County profile · Wisconsin
Grant County, WI market data
Population, household spending and competition for 56 business types in Grant County, each scored against other counties.
- Population, 2025
- 52,446
- +0.9% since 2020
- Households
- 19,960
- Median household income
- $66,858
- +22.0% vs. 2015–2019, before inflation
- Median home value
- $200,700
- Jobs located here
- 17,860
- Highest market score
- 75
- Clothing and shoe stores, #231 of 2,087 scored counties
A site report maps the competitors on map listings around any address in Grant County by name and distance, and the households and spending within reach. Or open the report at the center of Grant County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 52,446 people live in Grant County, in 19,960 households. Population estimates show Grant County grew 0.9% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in Grant County is $66,858 a year, 17% below the U.S. median of $80,734. That rose 22.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Grant County spend the most on vehicle maintenance and repairs (an index of 116, where 100 is the U.S. average) and the least on child care and other personal services (60).
The highest Groundwork market scores in Grant County are for clothing and shoe stores (75); clothing, shoe and laundry businesses (75); and optometrists and eye clinics (72). Grant County ranks #231 of 2,087 scored counties for clothing and shoe stores.
Grant County is part of the Platteville area. For its number of households, Grant County has the most map listings, relative to the U.S., for funeral homes (3.8 times the U.S. rate) and the fewest for clothing and shoe stores (60% below the U.S. rate).
All 56 business types in Grant County
Highest Groundwork market score first. Each score compares Grant County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing and shoe stores | 75 | #231 of 2,087 | 13 | 6.5 | $2.8M | 222 | 3 |
| Clothing, shoes and laundry | 75 | #232 of 2,210 | 19 | 9.5 | $1.9M | 219 | 3 |
| Optometrists and eye care | 72 | #157 of 1,302 | 5 | 2.5 | $5.3M | 169 | Under 3 |
| Primary care and pediatrics | 72 | #217 of 1,656 | 10 | 5.0 | $2.6M | 149 | 13 |
| Fast food and sandwich shops | 66 | #521 of 2,222 | 22 | 11.0 | $3.3M | 107 | 20 |
| Barbershops | 64 | #357 of 1,356 | 6 | 3.0 | $3.1M | 163 | Under 3 |
| Pizza | 63 | #556 of 2,090 | 15 | 7.5 | $4.8M | 94 | 20 |
| Doctors, dentists and clinics | 63 | #615 of 2,394 | 95 | 47.6 | $279K | 183 | 43 |
| Martial arts and dance studios | 61 | #357 of 1,334 | 7 | 3.5 | $2.2M | 109 | 3 |
| Dentists and orthodontists | 61 | #531 of 1,886 | 16 | 8.0 | $1.7M | 168 | 16 |
| Spas and skin care | 60 | #517 of 1,769 | 13 | 6.5 | $1.4M | 162 | Under 3 |
| Lawn, cleaning and pest control | 54 | #711 of 1,771 | 13 | 6.5 | $1.8M | 106 | 18 |
| Real estate agents and brokers | 54 | #831 of 2,176 | 33 | 16.5 | Index only | 148 | 5 |
| Car washes and detailing | 53 | #657 of 1,451 | 10 | 5.0 | $2.2M | 88 | Under 3 |
| Landscaping and lawn care | 50 | #700 of 1,493 | 9 | 4.5 | $2.6M | 88 | 13 |
| Sit-down restaurants | 50 | #1,160 of 2,405 | 94 | 47.1 | $765K | 115 | 36 |
| Bakeries and dessert shops | 49 | #951 of 1,889 | 15 | 7.5 | $4.8M | 116 | 13 |
| Gyms, studios and classes | 49 | #1,110 of 2,088 | 25 | 12.5 | $616K | 93 | 8 |
| Pet grooming and boarding | 48 | #777 of 1,461 | 7 | 3.5 | $2.2M | 87 | Under 3 |
| Tire shops | 48 | #832 of 1,530 | 12 | 6.0 | $1.9M | 74 | Under 3 |
| Real estate | 48 | #1,173 of 2,229 | 39 | 19.5 | Index only | 157 | 17 |
| Convenience stores | 48 | #1,197 of 2,261 | 20 | 10.0 | $5.8M | 73 | Under 3 |
| Gyms | 47 | #1,032 of 1,792 | 15 | 7.5 | $1M | 79 | 5 |
| Salons, barbers and spas | 46 | #1,401 of 2,385 | 74 | 37.1 | $250K | 117 | 20 |
| Insurance agencies | 44 | #1,304 of 2,272 | 20 | 10.0 | $1.7M | 139 | 23 |
| Restaurants and cafes | 44 | #1,471 of 2,405 | 223 | 111.7 | $323K | 87 | 70 |
| Gas stations | 40 | #1,587 of 2,358 | 32 | 16.0 | $1.8M | 75 | 30 |
| Roofing and gutters | 37 | #878 of 1,177 | 7 | 3.5 | $7.2M | 86 | Under 3 |
| Coffee shops and cafes | 37 | #1,516 of 2,063 | 22 | 11.0 | $3.3M | 88 | 13 |
| Grocery and convenience stores | 36 | #1,754 of 2,402 | 57 | 28.6 | $2M | 60 | 15 |
| Chiropractors | 34 | #1,174 of 1,490 | 16 | 8.0 | $1.7M | 69 | 10 |
| Auto repair and car care | 33 | #1,932 of 2,401 | 117 | 58.6 | $190K | 71 | 37 |
| Hair salons | 33 | #1,943 of 2,339 | 52 | 26.1 | $355K | 83 | 15 |
| HVAC and plumbing | 31 | #1,470 of 1,707 | 14 | 7.0 | $3.6M | 76 | 23 |
| Auto repair shops | 31 | #1,992 of 2,378 | 67 | 33.6 | $332K | 75 | 34 |
| Grocery stores | 30 | #1,644 of 2,070 | 19 | 9.5 | $6.1M | 66 | 14 |
| Home repair trades | 30 | #1,842 of 2,057 | 31 | 15.5 | $1.6M | 67 | 35 |
| Electricians | 28 | #1,025 of 1,160 | 10 | 5.0 | $5.1M | 42 | 12 |
| Pet businesses | 28 | #1,932 of 2,200 | 32 | 16.0 | $484K | 55 | 13 |
| Child care and preschools | 27 | #1,396 of 1,611 | 15 | 7.5 | $465K | 46 | 12 |
| Pet stores | 24 | #867 of 974 | 6 | 3.0 | $2.6M | 57 | Under 3 |
| Collision repair and body shops | 24 | #1,209 of 1,327 | 19 | 9.5 | $1.2M | 38 | 14 |
| Funeral homes | 23 | #1,357 of 1,472 | 16 | 8.0 | $190K | 28 | 10 |
| Veterinarians | 20 | #1,382 of 1,485 | 12 | 6.0 | $1.3M | 47 | 13 |
| House cleaning | Not scored | Not scored | 3 | 1.5 | $7.7M | 120 | 5 |
| Nail salons | Not scored | Not scored | 3 | 1.5 | $6.2M | 369 | Under 3 |
| Property management | Not scored | Not scored | 3 | 1.5 | Index only | 159 | 9 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 1.5 | $5.1M | 126 | 5 |
| Home inspectors | Not scored | Not scored | 2 | 1.0 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.0 | $18.3M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.5 | $23.1M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 0.5 | $26.5M | Too few | 4 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Grant County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $22.2M | $1,114 | 116 |
| Gasoline and other fuels | $57.2M | $2,865 | 110 |
| Food away from home | $71.9M | $3,604 | 89 |
| Groceries | $115.7M | $5,796 | 92 |
| Personal care products and services | $18.5M | $926 | 92 |
| Child care and other personal services | $7M | $350 | 60 |
| Memberships, classes and admissions | $15.4M | $771 | 78 |
| Medical and dental services | $26.5M | $1,326 | 103 |
| Pets | $15.5M | $776 | 85 |
| Clothing, shoes and related services | $36.7M | $1,837 | 89 |
| Vehicle insurance | $34.8M | $1,744 | 89 |
| Home repairs, maintenance and insurance | $50.7M | $2,542 | 84 |
| Lawn care, cleaning and other household services | $23.1M | $1,157 | 82 |
| Rent and homeowner costs | $265.4M | $13,296 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Grant County
- Population, 2025 estimate
- 52,446+0.9% since 2020
- Households
- 19,960
- Median age
- 38.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 1,148 sq. mi.
- People per square mile
- 45
- Median household income
- $66,858+22.0% vs. 2015–2019, before inflation
- Average household income
- $86,594
- Median home value
- $200,700
- Jobs located here
- 17,860
- Daytime population
- 45,715Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Grant County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Grant County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Grant County, WI growing?
Population estimates put Grant County at 52,446 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 19,960 households. Against the 2015–2019 survey, median household income rose 22.0%, before inflation.
How much do households in Grant County, WI spend?
Households in Grant County spend about $265.4M a year on rent and homeowner costs, $115.7M on groceries and $71.9M on food away from home. Relative to the U.S., household spending in Grant County runs highest on vehicle maintenance and repairs (an index of 116, where 100 is the U.S. average) and lowest on child care and other personal services (60).
Which business types have the highest market scores in Grant County, WI?
Of the business types scored in Grant County, clothing and shoe stores (75); clothing, shoe and laundry businesses (75); and optometrists and eye clinics (72) have the highest Groundwork market scores. For clothing and shoe stores, that ranks #231 of 2,087 scored counties.
How does Grant County, WI compare with the U.S.?
Median household income in Grant County is $66,858, 17% below the U.S. median of $80,734. The population rose 0.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $200,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (3.8 times the U.S. rate) and lowest for clothing and shoe stores (60% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 44 of the 56 business types have a score in Grant County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Grant County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Wisconsin · Every U.S. market · How we measure
Screening a site or an acquisition in Grant County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Grant County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.