Beauty and personal care · County · Texas
Hair salons in Wood County, TX
The hair salons in Wood County, TX, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 66 out of 100: Upper middle
Ranked #431 of 2,339 scored counties
#30 of 159 scored counties in Texas
- Listings
- 34
- 1 chain location (3%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $15.3M
- On personal care products and services · $820 a household
- Spending per listing
- $450K
- 5% above the U.S.
- Listings per 10k households
- 18.2
- 22% below the U.S.
- Population, 2025
- 49,688
- +10.3% since 2020
See the hair salons around any address in Wood County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wood County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Wood County spend about $15.3M a year on personal care products and services, or $820 per household, 18% below the U.S. average. Spread across 34 hair salons, that is $450K per salon, 5% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 34 hair salons on map listings in Wood County as of September 2026. One of them (3%) is a chain location, against 14% across the U.S. That comes to 18.2 for every 10,000 households, 22% below the U.S. rate of 23.4.
The official count of businesses with payroll classed as beauty salons in Wood County was 4 in 2023. That is one for every 4,668 households, against one for every 1,535 across the U.S. Official counts also show 113 one-person businesses without payroll.
Population estimates put the population change in Wood County from 2020 to 2025 at +10.3%, faster than the U.S. (+3.1%). The Groundwork market score for hair salons in Wood County is 66 (upper middle), #431 of 2,339 scored counties and #30 of 159 scored counties in Texas. That puts it in the top quarter of counties.
How Wood County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wood County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.2 | 26.3 | 23.4 |
| Spending per listing | $450K | $356K | $430K |
| Households per official establishment | 4,668 | 1,915 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +17.4% | +6.0% |
| Population growth, 2020–2025 | +10.3% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $820 | $937 | $1,005 |
| Median household income | $60,300 | $78,476 | $80,734 |
| Groundwork market score | 66 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 4
- Employees, 2023
- 23
- Annual payroll, 2023
- $539K
- One-person businesses, 2023
- 113Businesses with no payroll
- Map listings, September 2026
- 341 chain location
- Listings at the U.S. rate for this spending
- 36The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Wood County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wood County
- Population, 2025 estimate
- 49,688+10.3% since 2020
- Households
- 18,672
- Median age
- 47.3
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.0
- Land area
- 645 sq. mi.
- People per square mile
- 73
- Median household income
- $60,300+12.9% vs. 2015–2019, before inflation
- Average household income
- $86,843
- Median home value
- $216,500
- Jobs located here
- 10,092
- Daytime population
- 39,806Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wood County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Wood County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Texas
Every Texas market ranked →The highest-scoring counties in Texas for hair salons, numbered among those based in Texas, with Wood County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waller County, TX | 90 | 16 | 8.7 | $1.1M | +21.9% | #10 of 2,339 |
| 2Guadalupe County, TX | 85 | 98 | 15.0 | $658K | +15.8% | #41 of 2,339 |
| 3Blanco County, TX | 85 | 8 | 15.5 | $626K | +18.6% | #42 of 2,339 |
| 4Chambers County, TX | 84 | 31 | 18.0 | $589K | +22.6% | #47 of 2,339 |
| 5Gaines County, TX | 83 | 8 | 11.5 | $783K | +10.4% | #50 of 2,339 |
| 6Burleson County, TX | 78 | 10 | 12.7 | $681K | +16.2% | #102 of 2,339 |
| 7Upshur County, TX | 78 | 20 | 12.8 | $644K | +8.2% | #103 of 2,339 |
| 8San Jacinto County, TX | 77 | 5 | 4.6 | $1.8M | +7.1% | #110 of 2,339 |
| 9Hays County, TX | 77 | 164 | 16.4 | $604K | +24.8% | #122 of 2,339 |
| 10Caldwell County, TX | 76 | 24 | 14.4 | $593K | +20.0% | #143 of 2,339 |
| 30Wood County, TX | 66 | 34 | 18.2 | $450K | +10.3% | #431 of 2,339 |
Other business types in Wood County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas67
- Hair salons66
- Barbershops53
- Nail salons57
- Spas and skin care77
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Wood County, TX?
As of September 2026, map listings count 34 hair salons in Wood County. One of them (3%) is a chain location. The listings count hair and beauty salons. Official counts show 4 businesses with payroll classed as beauty salons in 2023. Another 113 one-person businesses have no payroll, by official counts.
How much do households in Wood County, TX spend on personal care products and services?
About $15.3M a year, or $820 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 34 hair salons on map listings, it comes to $450K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 18,672 households in Wood County and national spending patterns by income.
How does Wood County, TX compare with the U.S. for hair salons?
Wood County has 18.2 hair salons per 10,000 households, 22% below the U.S. rate of 23.4. Spending per salon is $450K, 5% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Wood County would have about 36, against 34 on map listings. There is one business with payroll in the industry for every 4,668 households, against one for every 1,535 across the U.S.
How fast is Wood County, TX growing?
Population estimates put Wood County at 49,688 people in 2025, up 10.3% since 2020, faster than the U.S. (+3.1%). It has 18,672 households. Median household income in Wood County is $60,300, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 12.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wood County scores 66 for hair salons (upper middle), #431 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wood County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Wood County
Screening a site or an acquisition in Wood County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wood County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.