Groundwork

County profile · Alabama

Marengo County, AL market data

Population, household spending and competition for 56 business types in Marengo County, each scored against other counties.

Population, 2025
18,311
−5.0% since 2020
Households
7,898
Median household income
$43,825
+31.8% vs. 2015–2019, before inflation
Median home value
$107,400
Jobs located here
7,402
Highest market score
61
Insurance agencies, #747 of 2,272 scored counties

A site report maps the competitors on map listings around any address in Marengo County by name and distance, and the households and spending within reach. Or open the report at the center of Marengo County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 18,311 people live in Marengo County, in 7,898 households. Population estimates put the population change in Marengo County from 2020 to 2025 at −5.0%, against +3.1% for the U.S. The median household income in Marengo County is $43,825 a year, 46% below the U.S. median of $80,734. That rose 31.8% from the 2015–2019 survey, before inflation.

Set against the U.S., households in Marengo County spend the most on vehicle insurance (an index of 114, where 100 is the U.S. average) and the least on memberships, classes and admissions (56).

The highest Groundwork market scores in Marengo County are for insurance agencies (61), real estate businesses (47) and real estate agents and brokers (44). Marengo County ranks #747 of 2,272 scored counties for insurance agencies.

For its number of households, Marengo County has the most map listings, relative to the U.S., for tire shops (4 times the U.S. rate) and the fewest for medical and dental practices (43% below the U.S. rate).

All 56 business types in Marengo County

Highest Groundwork market score first. Each score compares Marengo County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Marengo County, AL, highest Groundwork market score first, with its rank among counties, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among countiesListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Insurance agencies61#747 of 2,272810.1$2.2M1765
Real estate47#1,199 of 2,229810.1Index only299Under 3
Real estate agents and brokers44#1,353 of 2,176810.1Index only237Under 3
Doctors, dentists and clinics40#1,659 of 2,3943848.1$197K1299
Dentists and orthodontists35#1,479 of 1,88678.9$1.1M1094
Restaurants and cafes35#1,810 of 2,4056278.5$396K10731
Sit-down restaurants34#1,878 of 2,4053949.4$630K9510
Primary care and pediatrics32#1,345 of 1,65667.6$1.2M705
Salons, barbers and spas32#2,061 of 2,3852734.2$217K1024
Child care and preschools29#1,355 of 1,61156.3$578K584
Auto repair shops29#2,049 of 2,3781822.8$352K796
Clothing, shoes and laundry28#1,886 of 2,2101417.7$910K1036
Clothing and shoe stores27#1,784 of 2,0871012.7$1.3M1006
Grocery stores22#1,847 of 2,070911.4$4.7M503
Pizza21#1,980 of 2,09067.6$4.1M8120
Auto repair and car care21#2,262 of 2,4013645.6$176K6510
Convenience stores16#2,093 of 2,261911.4$4.7M596
Grocery and convenience stores15#2,296 of 2,4022025.3$2.1M629
Hair salons10#2,305 of 2,3391822.8$325K76Under 3
Barbershops9#1,309 of 1,35656.3$1.2M62Under 3
Fast food and sandwich shops8#2,200 of 2,2221417.7$1.8M5720
Gas stations6#2,350 of 2,3582531.7$834K3523
Optometrists and eye care3#1,300 of 1,30267.6$1.2M40Under 3
Tire shops3#1,528 of 1,5301215.2$528K214
Coffee shops and cafesNot scoredNot scored45.1$6.1M166Under 3
Funeral homesNot scoredNot scored45.1$314K46Under 3
Gyms, studios and classesNot scoredNot scored45.1$1.1M164Under 3
Nail salonsNot scoredNot scored45.1$1.5M88Under 3
Dry cleanersNot scoredNot scored33.8$4.2M27Under 3
GymsNot scoredNot scored33.8$1.5M111Under 3
Oil change and quick lubeNot scoredNot scored33.8$2.1M15Under 3
Home repair tradesNot scoredNot scored22.5$9.3MToo few9
HVAC and plumbingNot scoredNot scored22.5$9.3MToo few5
Pet businessesNot scoredNot scored22.5$2.9MToo fewUnder 3
Physical therapyNot scoredNot scored22.5$3.7MToo fewUnder 3
Bakeries and dessert shopsNot scoredNot scored11.3$24.6MToo fewUnder 3
Car washes and detailingNot scoredNot scored11.3$6.3MToo fewUnder 3
ChiropractorsNot scoredNot scored11.3$7.5MToo fewUnder 3
Collision repair and body shopsNot scoredNot scored11.3$6.3MToo few3
Martial arts and dance studiosNot scoredNot scored11.3$4.4MToo fewUnder 3
Pet grooming and boardingNot scoredNot scored11.3$5.8MToo fewUnder 3
VeterinariansNot scoredNot scored11.3$5.8MToo fewUnder 3
ElectriciansNot scoredNot scored00.0None listedNone listed4
Home inspectorsNot scoredNot scored00.0None listedNone listedUnder 3
House cleaningNot scoredNot scored00.0None listedNone listed5
Landscaping and lawn careNot scoredNot scored00.0None listedNone listed6
LaundromatsNot scoredNot scored00.0None listedNone listedUnder 3
Lawn, cleaning and pest controlNot scoredNot scored00.0None listedNone listed11
Mortgage brokers and lendersNot scoredNot scored00.0None listedNone listedUnder 3
Pest controlNot scoredNot scored00.0None listedNone listedUnder 3
Pet storesNot scoredNot scored00.0None listedNone listedUnder 3
Property managementNot scoredNot scored00.0None listedNone listedUnder 3
Roofing and guttersNot scoredNot scored00.0None listedNone listedUnder 3
Spas and skin careNot scoredNot scored00.0None listedNone listedUnder 3
Urgent care and walk-in clinicsNot scoredNot scored00.0None listedNone listedUnder 3
Yoga, Pilates and fitness studiosNot scoredNot scored00.0None listedNone listedUnder 3

Household spending in Marengo County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Marengo County, AL by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$6.3M$80284
Gasoline and other fuels$20.9M$2,641102
Food away from home$24.6M$3,10976
Groceries$41.9M$5,30984
Personal care products and services$5.9M$74174
Child care and other personal services$2.9M$36663
Memberships, classes and admissions$4.4M$55156
Medical and dental services$7.5M$94673
Pets$5.8M$73481
Clothing, shoes and related services$12.7M$1,61479
Vehicle insurance$17.6M$2,232114
Home repairs, maintenance and insurance$18.7M$2,36578
Lawn care, cleaning and other household services$9.8M$1,24488
Rent and homeowner costs$103.5M$13,10879

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Marengo County

Population, 2025 estimate
18,311−5.0% since 2020
Households
7,898
Median age
42.4
Homes lived in by their owners
70%
Vehicles per household
1.7
Land area
977 sq. mi.
People per square mile
19
Median household income
$43,825+31.8% vs. 2015–2019, before inflation
Average household income
$70,748
Median home value
$107,400
Jobs located here
7,402
Daytime population
17,810Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Marengo County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Marengo County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Questions

How fast is Marengo County, AL growing?

Population estimates put Marengo County at 18,311 people in 2025, down 5.0% since 2020, against +3.1% for the U.S. It has 7,898 households. Against the 2015–2019 survey, median household income rose 31.8%, before inflation.

How much do households in Marengo County, AL spend?

Households in Marengo County spend about $103.5M a year on rent and homeowner costs, $41.9M on groceries and $24.6M on food away from home. Relative to the U.S., household spending in Marengo County runs highest on vehicle insurance (an index of 114, where 100 is the U.S. average) and lowest on memberships, classes and admissions (56).

Which business types have the highest market scores in Marengo County, AL?

Of the business types scored in Marengo County, insurance agencies (61), real estate businesses (47) and real estate agents and brokers (44) have the highest Groundwork market scores. For insurance agencies, that ranks #747 of 2,272 scored counties.

How does Marengo County, AL compare with the U.S.?

Median household income in Marengo County is $43,825, 46% below the U.S. median of $80,734. The population fell 5.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $107,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for tire shops (4 times the U.S. rate) and lowest for medical and dental practices (43% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 24 of the 56 business types have a score in Marengo County, each ranked against other counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Marengo County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

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Screening a site or an acquisition in Marengo County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Marengo County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.