Groundwork

Pets · County · Virginia

Pet businesses in Rockbridge County, VA

How Rockbridge County, VA compares with other counties and the U.S. for pet businesses: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 24 out of 100: Low

Ranked #2,040 of 2,200 scored counties
#99 of 100 scored counties in Virginia

Listings
20
2 chain locations (10%)
Official establishments
8
Businesses with payroll, 2023
Household spending a year
$8.1M
On pets · $844 a household
Spending per listing
$403K
54% below the U.S.
Listings per 10k households
20.9
Twice the U.S.
Population, 2025
22,663
0.0% since 2020

See the pet businesses around any address in Rockbridge County

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rockbridge County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Rockbridge County scores 24 (low) on the Groundwork market score for pet businesses, ranking #2,040 of 2,200 scored counties and #99 of 100 scored counties in Virginia. That puts it in the bottom quarter of counties.

Households in Rockbridge County spend about $8.1M a year on pets, or $844 per household, 7% below the U.S. average. Spread across 20 pet businesses, that is $403K per business, 54% below the U.S. figure of $878K.

There are 20 pet businesses on map listings in Rockbridge County as of September 2026. Of those, 2 are chain locations, or 10%, against 17% across the U.S. That is 20.9 per 10,000 households, twice the U.S. rate of 10.4.

The official count of businesses with payroll classed as pet care, veterinarians and pet stores in Rockbridge County was 8 in 2023. That is one for every 1,194 households, against one for every 1,852 across the U.S. Between 2020 and 2025, the population of Rockbridge County held about level, against +3.1% for the U.S.

How Rockbridge County compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Rockbridge County, VA compared with Virginia and the U.S.
MeasureRockbridge CountyVirginiaU.S.
Listings per 10k households20.910.010.4
Spending per listing$403K$1.1M$878K
Households per official establishment1,1941,6861,852
Official establishment growth, 2019–2023n/a+10.6%+11.4%
Population growth, 2020–20250.0%+2.8%+3.1%
Spending per household on pets$844$1,056$909
Median household income$65,469$93,170$80,734
Groundwork market score2468

Official counts and lending

Businesses

Official establishments, 2019 to 2023
7 → 8
Employees, 2023
80
Annual payroll, 2023
$2.9M
One-person businesses, 2023
15Businesses with no payroll
Map listings, September 2026
202 chain locations
Listings at the U.S. rate for this spending
9The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Rockbridge County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Rockbridge County

Population, 2025 estimate
22,6630.0% since 2020
Households
9,552
Median age
47.9
Homes lived in by their owners
79%
Vehicles per household
2.3
Land area
597 sq. mi.
People per square mile
38
Median household income
$65,469+19.9% vs. 2015–2019, before inflation
Average household income
$88,858
Median home value
$248,800
Jobs located here
5,337
Daytime population
18,033Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Rockbridge County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of Rockbridge County. Signed out, you see a blurred preview; on an account, each report is one action.

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Pet businesses across Virginia

Every Virginia market ranked →

The highest-scoring counties in Virginia for pet businesses, numbered among those based in Virginia, with Rockbridge County marked.

Top counties in Virginia

Counties in Virginia ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Arlington County, VA85686.1$2.2M+2.1%#22 of 2,200
2Richmond city, VA84595.7$1.5M+4.6%#37 of 2,200
3Prince George County, VA8375.4$1.8M+2.0%#41 of 2,200
4New Kent County, VA821010.8$1.1M+21.2%#51 of 2,200
5Chesterfield County, VA811238.8$1.2M+8.7%#56 of 2,200
6Prince William County, VA801358.6$1.5M+4.2%#66 of 2,200
7Dinwiddie County, VA8098.4$1.1M+3.6%#72 of 2,200
8Suffolk city, VA80379.8$1M+10.4%#73 of 2,200
9Spotsylvania County, VA785510.5$1.1M+10.5%#108 of 2,200
10Warren County, VA781711.1$876K+4.8%#112 of 2,200
99Rockbridge County, VA242020.9$403K0.0%#2,040 of 2,200

Other business types in Rockbridge County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in Rockbridge County, VA?

As of September 2026, map listings count 20 pet businesses in Rockbridge County. 2 of them (10%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 8 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts also show 15 one-person businesses without payroll.

How much do households in Rockbridge County, VA spend on pets?

About $8.1M a year, or $844 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 20 pet businesses on map listings, it comes to $403K per business. It is estimated from the incomes of the 9,552 households in Rockbridge County and national spending patterns by income.

How does Rockbridge County, VA compare with the U.S. for pet businesses?

Rockbridge County has 20.9 pet businesses per 10,000 households, twice the U.S. rate of 10.4. Spending per business is $403K, 54% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, Rockbridge County would have about 9, against 20 on map listings. There is one business with payroll in the industry for every 1,194 households, against one for every 1,852 across the U.S.

How fast is Rockbridge County, VA growing?

Population estimates put Rockbridge County at 22,663 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 9,552 households. Median household income in Rockbridge County is $65,469, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.9%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rockbridge County scores 24 for pet businesses (low), #2,040 of 2,200 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Rockbridge County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in Rockbridge County

Screening a site or an acquisition in Rockbridge County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Rockbridge County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.