Groundwork

Beauty and personal care · County · Texas

Spas and skin care studios in Van Zandt County, TX

Competitor counts, household spending and official business counts for spas and skin care studios in Van Zandt County, TX, set against other counties and the U.S.

Groundwork market score · out of 100

Score 57 out of 100: Upper middle

Ranked #631 of 1,769 scored counties
#34 of 118 scored counties in Texas

Listings
19
1 chain location (5%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$19.1M
On personal care products and services · $844 a household
Spending per listing
$1M
15% above the U.S.
Listings per 10k households
8.4
27% below the U.S.
Population, 2025
66,130
+10.7% since 2020

See the spas and skin care studios around any address in Van Zandt County

The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Van Zandt County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Van Zandt County spend about $19.1M a year on personal care products and services, or $844 per household, 16% below the U.S. average. Spread across 19 spas and skin care studios, that is $1M per studio, 15% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.

Van Zandt County has 19 spas and skin care studios on map listings as of September 2026. One of them (5%) is a chain location, against 10% across the U.S. Per 10,000 households, that is 8.4, 27% below the U.S. rate of 11.5.

Official counts show 4 businesses with payroll classed as other personal care services in Van Zandt County in 2023. That is one for every 5,671 households, against one for every 4,055 across the U.S.

Population estimates put the population change in Van Zandt County from 2020 to 2025 at +10.7%, faster than the U.S. (+3.1%). Van Zandt County scores 57 (upper middle) on the Groundwork market score for spas and skin care studios, ranking #631 of 1,769 scored counties and #34 of 118 scored counties in Texas.

How Van Zandt County compares

The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Spas and skin care in Van Zandt County, TX compared with Texas and the U.S.
MeasureVan Zandt CountyTexasU.S.
Listings per 10k households8.413.311.5
Spending per listing$1M$705K$876K
Households per official establishment5,6714,1694,055
Official establishment growth, 2019–2023n/a+46.4%+29.8%
Population growth, 2020–2025+10.7%+8.5%+3.1%
Spending per household on personal care products and services$844$937$1,005
Median household income$69,475$78,476$80,734
Groundwork market score5739

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4
Employees, 2023
3
Annual payroll, 2023
$240K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
191 chain location
Listings at the U.S. rate for this spending
22The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as other personal care services in Van Zandt County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Van Zandt County

Population, 2025 estimate
66,130+10.7% since 2020
Households
22,682
Median age
43.3
Homes lived in by their owners
81%
Vehicles per household
2.1
Land area
843 sq. mi.
People per square mile
74
Median household income
$69,475+27.1% vs. 2015–2019, before inflation
Average household income
$89,380
Median home value
$222,100
Jobs located here
12,630
Daytime population
54,002Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Van Zandt County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.

Or open the report at the center of Van Zandt County. Signed out, you see a blurred preview; on an account, each report is one action.

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Spas and skin care across Texas

Every Texas market ranked →

The highest-scoring counties in Texas for spas and skin care studios, numbered among those based in Texas, with Van Zandt County marked.

Top counties in Texas

Counties in Texas ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Waller County, TX9073.8$2.5M+21.9%#10 of 1,769
2Guadalupe County, TX81456.9$1.4M+15.8%#59 of 1,769
3Chambers County, TX81148.1$1.3M+22.6%#60 of 1,769
4Johnson County, TX79507.6$1.2M+20.5%#83 of 1,769
5Caldwell County, TX7874.2$2M+20.0%#85 of 1,769
6Wood County, TX7752.7$3.1M+10.3%#95 of 1,769
7Medina County, TX76105.6$1.6M+11.4%#110 of 1,769
8Hunt County, TX75266.8$1.3M+23.0%#129 of 1,769
9Liberty County, TX72185.8$1.5M+31.3%#175 of 1,769
10Kaufman County, TX72428.2$1.2M+42.2%#184 of 1,769
34Van Zandt County, TX57198.4$1M+10.7%#631 of 1,769

Other business types in Van Zandt County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many spas and skin care studios are in Van Zandt County, TX?

Map listings as of September 2026 show 19 spas and skin care studios in Van Zandt County. One of them (5%) is a chain location. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 4 businesses with payroll classed as other personal care services in 2023.

How much do households in Van Zandt County, TX spend on personal care products and services?

About $19.1M a year, or $844 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 19 spas and skin care studios on map listings, it comes to $1M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 22,682 households in Van Zandt County and national spending patterns by income.

How does Van Zandt County, TX compare with the U.S. for spas and skin care studios?

Van Zandt County has 8.4 spas and skin care studios per 10,000 households, 27% below the U.S. rate of 11.5. Spending per studio is $1M, 15% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Van Zandt County would have about 22, against 19 on map listings. There is one business with payroll in the industry for every 5,671 households, against one for every 4,055 across the U.S.

How fast is Van Zandt County, TX growing?

Population estimates put Van Zandt County at 66,130 people in 2025, up 10.7% since 2020, faster than the U.S. (+3.1%). It has 22,682 households. The median household income in Van Zandt County is $69,475 a year, 14% below the U.S. median of $80,734. That rose 27.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Van Zandt County scores 57 for spas and skin care studios (upper middle), #631 of 1,769 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Van Zandt County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for spas and skin care studios · All 56 business types in Van Zandt County

Screening a site or an acquisition in Van Zandt County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Van Zandt County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.