County profile · Alabama
Marion County, AL market data
Population, household spending and competition for 56 business types in Marion County, each scored against other counties.
- Population, 2025
- 29,097
- −0.3% since 2020
- Households
- 10,614
- Median household income
- $50,088
- +39.4% vs. 2015–2019, before inflation
- Median home value
- $106,600
- Jobs located here
- 11,037
- Highest market score
- 74
- Insurance agencies, #361 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Marion County by name and distance, and the households and spending within reach. Or open the report at the center of Marion County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 29,097 people live in Marion County, in 10,614 households. Between 2020 and 2025, the population of Marion County declined 0.3%, against +3.1% for the U.S. The median household income in Marion County is $50,088 a year, 38% below the U.S. median of $80,734. That rose 39.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Marion County spend the most on vehicle insurance (an index of 141, where 100 is the U.S. average) and the least on memberships, classes and admissions (51).
The highest Groundwork market scores in Marion County are for insurance agencies (74); lawn care, cleaning and pest control companies (60); and real estate businesses (59). Marion County ranks #361 of 2,272 scored counties for insurance agencies.
For its number of households, Marion County has the most map listings, relative to the U.S., for gas stations (3.6 times the U.S. rate) and the fewest for real estate agents and brokers (69% below the U.S. rate).
All 56 business types in Marion County
Highest Groundwork market score first. Each score compares Marion County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 74 | #361 of 2,272 | 14 | 13.2 | $2.1M | 166 | 5 |
| Lawn, cleaning and pest control | 60 | #492 of 1,771 | 7 | 6.6 | $1.9M | 111 | 7 |
| Real estate | 59 | #614 of 2,229 | 15 | 14.1 | Index only | 212 | 3 |
| Real estate agents and brokers | 52 | #917 of 2,176 | 10 | 9.4 | Index only | 253 | Under 3 |
| Pet businesses | 50 | #1,080 of 2,200 | 8 | 7.5 | $938K | 107 | Under 3 |
| Funeral homes | 43 | #899 of 1,472 | 5 | 4.7 | $400K | 59 | 4 |
| Bakeries and dessert shops | 43 | #1,168 of 1,889 | 6 | 5.7 | $5.3M | 129 | Under 3 |
| Grocery stores | 40 | #1,349 of 2,070 | 7 | 6.6 | $8M | 87 | 4 |
| Dentists and orthodontists | 37 | #1,412 of 1,886 | 10 | 9.4 | $983K | 100 | 5 |
| Chiropractors | 33 | #1,192 of 1,490 | 5 | 4.7 | $2M | 82 | 3 |
| Clothing, shoes and laundry | 33 | #1,770 of 2,210 | 24 | 22.6 | $691K | 78 | 4 |
| Salons, barbers and spas | 33 | #2,031 of 2,385 | 41 | 38.6 | $189K | 89 | 5 |
| Clothing and shoe stores | 30 | #1,721 of 2,087 | 20 | 18.8 | $829K | 65 | 4 |
| Pizza | 30 | #1,784 of 2,090 | 7 | 6.6 | $4.6M | 90 | 26 |
| Restaurants and cafes | 30 | #2,019 of 2,405 | 94 | 88.6 | $341K | 92 | 43 |
| Sit-down restaurants | 30 | #2,056 of 2,405 | 60 | 56.5 | $534K | 80 | 15 |
| Car washes and detailing | 29 | #1,229 of 1,451 | 6 | 5.7 | $1.7M | 68 | Under 3 |
| Hair salons | 29 | #2,064 of 2,339 | 31 | 29.2 | $251K | 58 | 3 |
| Primary care and pediatrics | 27 | #1,444 of 1,656 | 10 | 9.4 | $983K | 55 | 10 |
| Fast food and sandwich shops | 26 | #1,938 of 2,222 | 12 | 11.3 | $2.7M | 88 | 26 |
| Doctors, dentists and clinics | 26 | #2,191 of 2,394 | 65 | 61.2 | $151K | 99 | 29 |
| Gas stations | 24 | #2,153 of 2,358 | 42 | 39.6 | $811K | 34 | 29 |
| Auto repair shops | 24 | #2,183 of 2,378 | 33 | 31.1 | $311K | 70 | 15 |
| Barbershops | 23 | #1,186 of 1,356 | 5 | 4.7 | $1.6M | 82 | Under 3 |
| Pet grooming and boarding | 23 | #1,314 of 1,461 | 5 | 4.7 | $1.5M | 59 | Under 3 |
| Child care and preschools | 22 | #1,452 of 1,611 | 6 | 5.7 | $554K | 55 | 7 |
| Auto repair and car care | 22 | #2,246 of 2,401 | 55 | 51.8 | $186K | 69 | 21 |
| Coffee shops and cafes | 20 | #1,972 of 2,063 | 11 | 10.4 | $2.9M | 79 | Under 3 |
| Collision repair and body shops | 16 | #1,293 of 1,327 | 7 | 6.6 | $1.5M | 48 | 7 |
| Grocery and convenience stores | 15 | #2,298 of 2,402 | 31 | 29.2 | $1.8M | 54 | 15 |
| Optometrists and eye care | 14 | #1,251 of 1,302 | 5 | 4.7 | $2M | 63 | Under 3 |
| Gyms, studios and classes | 13 | #2,036 of 2,088 | 13 | 12.2 | $408K | 62 | Under 3 |
| Convenience stores | 13 | #2,155 of 2,261 | 17 | 16.0 | $3.3M | 42 | 11 |
| Physical therapy | 10 | #1,400 of 1,422 | 7 | 6.6 | $1.4M | 58 | 11 |
| Gyms | 9 | #1,760 of 1,792 | 11 | 10.4 | $482K | 37 | Under 3 |
| Pest control | 8 | #695 of 699 | 5 | 4.7 | $2.6M | 26 | 4 |
| Home repair trades | Not scored | Not scored | 4 | 3.8 | $6.3M | 259 | 5 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 3.8 | Index only | 88 | 3 |
| Spas and skin care | Not scored | Not scored | 3 | 2.8 | $2.6M | 296 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 2 | 1.9 | $12.6M | Too few | 5 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 1.9 | $2.7M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 1.9 | $3.9M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 1.9 | $5.1M | Too few | 3 |
| Electricians | Not scored | Not scored | 1 | 0.9 | $25.1M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.9 | $13.1M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 0.9 | $13.1M | Too few | 3 |
| Property management | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.9 | $25.1M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.9 | $9.8M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 0.9 | $7.5M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Marion County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.3M | $966 | 101 |
| Gasoline and other fuels | $34.1M | $3,210 | 124 |
| Food away from home | $32M | $3,019 | 74 |
| Groceries | $56.3M | $5,304 | 84 |
| Personal care products and services | $7.8M | $732 | 73 |
| Child care and other personal services | $3.3M | $313 | 54 |
| Memberships, classes and admissions | $5.3M | $499 | 51 |
| Medical and dental services | $9.8M | $926 | 72 |
| Pets | $7.5M | $707 | 78 |
| Clothing, shoes and related services | $16.6M | $1,561 | 76 |
| Vehicle insurance | $29.2M | $2,756 | 141 |
| Home repairs, maintenance and insurance | $25.1M | $2,367 | 78 |
| Lawn care, cleaning and other household services | $13.1M | $1,231 | 87 |
| Rent and homeowner costs | $137.7M | $12,976 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Marion County
- Population, 2025 estimate
- 29,097−0.3% since 2020
- Households
- 10,614
- Median age
- 43.7
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.1
- Land area
- 742 sq. mi.
- People per square mile
- 39
- Median household income
- $50,088+39.4% vs. 2015–2019, before inflation
- Average household income
- $68,942
- Median home value
- $106,600
- Jobs located here
- 11,037
- Daytime population
- 27,359Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marion County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Marion County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Alabama 8
- Franklin County, AL31,966 people
- Winston County, AL23,682 people
- Fayette County, AL16,053 people
- Lamar County, AL13,693 people
- Walker County, AL64,841 people
- Colbert County, AL58,022 people
- Lawrence County, AL33,276 people
- Lauderdale County, AL95,830 people
Questions
How fast is Marion County, AL growing?
Population estimates put Marion County at 29,097 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 10,614 households. Against the 2015–2019 survey, median household income rose 39.4%, before inflation.
How much do households in Marion County, AL spend?
Households in Marion County spend about $137.7M a year on rent and homeowner costs, $56.3M on groceries and $34.1M on gasoline and other fuels. Relative to the U.S., household spending in Marion County runs highest on vehicle insurance (an index of 141, where 100 is the U.S. average) and lowest on memberships, classes and admissions (51).
Which business types have the highest market scores in Marion County, AL?
Of the business types scored in Marion County, insurance agencies (74); lawn care, cleaning and pest control companies (60); and real estate businesses (59) have the highest Groundwork market scores. For insurance agencies, that ranks #361 of 2,272 scored counties.
How does Marion County, AL compare with the U.S.?
Median household income in Marion County is $50,088, 38% below the U.S. median of $80,734. The population fell 0.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $106,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (3.6 times the U.S. rate) and lowest for real estate agents and brokers (69% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 36 of the 56 business types have a score in Marion County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marion County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Marion County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marion County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.