Groundwork

Fitness and classes · County · Alabama

Gyms and studios in Franklin County, AL

The gyms and studios in Franklin County, AL, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 32 out of 100: Lower middle

Ranked #1,720 of 2,088 scored counties
#37 of 50 scored counties in Alabama

Listings
10
1 chain location (10%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$5.9M
On memberships, classes and admissions · $497 a household
Spending per listing
$594K
10% below the U.S.
Listings per 10k households
8.4
44% below the U.S.
Population, 2025
32,449
+1.1% since 2020

See the gyms and studios around any address in Franklin County

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for gyms and studios in Franklin County is 32 (lower middle), #1,720 of 2,088 scored counties and #37 of 50 scored counties in Alabama. That puts it in the bottom quarter of counties.

At $497 per household (49% below the U.S. average), households in Franklin County spend about $5.9M a year on memberships, classes and admissions. That is about $594K of household spending for each location on map listings, 10% below the U.S. figure of $662K.

There are 10 gyms and studios on map listings in Franklin County as of September 2026. One of them (10%) is a chain location, against 20% across the U.S. That is 8.4 per 10,000 households, 44% below the U.S. rate of 14.9.

Official counts don’t publish a figure for fitness centers and recreation instruction in Franklin County, since they leave out counts under 3. Population estimates put the population change in Franklin County from 2020 to 2025 at +1.1%, slower than the U.S. (+3.1%).

How Franklin County compares

The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Franklin County, AL compared with Alabama and the U.S.
MeasureFranklin CountyAlabamaU.S.
Listings per 10k households8.411.714.9
Spending per listing$594K$562K$662K
Households per official establishmentn/a2,3521,641
Official establishment growth, 2019–2023n/a+12.3%+8.2%
Population growth, 2020–2025+1.1%+3.2%+3.1%
Spending per household on memberships, classes and admissions$497$656$983
Median household income$53,338$63,999$80,734
Groundwork market score3246

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
101 chain location
Listings at the U.S. rate for this spending
9The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness centers and recreation instruction in Franklin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Franklin County

Population, 2025 estimate
32,449+1.1% since 2020
Households
11,954
Median age
39.6
Homes lived in by their owners
72%
Vehicles per household
1.9
Land area
634 sq. mi.
People per square mile
50
Median household income
$53,338+22.6% vs. 2015–2019, before inflation
Average household income
$68,636
Median home value
$136,000
Jobs located here
10,404
Daytime population
28,894Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Franklin County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across Alabama

Every Alabama market ranked →

The highest-scoring counties in Alabama for gyms and studios, numbered among those based in Alabama, with Franklin County marked.

Top counties in Alabama

Counties in Alabama ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Limestone County, AL85348.3$989K+18.0%#29 of 2,088
2Blount County, AL69125.4$1.1M+1.8%#266 of 2,088
3Chilton County, AL68137.3$798K+5.9%#316 of 2,088
4Coffee County, AL662110.0$657K+6.3%#385 of 2,088
5St. Clair County, AL663610.3$656K+7.1%#386 of 2,088
6Tallapoosa County, AL63105.9$967K−0.8%#475 of 2,088
7Lawrence County, AL6196.6$914K+2.3%#546 of 2,088
8Dale County, AL59105.1$1.1M+1.3%#615 of 2,088
9Morgan County, AL58428.6$798K+2.6%#671 of 2,088
10Autauga County, AL542611.3$658K+5.1%#863 of 2,088
37Franklin County, AL32108.4$594K+1.1%#1,720 of 2,088

Other business types in Franklin County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in Franklin County, AL?

As of September 2026, map listings count 10 gyms and studios in Franklin County. One of them (10%) is a chain location. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in Franklin County: counts under 3 are left out.

How much do households in Franklin County, AL spend on memberships, classes and admissions?

About $5.9M a year, or $497 per household. That is 49% below the U.S. average (an index of 51, where 100 is the U.S. average). Spread across the 10 gyms and studios on map listings, it comes to $594K per location. It is estimated from the incomes of the 11,954 households in Franklin County and national spending patterns by income.

How does Franklin County, AL compare with the U.S. for gyms and studios?

Franklin County has 8.4 gyms and studios per 10,000 households, 44% below the U.S. rate of 14.9. Spending per location is $594K, 10% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Franklin County would have about 9, against 10 on map listings.

How fast is Franklin County, AL growing?

Population estimates put Franklin County at 32,449 people in 2025, up 1.1% since 2020, slower than the U.S. (+3.1%). It has 11,954 households. The median household income in Franklin County is $53,338 a year, 34% below the U.S. median of $80,734. That rose 22.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Franklin County scores 32 for gyms and studios (lower middle), #1,720 of 2,088 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Franklin County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in Franklin County

Screening a site or an acquisition in Franklin County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.