County profile · Texas
Rockwall County, TX market data
Population, household spending and competition for 56 business types in Rockwall County, each scored against other counties.
- Population, 2025
- 140,738
- +28.9% since 2020
- Households
- 41,237
- Median household income
- $127,981
- +26.8% vs. 2015–2019, before inflation
- Median home value
- $415,500
- Jobs located here
- 39,609
- Highest market score
- 96
- Convenience stores, #6 of 2,261 scored counties
A site report maps the competitors on map listings around any address in Rockwall County by name and distance, and the households and spending within reach. Or open the report at the center of Rockwall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 140,738 people live in Rockwall County, in 41,237 households. Population estimates show Rockwall County grew 28.9% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Rockwall County is $127,981 a year, 59% above the U.S. median of $80,734. That rose 26.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Rockwall County spend the most on vehicle insurance (an index of 150, where 100 is the U.S. average) and the least on medical and dental services (112, still above the U.S.).
The highest Groundwork market scores in Rockwall County are for convenience stores (96), grocery and convenience stores (94) and tire shops (91). Rockwall County ranks #6 of 2,261 scored counties for convenience stores.
Rockwall County is part of the Dallas-Fort Worth-Arlington metro area. For its number of households, Rockwall County has the most map listings, relative to the U.S., for roofing and gutter companies (3.2 times the U.S. rate) and the fewest for grocery stores (35% below the U.S. rate).
All 56 business types in Rockwall County
Highest Groundwork market score first. Each score compares Rockwall County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Convenience stores | 96 | #6 of 2,261 | 24 | 5.8 | $12.4M | 157 | 4 |
| Grocery and convenience stores | 94 | #19 of 2,402 | 53 | 12.9 | $5.6M | 165 | 18 |
| Tire shops | 91 | #11 of 1,530 | 11 | 2.7 | $4.3M | 173 | 5 |
| Grocery stores | 91 | #46 of 2,070 | 18 | 4.4 | $16.5M | 178 | 14 |
| Gas stations | 90 | #29 of 2,358 | 42 | 10.2 | $3.4M | 143 | 35 |
| Property management | 86 | #6 of 910 | 5 | 1.2 | Index only | 280 | 17 |
| House cleaning | 85 | #19 of 847 | 8 | 1.9 | $9.9M | 154 | 22 |
| Child care and preschools | 85 | #39 of 1,611 | 22 | 5.3 | $1.4M | 140 | 22 |
| Landscaping and lawn care | 75 | #145 of 1,493 | 31 | 7.5 | $2.5M | 87 | 35 |
| Pizza | 73 | #213 of 2,090 | 30 | 7.3 | $7M | 138 | 114 |
| Car washes and detailing | 71 | #207 of 1,451 | 16 | 3.9 | $3M | 118 | 9 |
| Auto repair and car care | 70 | #370 of 2,401 | 161 | 39.0 | $296K | 110 | 65 |
| Pet stores | 69 | #185 of 974 | 11 | 2.7 | $4.7M | 103 | 5 |
| Auto repair shops | 68 | #437 of 2,378 | 102 | 24.7 | $467K | 105 | 44 |
| Collision repair and body shops | 67 | #282 of 1,327 | 13 | 3.2 | $3.7M | 119 | 17 |
| Lawn, cleaning and pest control | 66 | #325 of 1,771 | 54 | 13.1 | $1.5M | 87 | 63 |
| Pet grooming and boarding | 66 | #327 of 1,461 | 21 | 5.1 | $2.4M | 96 | 20 |
| Veterinarians | 66 | #366 of 1,485 | 21 | 5.1 | $2.4M | 90 | 18 |
| Electricians | 65 | #258 of 1,160 | 15 | 3.6 | $10.3M | 86 | 38 |
| Martial arts and dance studios | 65 | #267 of 1,334 | 25 | 6.1 | $2M | 97 | 14 |
| Barbershops | 65 | #348 of 1,356 | 27 | 6.5 | $1.8M | 95 | 3 |
| Pet businesses | 64 | #516 of 2,200 | 64 | 15.5 | $801K | 91 | 43 |
| Sit-down restaurants | 64 | #580 of 2,405 | 272 | 66.0 | $772K | 116 | 98 |
| Restaurants and cafes | 62 | #689 of 2,405 | 506 | 122.7 | $415K | 112 | 254 |
| Clothing, shoes and laundry | 61 | #690 of 2,210 | 98 | 23.8 | $1M | 119 | 49 |
| Clothing and shoe stores | 60 | #689 of 2,087 | 77 | 18.7 | $1.3M | 105 | 39 |
| Gyms | 59 | #578 of 1,792 | 42 | 10.2 | $1.2M | 90 | 24 |
| Coffee shops and cafes | 59 | #660 of 2,063 | 55 | 13.3 | $3.8M | 103 | 42 |
| Dry cleaners | 58 | #183 of 507 | 7 | 1.7 | $14.7M | 94 | 7 |
| Fast food and sandwich shops | 58 | #836 of 2,222 | 76 | 18.4 | $2.8M | 91 | 114 |
| Pest control | 56 | #283 of 699 | 15 | 3.6 | $5.3M | 51 | 6 |
| Gyms, studios and classes | 55 | #823 of 2,088 | 82 | 19.9 | $599K | 90 | 38 |
| Insurance agencies | 54 | #998 of 2,272 | 94 | 22.8 | $1.3M | 102 | 74 |
| Mortgage brokers and lenders | 53 | #394 of 887 | 27 | 6.5 | Index only | 74 | 9 |
| Nail salons | 53 | #606 of 1,328 | 43 | 10.4 | $1.1M | 68 | 10 |
| Physical therapy | 53 | #659 of 1,422 | 32 | 7.8 | $1.9M | 77 | 21 |
| Primary care and pediatrics | 52 | #790 of 1,656 | 41 | 9.9 | $1.4M | 81 | 99 |
| Bakeries and dessert shops | 52 | #871 of 1,889 | 59 | 14.3 | $3.6M | 86 | 46 |
| Yoga, Pilates and fitness studios | 51 | #376 of 777 | 15 | 3.6 | $3.3M | 81 | 24 |
| Oil change and quick lube | 50 | #257 of 479 | 6 | 1.5 | $7.9M | 58 | 5 |
| Urgent care and walk-in clinics | 47 | #186 of 325 | 5 | 1.2 | $11.9M | 48 | 5 |
| Hair salons | 46 | #1,409 of 2,339 | 166 | 40.3 | $292K | 68 | 32 |
| HVAC and plumbing | 45 | #1,040 of 1,707 | 54 | 13.1 | $2.9M | 60 | 68 |
| Spas and skin care | 44 | #1,114 of 1,769 | 117 | 28.4 | $415K | 47 | 14 |
| Real estate agents and brokers | 44 | #1,396 of 2,176 | 240 | 58.2 | Index only | 59 | 63 |
| Real estate | 44 | #1,428 of 2,229 | 276 | 66.9 | Index only | 65 | 108 |
| Optometrists and eye care | 43 | #855 of 1,302 | 33 | 8.0 | $1.8M | 57 | 14 |
| Home repair trades | 43 | #1,391 of 2,057 | 116 | 28.1 | $1.3M | 55 | 127 |
| Salons, barbers and spas | 43 | #1,606 of 2,385 | 358 | 86.8 | $136K | 64 | 60 |
| Chiropractors | 42 | #971 of 1,490 | 45 | 10.9 | $1.3M | 55 | 31 |
| Roofing and gutters | 41 | #804 of 1,177 | 47 | 11.4 | $3.3M | 39 | 21 |
| Doctors, dentists and clinics | 41 | #1,649 of 2,394 | 554 | 134.3 | $107K | 70 | 244 |
| Dentists and orthodontists | 39 | #1,348 of 1,886 | 94 | 22.8 | $631K | 64 | 74 |
| Home inspectors | Not scored | Not scored | 4 | 1.0 | Index only | 74 | 7 |
| Funeral homes | Not scored | Not scored | 3 | 0.7 | $1.7M | 254 | 3 |
| Laundromats | Not scored | Not scored | 1 | 0.2 | $102.7M | Too few | 3 |
Household spending in Rockwall County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $47.6M | $1,154 | 120 |
| Gasoline and other fuels | $143.3M | $3,475 | 134 |
| Food away from home | $210M | $5,093 | 125 |
| Groceries | $297.1M | $7,204 | 114 |
| Personal care products and services | $48.5M | $1,177 | 117 |
| Child care and other personal services | $30.8M | $747 | 129 |
| Memberships, classes and admissions | $49.1M | $1,191 | 121 |
| Medical and dental services | $59.3M | $1,437 | 112 |
| Pets | $51.3M | $1,243 | 137 |
| Clothing, shoes and related services | $102.7M | $2,490 | 121 |
| Vehicle insurance | $120.7M | $2,928 | 150 |
| Home repairs, maintenance and insurance | $154.5M | $3,747 | 124 |
| Lawn care, cleaning and other household services | $78.8M | $1,911 | 135 |
| Rent and homeowner costs | $776.9M | $18,840 | 113 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Rockwall County
- Population, 2025 estimate
- 140,738+28.9% since 2020
- Households
- 41,237
- Median age
- 38.1
- Homes lived in by their owners
- 83%
- Vehicles per household
- 2.1
- Land area
- 127 sq. mi.
- People per square mile
- 972
- Median household income
- $127,981+26.8% vs. 2015–2019, before inflation
- Average household income
- $162,868
- Median home value
- $415,500
- Jobs located here
- 39,609
- Daytime population
- 101,261Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rockwall County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Rockwall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Rockwall County, TX growing?
Population estimates put Rockwall County at 140,738 people in 2025, up 28.9% since 2020, faster than the U.S. (+3.1%). It has 41,237 households. Against the 2015–2019 survey, median household income rose 26.8%, before inflation.
How much do households in Rockwall County, TX spend?
Households in Rockwall County spend about $776.9M a year on rent and homeowner costs, $297.1M on groceries and $210M on food away from home. Relative to the U.S., household spending in Rockwall County runs highest on vehicle insurance (an index of 150, where 100 is the U.S. average) and lowest on medical and dental services (112, still above the U.S.).
Which business types have the highest market scores in Rockwall County, TX?
Of the business types scored in Rockwall County, convenience stores (96), grocery and convenience stores (94) and tire shops (91) have the highest Groundwork market scores. For convenience stores, that ranks #6 of 2,261 scored counties.
How does Rockwall County, TX compare with the U.S.?
Median household income in Rockwall County is $127,981, 59% above the U.S. median of $80,734. The population rose 28.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $415,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for roofing and gutter companies (3.2 times the U.S. rate) and lowest for grocery stores (35% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in Rockwall County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rockwall County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Rockwall County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rockwall County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.