Fitness and classes · County · Alabama
Gyms and studios in Covington County, AL
How Covington County, AL compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #1,662 of 2,088 scored counties
#33 of 50 scored counties in Alabama
- Listings
- 21
- 3 chain locations (14%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $8.1M
- On memberships, classes and admissions · $551 a household
- Spending per listing
- $384K
- 42% below the U.S.
- Listings per 10k households
- 14.3
- 4% below the U.S.
- Population, 2025
- 37,947
- +1.2% since 2020
See the gyms and studios around any address in Covington County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Covington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Covington County scores 35 (lower middle) on the Groundwork market score for gyms and studios, ranking #1,662 of 2,088 scored counties and #33 of 50 scored counties in Alabama. That puts it in the bottom quarter of counties.
At $551 per household (44% below the U.S. average), households in Covington County spend about $8.1M a year on memberships, classes and admissions. Spread across 21 gyms and studios, that is $384K per location, 42% below the U.S. figure of $662K.
Covington County has 21 gyms and studios on map listings as of September 2026. 3 of them (14%) are chain locations, against 20% across the U.S. That is 14.3 per 10,000 households, 4% below the U.S. rate of 14.9.
Official counts show 3 businesses with payroll classed as fitness centers and recreation instruction in Covington County in 2023. That is one for every 4,881 households, against one for every 1,641 across the U.S. Population estimates show Covington County grew 1.2% from 2020 to 2025, slower than the U.S. (+3.1%).
How Covington County compares
The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Covington County | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.3 | 11.7 | 14.9 |
| Spending per listing | $384K | $562K | $662K |
| Households per official establishment | 4,881 | 2,352 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +12.3% | +8.2% |
| Population growth, 2020–2025 | +1.2% | +3.2% | +3.1% |
| Spending per household on memberships, classes and admissions | $551 | $656 | $983 |
| Median household income | $52,456 | $63,999 | $80,734 |
| Groundwork market score | 35 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 3
- Employees, 2023
- 8
- Annual payroll, 2023
- $146K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 213 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Covington County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Covington County
- Population, 2025 estimate
- 37,947+1.2% since 2020
- Households
- 14,642
- Median age
- 43.9
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 1,031 sq. mi.
- People per square mile
- 37
- Median household income
- $52,456+24.3% vs. 2015–2019, before inflation
- Average household income
- $74,062
- Median home value
- $152,100
- Jobs located here
- 11,850
- Daytime population
- 35,530Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Covington County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Covington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Alabama
Every Alabama market ranked →The highest-scoring counties in Alabama for gyms and studios, numbered among those based in Alabama, with Covington County marked.
Top counties in Alabama
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Limestone County, AL | 85 | 34 | 8.3 | $989K | +18.0% | #29 of 2,088 |
| 2Blount County, AL | 69 | 12 | 5.4 | $1.1M | +1.8% | #266 of 2,088 |
| 3Chilton County, AL | 68 | 13 | 7.3 | $798K | +5.9% | #316 of 2,088 |
| 4Coffee County, AL | 66 | 21 | 10.0 | $657K | +6.3% | #385 of 2,088 |
| 5St. Clair County, AL | 66 | 36 | 10.3 | $656K | +7.1% | #386 of 2,088 |
| 6Tallapoosa County, AL | 63 | 10 | 5.9 | $967K | −0.8% | #475 of 2,088 |
| 7Lawrence County, AL | 61 | 9 | 6.6 | $914K | +2.3% | #546 of 2,088 |
| 8Dale County, AL | 59 | 10 | 5.1 | $1.1M | +1.3% | #615 of 2,088 |
| 9Morgan County, AL | 58 | 42 | 8.6 | $798K | +2.6% | #671 of 2,088 |
| 10Autauga County, AL | 54 | 26 | 11.3 | $658K | +5.1% | #863 of 2,088 |
| 33Covington County, AL | 35 | 21 | 14.3 | $384K | +1.2% | #1,662 of 2,088 |
Other business types in Covington County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes35
- Gyms33
- Yoga, Pilates and fitness studios
- Martial arts and dance studios17
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Covington County, AL?
Map listings as of September 2026 show 21 gyms and studios in Covington County. 3 of them (14%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 3 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Covington County, AL spend on memberships, classes and admissions?
About $8.1M a year, or $551 per household. That is 44% below the U.S. average (an index of 56, where 100 is the U.S. average). Spread across the 21 gyms and studios on map listings, it comes to $384K per location. It is estimated from the incomes of the 14,642 households in Covington County and national spending patterns by income.
How does Covington County, AL compare with the U.S. for gyms and studios?
Covington County has 14.3 gyms and studios per 10,000 households, 4% below the U.S. rate of 14.9. Spending per location is $384K, 42% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Covington County would have about 12, against 21 on map listings. There is one business with payroll in the industry for every 4,881 households, against one for every 1,641 across the U.S.
How fast is Covington County, AL growing?
Population estimates put Covington County at 37,947 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 14,642 households. The median household income in Covington County is $52,456 a year, 35% below the U.S. median of $80,734. That rose 24.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Covington County scores 35 for gyms and studios (lower middle), #1,662 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Covington County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Covington County
Screening a site or an acquisition in Covington County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Covington County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.