Groundwork

Funeral services · County · Wisconsin

Funeral homes in Clark County, WI

The funeral homes in Clark County, WI, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 47 out of 100: Lower middle

Ranked #795 of 1,472 scored counties
#24 of 46 scored counties in Wisconsin

Listings
5
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$2M
On funerals · $153 a household
Spending per listing
$394K
42% below the U.S.
Listings per 10k households
3.9
86% above the U.S.
Population, 2025
35,052
+1.2% since 2020

See the funeral homes around any address in Clark County

The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Clark County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 5 funeral homes in Clark County. None of them are chain locations, against 10% across the U.S. Per 10,000 households, that is 3.9, 86% above the U.S. rate of 2.1.

Households in Clark County spend about $2M a year on funerals, or $153 per household, 7% above the U.S. average. That is about $394K of household spending for each home on map listings, 42% below the U.S. figure of $679K.

There is no official count of businesses with payroll classed as funeral homes and funeral services in Clark County: counts under 3 aren’t published.

Population estimates show Clark County grew 1.2% from 2020 to 2025, slower than the U.S. (+3.1%). For funeral homes, Clark County has a Groundwork market score of 47 (lower middle): #795 of 1,472 scored counties and #24 of 46 scored counties in Wisconsin.

How Clark County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Funeral homes in Clark County, WI compared with Wisconsin and the U.S.
MeasureClark CountyWisconsinU.S.
Listings per 10k households3.92.62.1
Spending per listing$394K$544K$679K
Households per official establishmentn/a6,0048,510
Official establishment growth, 2019–2023n/a−1.7%−1.7%
Population growth, 2020–2025+1.2%+1.3%+3.1%
Spending per household on funerals$153$140$143
Median household income$67,400$77,485$80,734
Groundwork market score4733

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
50 chain locations
Listings at the U.S. rate for this spending
3The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as funeral homes and funeral services in Clark County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Clark County

Population, 2025 estimate
35,052+1.2% since 2020
Households
12,839
Median age
36.5
Homes lived in by their owners
79%
Vehicles per household
2.1
Land area
1,210 sq. mi.
People per square mile
29
Median household income
$67,400+24.8% vs. 2015–2019, before inflation
Average household income
$87,875
Median home value
$172,800
Jobs located here
11,412
Daytime population
33,473Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Clark County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.

Or open the report at the center of Clark County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Funeral homes across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for funeral homes, numbered among those based in Wisconsin, with Clark County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Waukesha County, WI73321.9$850K+2.4%#186 of 1,472
2Washington County, WI7081.4$1.1M+1.8%#229 of 1,472
3Dane County, WI65311.2$897K+4.9%#350 of 1,472
4St. Croix County, WI6182.1$618K+4.7%#460 of 1,472
5Ozaukee County, WI61133.4$483K+3.0%#468 of 1,472
6Waushara County, WI5854.7$364K+2.8%#526 of 1,472
7Kenosha County, WI57101.5$848K−0.4%#528 of 1,472
8Wood County, WI5782.5$671K−0.2%#534 of 1,472
9Racine County, WI56162.0$718K+0.4%#553 of 1,472
10Sheboygan County, WI56112.2$659K0.0%#556 of 1,472
24Clark County, WI4753.9$394K+1.2%#795 of 1,472

Other business types in Clark County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many funeral homes are in Clark County, WI?

There are 5 funeral homes on map listings in Clark County as of September 2026. None of them are chain locations. The listings count funeral homes, mortuaries and cremation services. No official count is published for funeral homes and funeral services in Clark County: counts under 3 are left out.

How much do households in Clark County, WI spend on funerals?

About $2M a year, or $153 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 5 funeral homes on map listings, it comes to $394K per home. It is estimated from the incomes of the 12,839 households in Clark County and national spending patterns by income.

How does Clark County, WI compare with the U.S. for funeral homes?

Clark County has 3.9 funeral homes per 10,000 households, 86% above the U.S. rate of 2.1. Spending per home is $394K, 42% below the U.S. figure of $679K. At the national ratio of funeral homes to household spending, Clark County would have about 3, against 5 on map listings.

How fast is Clark County, WI growing?

Population estimates put Clark County at 35,052 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 12,839 households. Median household income in Clark County is $67,400, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Clark County scores 47 for funeral homes (lower middle), #795 of 1,472 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Clark County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for funeral homes · All 56 business types in Clark County

Screening a site or an acquisition in Clark County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Clark County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.