County profile · Texas
Freestone County, TX market data
How Freestone County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 20,811
- +7.1% since 2020
- Households
- 7,090
- Median household income
- $59,960
- +21.2% vs. 2015–2019, before inflation
- Median home value
- $168,000
- Jobs located here
- 4,661
- Highest market score
- 69
- Doctors, dentists and clinics, #374 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Freestone County by name and distance, and the households and spending within reach. Or open the report at the center of Freestone County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Freestone County has an estimated 20,811 people and 7,090 households. Between 2020 and 2025, the population of Freestone County grew 7.1%, faster than the U.S. (+3.1%). Median household income in Freestone County is $59,960, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.2%, before inflation.
Relative to the U.S., household spending in Freestone County runs highest on vehicle insurance (an index of 143, where 100 is the U.S. average) and lowest on memberships, classes and admissions (64).
Of the business types scored in Freestone County, medical and dental practices (69), insurance agencies (67) and home repair companies (65) have the highest Groundwork market scores. For medical and dental practices, that ranks #374 of 2,394 scored counties.
Against the U.S., map listings per household run highest for gas stations (4 times the U.S. rate) and lowest for medical and dental practices (62% below the U.S. rate).
All 56 business types in Freestone County
Highest Groundwork market score first. Each score compares Freestone County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 69 | #374 of 2,394 | 23 | 32.4 | $320K | 210 | Under 3 |
| Insurance agencies | 67 | #567 of 2,272 | 11 | 15.5 | $1.8M | 143 | 8 |
| Home repair trades | 65 | #376 of 2,057 | 9 | 12.7 | $2.1M | 86 | 5 |
| Salons, barbers and spas | 60 | #666 of 2,385 | 24 | 33.9 | $244K | 115 | 3 |
| Real estate | 58 | #681 of 2,229 | 16 | 22.6 | Index only | 145 | 8 |
| Bakeries and dessert shops | 57 | #668 of 1,889 | 6 | 8.5 | $4.1M | 98 | 3 |
| Clothing, shoes and laundry | 57 | #832 of 2,210 | 12 | 16.9 | $1M | 118 | Under 3 |
| Hair salons | 57 | #834 of 2,339 | 13 | 18.3 | $450K | 105 | 3 |
| Coffee shops and cafes | 56 | #789 of 2,063 | 7 | 9.9 | $3.5M | 94 | 3 |
| Real estate agents and brokers | 55 | #799 of 2,176 | 16 | 22.6 | Index only | 115 | 4 |
| Pizza | 54 | #858 of 2,090 | 5 | 7.1 | $4.9M | 96 | 15 |
| Gyms, studios and classes | 54 | #867 of 2,088 | 7 | 9.9 | $642K | 97 | Under 3 |
| Funeral homes | 52 | #675 of 1,472 | 6 | 8.5 | $210K | 31 | Under 3 |
| Clothing and shoe stores | 52 | #994 of 2,087 | 10 | 14.1 | $1.2M | 98 | Under 3 |
| Gas stations | 49 | #1,243 of 2,358 | 31 | 43.7 | $748K | 31 | 8 |
| Sit-down restaurants | 49 | #1,247 of 2,405 | 41 | 57.8 | $597K | 90 | 11 |
| Pet businesses | 48 | #1,225 of 2,200 | 14 | 19.7 | $416K | 47 | 3 |
| Restaurants and cafes | 46 | #1,367 of 2,405 | 74 | 104.4 | $331K | 89 | 29 |
| Grocery stores | 45 | #1,200 of 2,070 | 7 | 9.9 | $5.8M | 62 | Under 3 |
| HVAC and plumbing | 44 | #1,086 of 1,707 | 9 | 12.7 | $2.1M | 44 | 5 |
| Gyms | 42 | #1,198 of 1,792 | 5 | 7.1 | $898K | 69 | Under 3 |
| Car washes and detailing | 41 | #973 of 1,451 | 5 | 7.1 | $1.4M | 57 | Under 3 |
| Fast food and sandwich shops | 39 | #1,550 of 2,222 | 12 | 16.9 | $2M | 67 | 15 |
| Grocery and convenience stores | 38 | #1,692 of 2,402 | 27 | 38.1 | $1.5M | 44 | Under 3 |
| Convenience stores | 36 | #1,633 of 2,261 | 17 | 24.0 | $2.4M | 30 | Under 3 |
| Auto repair shops | 36 | #1,826 of 2,378 | 25 | 35.3 | $288K | 65 | 10 |
| Barbershops | 35 | #1,024 of 1,356 | 5 | 7.1 | $1.2M | 62 | Under 3 |
| Child care and preschools | 35 | #1,237 of 1,611 | 7 | 9.9 | $409K | 41 | 5 |
| Tire shops | 33 | #1,194 of 1,530 | 6 | 8.5 | $1.2M | 48 | 3 |
| Auto repair and car care | 31 | #2,017 of 2,401 | 44 | 62.1 | $164K | 61 | 16 |
| Nail salons | Not scored | Not scored | 4 | 5.6 | $1.5M | 88 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 5.6 | $1.5M | 54 | 3 |
| Dentists and orthodontists | Not scored | Not scored | 3 | 4.2 | $2.5M | 249 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 4.2 | $1.9M | 76 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 4.2 | $2.5M | 102 | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 2.8 | $3.7M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 2.8 | $3.6M | Too few | 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 2.8 | $4.9M | Too few | 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 2.8 | $4.9M | Too few | 10 |
| Pet stores | Not scored | Not scored | 2 | 2.8 | $2.9M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 2.8 | $3.7M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 2 | 2.8 | $2.9M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.4 | $12.4M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.4 | $4.5M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.4 | $7.2M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.4 | $7.4M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.4 | $4.5M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 7 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Freestone County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7.2M | $1,015 | 106 |
| Gasoline and other fuels | $23.2M | $3,272 | 126 |
| Food away from home | $24.5M | $3,454 | 85 |
| Groceries | $40.5M | $5,717 | 90 |
| Personal care products and services | $5.9M | $826 | 82 |
| Child care and other personal services | $2.9M | $403 | 69 |
| Memberships, classes and admissions | $4.5M | $634 | 64 |
| Medical and dental services | $7.4M | $1,038 | 81 |
| Pets | $5.8M | $822 | 90 |
| Clothing, shoes and related services | $12.4M | $1,755 | 85 |
| Vehicle insurance | $19.8M | $2,791 | 143 |
| Home repairs, maintenance and insurance | $18.8M | $2,649 | 88 |
| Lawn care, cleaning and other household services | $9.8M | $1,376 | 97 |
| Rent and homeowner costs | $100.6M | $14,183 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Freestone County
- Population, 2025 estimate
- 20,811+7.1% since 2020
- Households
- 7,090
- Median age
- 41.2
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.1
- Land area
- 878 sq. mi.
- People per square mile
- 23
- Median household income
- $59,960+21.2% vs. 2015–2019, before inflation
- Average household income
- $81,521
- Median home value
- $168,000
- Jobs located here
- 4,661
- Daytime population
- 16,084Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Freestone County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Freestone County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Freestone County, TX growing?
Population estimates put Freestone County at 20,811 people in 2025, up 7.1% since 2020, faster than the U.S. (+3.1%). It has 7,090 households. Median household income rose 21.2% from the 2015–2019 survey, before inflation.
How much do households in Freestone County, TX spend?
Households in Freestone County spend about $100.6M a year on rent and homeowner costs, $40.5M on groceries and $24.5M on food away from home. Set against the U.S., households in Freestone County spend the most on vehicle insurance (an index of 143, where 100 is the U.S. average) and the least on memberships, classes and admissions (64).
Which business types have the highest market scores in Freestone County, TX?
The highest Groundwork market scores in Freestone County are for medical and dental practices (69), insurance agencies (67) and home repair companies (65). Freestone County ranks #374 of 2,394 scored counties for medical and dental practices.
How does Freestone County, TX compare with the U.S.?
The median household income in Freestone County is $59,960 a year, 26% below the U.S. median of $80,734. The population rose 7.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $168,000, against $332,700 for the U.S. For its number of households, Freestone County has the most map listings, relative to the U.S., for gas stations (4 times the U.S. rate) and the fewest for medical and dental practices (62% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 30 of the 56 business types have a score in Freestone County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Freestone County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Freestone County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Freestone County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.