Food and drink · Metro area · Tennessee
Coffee shops and cafes in the Morristown, TN metro area
How the Morristown, TN metro area compares with other metro areas and the U.S. for coffee shops and cafes: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #83 of 387 scored metro areas
#3 of 10 scored metro areas based in Tennessee
- Listings
- 35
- 14 chain locations (40%)
- Official establishments
- 21
- All snack and nonalcoholic beverage bars
- Household spending a year
- $159.9M
- On food away from home · $3,335 a household
- Spending per listing
- $4.6M
- 23% above the U.S.
- Listings per 10k households
- 7.3
- 34% below the U.S.
- Population, 2025
- 128,867
- +7.9% since 2020
See the coffee shops and cafes around any address in the Morristown metro area
The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Morristown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 35 coffee shops and cafes in the Morristown metro area. 14 of them (40%) are chain locations, against 39% across the U.S. Per 10,000 households, that is 7.3, 34% below the U.S. rate of 11.0.
Household spending on food away from home in the Morristown metro area comes to about $159.9M a year: $3,335 per household, 18% below the U.S. average. That is about $4.6M of household spending for each cafe on map listings, 23% above the U.S. figure of $3.7M. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade.
Official counts show 21 businesses with payroll classed as snack and nonalcoholic beverage bars in the Morristown metro area in 2023. That is one for every 2,284 households, against one for every 1,518 across the U.S. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Since fiscal 2022, 1 SBA-backed loan worth $15K has gone to businesses classed as snack and nonalcoholic beverage bars in the Morristown metro area.
Population estimates show the Morristown metro area grew 7.9% from 2020 to 2025, faster than the U.S. (+3.1%). For coffee shops and cafes, the Morristown metro area has a Groundwork market score of 64 (upper middle): #83 of 387 scored metro areas and #3 of 10 scored metro areas based in Tennessee. That puts it in the top quarter of metro areas.
How the Morristown metro area compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morristown metro area | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.3 | 9.3 | 11.0 |
| Spending per listing | $4.6M | $4M | $3.7M |
| Households per official establishment (all snack and nonalcoholic beverage bars) | 2,284 | 1,869 | 1,518 |
| Official establishment growth, 2019–2023 | n/a | +62.3% | +24.3% |
| Population growth, 2020–2025 | +7.9% | +5.6% | +3.1% |
| Spending per household on food away from home | $3,335 | $3,670 | $4,070 |
| Median household income | $60,553 | $69,595 | $80,734 |
| Groundwork market score | 64 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 21All snack and nonalcoholic beverage bars
- Employees, 2023
- 184
- Annual payroll, 2023
- $2.6M
- One-person businesses, 2023
- 0All snack and nonalcoholic beverage bars with no payroll
- Map listings, September 2026
- 3514 chain locations
- Listings at the U.S. rate for this spending
- 43The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $15K
SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in the Morristown metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.
Population and households in the Morristown metro area
- Population, 2025 estimate
- 128,867+7.9% since 2020
- Households
- 47,963
- Median age
- 42.5
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 436 sq. mi.
- People per square mile
- 281
- Median household income
- $60,553
- Average household income
- $82,265
- Median home value
- $218,100
- Jobs located here
- 47,715
- Daytime population
- 119,291Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Morristown metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.
Or open the report at the center of the Morristown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCoffee shops and cafes across Tennessee
Every Tennessee market ranked →The highest-scoring metro areas in Tennessee for coffee shops and cafes, numbered among those based in Tennessee, with the Morristown metro area marked.
Top metro areas in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Knoxville, TN | 67 | 305 | 8.1 | $4.6M | +6.9% | #62 of 387 |
| 2Kingsport-Bristol, TN-VA | 65 | 85 | 6.5 | $5.1M | +2.3% | #75 of 387 |
| 3Morristown, TN | 64 | 35 | 7.3 | $4.6M | +7.9% | #83 of 387 |
| 4Chattanooga, TN-GA | 62 | 210 | 9.1 | $4.1M | +5.3% | #99 of 387 |
| 5Johnson City, TN | 59 | 70 | 7.9 | $4.2M | +4.3% | #122 of 387 |
| 6Memphis, TN-MS-AR | 55 | 407 | 7.8 | $4.7M | −0.3% | #149 of 387 |
| 7Nashville-Davidson–Murfreesboro–Franklin, TN | 55 | 938 | 11.3 | $3.6M | +8.7% | #156 of 387 |
| 8Clarksville, TN-KY | 47 | 127 | 10.2 | $3.5M | +8.5% | #219 of 387 |
| 9Cleveland, TN | 47 | 52 | 10.4 | $3.3M | +6.1% | #221 of 387 |
| 10Jackson, TN | 35 | 66 | 9.1 | $3.6M | +2.2% | #311 of 387 |
Other business types in the Morristown metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes60
- Sit-down restaurants65
- Fast food and sandwich shops33
- Pizza40
- Coffee shops and cafes64
- Bakeries and dessert shops54
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many coffee shops and cafes are in the Morristown, TN metro area?
The Morristown metro area has 35 coffee shops and cafes on map listings as of September 2026. 14 of them (40%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 21 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes.
How much do households in the Morristown, TN metro area spend on food away from home?
About $159.9M a year, or $3,335 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 35 coffee shops and cafes on map listings, it comes to $4.6M per cafe. The spending figure covers all food away from home, not only coffee shops and cafes. It is estimated from the incomes of the 47,963 households in the Morristown metro area and national spending patterns by income.
How does the Morristown, TN metro area compare with the U.S. for coffee shops and cafes?
The Morristown metro area has 7.3 coffee shops and cafes per 10,000 households, 34% below the U.S. rate of 11.0. Spending per cafe is $4.6M, 23% above the U.S. figure of $3.7M. At the national ratio of coffee shops and cafes to household spending, the Morristown metro area would have about 43, against 35 on map listings. There is one business with payroll in the industry for every 2,284 households, against one for every 1,518 across the U.S.
How fast is the Morristown, TN metro area growing?
Population estimates put the Morristown metro area at 128,867 people in 2025, up 7.9% since 2020, faster than the U.S. (+3.1%). It has 47,963 households. The median household income in the Morristown metro area is $60,553 a year, 25% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Morristown metro area scores 64 for coffee shops and cafes (upper middle), #83 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Morristown metro area. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for coffee shops and cafes · All 56 business types in the Morristown metro area
Screening a site or an acquisition in the Morristown metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Morristown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.