County profile · Texas
Van Zandt County, TX market data
Population, household spending and competition for 56 business types in Van Zandt County, each scored against other counties.
- Population, 2025
- 66,130
- +10.7% since 2020
- Households
- 22,682
- Median household income
- $69,475
- +27.1% vs. 2015–2019, before inflation
- Median home value
- $222,100
- Jobs located here
- 12,630
- Highest market score
- 88
- Landscaping and lawn care, #15 of 1,493 scored counties
A site report maps the competitors on map listings around any address in Van Zandt County by name and distance, and the households and spending within reach. Or open the report at the center of Van Zandt County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 66,130 people live in Van Zandt County, in 22,682 households. Population estimates put the population change in Van Zandt County from 2020 to 2025 at +10.7%, faster than the U.S. (+3.1%). The median household income in Van Zandt County is $69,475 a year, 14% below the U.S. median of $80,734. That rose 27.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Van Zandt County spend the most on vehicle insurance (an index of 143, where 100 is the U.S. average) and the least on memberships, classes and admissions (65).
The highest Groundwork market scores in Van Zandt County are for landscaping and lawn care companies (88); lawn care, cleaning and pest control companies (86); and insurance agencies (83). Van Zandt County ranks #15 of 1,493 scored counties for landscaping and lawn care companies.
For its number of households, Van Zandt County has the most map listings, relative to the U.S., for gas stations (2.9 times the U.S. rate) and the fewest for medical and dental practices (65% below the U.S. rate).
All 56 business types in Van Zandt County
Highest Groundwork market score first. Each score compares Van Zandt County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 88 | #15 of 1,493 | 5 | 2.2 | $6.3M | 216 | 11 |
| Lawn, cleaning and pest control | 86 | #15 of 1,771 | 12 | 5.3 | $2.6M | 157 | 19 |
| Insurance agencies | 83 | #170 of 2,272 | 31 | 13.7 | $2M | 163 | 16 |
| Collision repair and body shops | 82 | #53 of 1,327 | 5 | 2.2 | $4.6M | 148 | 4 |
| Doctors, dentists and clinics | 79 | #114 of 2,394 | 67 | 29.5 | $357K | 234 | 15 |
| Car washes and detailing | 78 | #81 of 1,451 | 7 | 3.1 | $3.3M | 129 | Under 3 |
| House cleaning | 74 | #76 of 847 | 5 | 2.2 | $6.3M | 99 | 5 |
| Chiropractors | 72 | #194 of 1,490 | 8 | 3.5 | $3M | 125 | 3 |
| Dentists and orthodontists | 72 | #226 of 1,886 | 17 | 7.5 | $1.4M | 143 | 6 |
| Pizza | 69 | #347 of 2,090 | 15 | 6.6 | $5.3M | 105 | 38 |
| Funeral homes | 66 | #334 of 1,472 | 6 | 2.6 | $657K | 97 | 7 |
| Real estate | 64 | #428 of 2,229 | 52 | 22.9 | Index only | 145 | 18 |
| Real estate agents and brokers | 63 | #444 of 2,176 | 49 | 21.6 | Index only | 122 | 9 |
| Grocery stores | 63 | #605 of 2,070 | 19 | 8.4 | $6.9M | 75 | 6 |
| Child care and preschools | 62 | #494 of 1,611 | 11 | 4.8 | $819K | 82 | 10 |
| Auto repair and car care | 62 | #684 of 2,401 | 100 | 44.1 | $228K | 85 | 21 |
| Convenience stores | 62 | #702 of 2,261 | 29 | 12.8 | $4.5M | 58 | 3 |
| Grocery and convenience stores | 62 | #742 of 2,402 | 60 | 26.5 | $2.2M | 65 | 9 |
| Martial arts and dance studios | 60 | #378 of 1,334 | 7 | 3.1 | $2.1M | 103 | Under 3 |
| Coffee shops and cafes | 60 | #622 of 2,063 | 23 | 10.1 | $3.5M | 94 | 9 |
| Nail salons | 59 | #429 of 1,328 | 10 | 4.4 | $1.9M | 115 | Under 3 |
| Spas and skin care | 57 | #631 of 1,769 | 19 | 8.4 | $1M | 115 | 4 |
| Salons, barbers and spas | 57 | #817 of 2,385 | 95 | 41.9 | $201K | 95 | 7 |
| Auto repair shops | 56 | #926 of 2,378 | 63 | 27.8 | $361K | 81 | 18 |
| Pet grooming and boarding | 54 | #642 of 1,461 | 14 | 6.2 | $1.4M | 53 | 4 |
| Gas stations | 54 | #1,014 of 2,358 | 71 | 31.3 | $1M | 44 | 24 |
| Clothing, shoes and laundry | 53 | #1,031 of 2,210 | 54 | 23.8 | $743K | 84 | 9 |
| Restaurants and cafes | 53 | #1,077 of 2,405 | 236 | 104.0 | $340K | 92 | 87 |
| Tire shops | 52 | #740 of 1,530 | 14 | 6.2 | $1.6M | 65 | Under 3 |
| Sit-down restaurants | 52 | #1,106 of 2,405 | 123 | 54.2 | $652K | 98 | 40 |
| Fast food and sandwich shops | 51 | #1,119 of 2,222 | 38 | 16.8 | $2.1M | 69 | 38 |
| Clothing and shoe stores | 50 | #1,069 of 2,087 | 45 | 19.8 | $891K | 70 | 9 |
| Electricians | 49 | #620 of 1,160 | 7 | 3.1 | $8.7M | 72 | 18 |
| Bakeries and dessert shops | 49 | #976 of 1,889 | 30 | 13.2 | $2.7M | 65 | 9 |
| Barbershops | 48 | #756 of 1,356 | 12 | 5.3 | $1.6M | 85 | Under 3 |
| Gyms, studios and classes | 47 | #1,223 of 2,088 | 26 | 11.5 | $558K | 84 | Under 3 |
| Pet businesses | 47 | #1,261 of 2,200 | 43 | 19.0 | $441K | 50 | 12 |
| Roofing and gutters | 46 | #682 of 1,177 | 9 | 4.0 | $6.8M | 80 | 8 |
| Veterinarians | 46 | #861 of 1,485 | 12 | 5.3 | $1.6M | 58 | 8 |
| Gyms | 45 | #1,108 of 1,792 | 16 | 7.1 | $907K | 70 | Under 3 |
| Hair salons | 44 | #1,494 of 2,339 | 54 | 23.8 | $354K | 82 | Under 3 |
| Laundromats | 37 | #544 of 785 | 6 | 2.6 | $6.7M | 53 | Under 3 |
| Home repair trades | 37 | #1,636 of 2,057 | 40 | 17.6 | $1.5M | 63 | 55 |
| HVAC and plumbing | 35 | #1,378 of 1,707 | 24 | 10.6 | $2.5M | 53 | 29 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 1.8 | $6M | 336 | 6 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.3 | $7.6M | 55 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 1.3 | $8M | 254 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 1.3 | $6.3M | 140 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 1.3 | $4.8M | 119 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.9 | $20.1M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 0.9 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 0.9 | $15.8M | Too few | 3 |
| Physical therapy | Not scored | Not scored | 2 | 0.9 | $12M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.4 | Index only | Too few | 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Van Zandt County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $22.8M | $1,003 | 105 |
| Gasoline and other fuels | $74M | $3,264 | 126 |
| Food away from home | $80.2M | $3,536 | 87 |
| Groceries | $131.8M | $5,813 | 92 |
| Personal care products and services | $19.1M | $844 | 84 |
| Child care and other personal services | $9M | $397 | 68 |
| Memberships, classes and admissions | $14.5M | $640 | 65 |
| Medical and dental services | $23.9M | $1,054 | 82 |
| Pets | $18.9M | $835 | 92 |
| Clothing, shoes and related services | $40.1M | $1,768 | 86 |
| Vehicle insurance | $63.4M | $2,797 | 143 |
| Home repairs, maintenance and insurance | $60.9M | $2,685 | 89 |
| Lawn care, cleaning and other household services | $31.6M | $1,392 | 98 |
| Rent and homeowner costs | $326M | $14,373 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Van Zandt County
- Population, 2025 estimate
- 66,130+10.7% since 2020
- Households
- 22,682
- Median age
- 43.3
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.1
- Land area
- 843 sq. mi.
- People per square mile
- 74
- Median household income
- $69,475+27.1% vs. 2015–2019, before inflation
- Average household income
- $89,380
- Median home value
- $222,100
- Jobs located here
- 12,630
- Daytime population
- 54,002Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Van Zandt County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Van Zandt County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Texas 8
- Rains County, TX12,775 people
- Henderson County, TX84,862 people
- Wood County, TX46,961 people
- Kaufman County, TX172,604 people
- Smith County, TX241,740 people
- Hunt County, TX108,972 people
- Hopkins County, TX37,784 people
- Rockwall County, TX123,617 people
Questions
How fast is Van Zandt County, TX growing?
Population estimates put Van Zandt County at 66,130 people in 2025, up 10.7% since 2020, faster than the U.S. (+3.1%). It has 22,682 households. Against the 2015–2019 survey, median household income rose 27.1%, before inflation.
How much do households in Van Zandt County, TX spend?
Households in Van Zandt County spend about $326M a year on rent and homeowner costs, $131.8M on groceries and $80.2M on food away from home. Relative to the U.S., household spending in Van Zandt County runs highest on vehicle insurance (an index of 143, where 100 is the U.S. average) and lowest on memberships, classes and admissions (65).
Which business types have the highest market scores in Van Zandt County, TX?
Of the business types scored in Van Zandt County, landscaping and lawn care companies (88); lawn care, cleaning and pest control companies (86); and insurance agencies (83) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #15 of 1,493 scored counties.
How does Van Zandt County, TX compare with the U.S.?
Median household income in Van Zandt County is $69,475, 14% below the U.S. median of $80,734. The population rose 10.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $222,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.9 times the U.S. rate) and lowest for medical and dental practices (65% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 44 of the 56 business types have a score in Van Zandt County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Van Zandt County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Texas · Every U.S. market · How we measure
Screening a site or an acquisition in Van Zandt County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Van Zandt County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.