every 3,426 households, against one for every 5,057 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $243K has gone to businesses classed as pet care (except veterinary) in the Morristown metro area. Between 2020 and 2025, the population of the Morristown metro area grew 7.9%, faster than the U.S. (+3.1%).

How the Morristown metro area compares

The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet grooming and boarding businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet grooming and boarding in Morristown, TN metro area compared with Tennessee and the U.S.
MeasureMorristown metro areaTennesseeU.S.
Listings per 10k households6.03.73.6
Spending per listing$1.3M$2.4M$2.5M
Households per official establishment3,4265,4955,057
Official establishment growth, 2019–2023n/a+46.4%+25.2%
Population growth, 2020–2025+7.9%+5.6%+3.1%
Spending per household on pets$781$871$909
Median household income$60,553$69,595$80,734
Groundwork market score2663

Official counts and lending

Businesses

Official establishments, 2019 to 2023
14
Employees, 2023
87
Annual payroll, 2023
$1.9M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
291 chain location
Listings at the U.S. rate for this spending
15The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$243K

SBA-backed loans to businesses classed as pet care (except veterinary) in the Morristown metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Morristown metro area

Population, 2025 estimate
128,867+7.9% since 2020
Households
47,963
Median age
42.5
Homes lived in by their owners
73%
Vehicles per household
2.0
Land area
436 sq. mi.
People per square mile
281
Median household income
$60,553
Average household income
$82,265
Median home value
$218,100
Jobs located here
47,715
Daytime population
119,291Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Morristown metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet grooming and boarding businesses on map listings by name and distance.

Or open the report at the center of the Morristown metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Pet grooming and boarding across Tennessee

Every Tennessee market ranked →

The highest-scoring metro areas in Tennessee for pet grooming and boarding businesses, numbered among those based in Tennessee, with the Morristown metro area marked.

Top metro areas in Tennessee

Metro areas in Tennessee ranked for pet grooming and boarding businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Nashville-Davidson–Murfreesboro–Franklin, TN732773.3$3M+8.7%#41 of 386
2Memphis, TN-MS-AR721132.2$4M−0.3%#42 of 386
3Clarksville, TN-KY64413.3$2.5M+8.5%#91 of 386
4Jackson, TN59223.0$2.6M+2.2%#124 of 386
5Chattanooga, TN-GA55974.2$2.1M+5.3%#160 of 386
6Kingsport-Bristol, TN-VA51483.7$2.1M+2.3%#194 of 386
7Cleveland, TN46255.0$1.6M+6.1%#237 of 386
8Knoxville, TN451724.5$1.9M+6.9%#241 of 386
9Johnson City, TN38343.8$2M+4.3%#286 of 386
10Morristown, TN26296.0$1.3M+7.9%#354 of 386

Other business types in the Morristown metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet grooming and boarding businesses are in the Morristown, TN metro area?

The Morristown metro area has 29 pet grooming and boarding businesses on map listings as of September 2026. One of them (3%) is a chain location. The listings count groomers, boarding, dog daycare and pet sitters. Official counts show 14 businesses with payroll classed as pet care (except veterinary) in 2023.

How much do households in the Morristown, TN metro area spend on pets?

About $37.5M a year, or $781 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 29 pet grooming and boarding businesses on map listings, it comes to $1.3M per business. The spending figure covers all pets, not only pet grooming and boarding businesses. It is estimated from the incomes of the 47,963 households in the Morristown metro area and national spending patterns by income.

How does the Morristown, TN metro area compare with the U.S. for pet grooming and boarding businesses?

The Morristown metro area has 6.0 pet grooming and boarding businesses per 10,000 households, 67% above the U.S. rate of 3.6. Spending per business is $1.3M, 49% below the U.S. figure of $2.5M. At the national ratio of pet grooming and boarding businesses to household spending, the Morristown metro area would have about 15, against 29 on map listings. There is one business with payroll in the industry for every 3,426 households, against one for every 5,057 across the U.S.

How fast is the Morristown, TN metro area growing?

Population estimates put the Morristown metro area at 128,867 people in 2025, up 7.9% since 2020, faster than the U.S. (+3.1%). It has 47,963 households. The median household income in the Morristown metro area is $60,553 a year, 25% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Morristown metro area scores 26 for pet grooming and boarding businesses (lower middle), #354 of 386 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Morristown metro area. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet grooming and boarding businesses · All 56 business types in the Morristown metro area

Screening a site or an acquisition in the Morristown metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Morristown metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.