Beauty and personal care · Small-town market · Louisiana
Spas and skin care studios in the Ruston, LA area
The spas and skin care studios in the Ruston, LA area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 17 out of 100: Low
Ranked #493 of 504 scored small-town markets
#6 of 8 scored small-town markets based in Louisiana
- Listings
- 19
- 3 chain locations (16%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $13.2M
- On personal care products and services · $715 a household
- Spending per listing
- $696K
- 21% below the U.S.
- Listings per 10k households
- 10.3
- 10% below the U.S.
- Population, 2025
- 48,360
- +0.1% since 2020
See the spas and skin care studios around any address in the Ruston area
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Ruston area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for spas and skin care studios in the Ruston area is 17 (low), #493 of 504 scored small-town markets and #6 of 8 scored small-town markets based in Louisiana. That puts it in the bottom quarter of small-town markets.
Household spending on personal care products and services in the Ruston area comes to about $13.2M a year: $715 per household, 29% below the U.S. average. That works out to $696K per studio, 21% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
There are 19 spas and skin care studios on map listings in the Ruston area as of September 2026. Chain locations make up 16% of them, against 10% across the U.S. That is 10.3 per 10,000 households, 10% below the U.S. rate of 11.5.
Official counts don’t publish a figure for other personal care services in the Ruston area, since they leave out counts under 3. Population estimates show the Ruston area grew 0.1% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Ruston area compares
The same measures for Louisiana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Ruston area | Louisiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.3 | 10.1 | 11.5 |
| Spending per listing | $696K | $814K | $876K |
| Households per official establishment | n/a | 6,836 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +30.7% | +29.8% |
| Population growth, 2020–2025 | +0.1% | −0.7% | +3.1% |
| Spending per household on personal care products and services | $715 | $826 | $1,005 |
| Median household income | $39,172 | $60,756 | $80,734 |
| Groundwork market score | 17 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 193 chain locations
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in the Ruston area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Ruston area
- Population, 2025 estimate
- 48,360+0.1% since 2020
- Households
- 18,487
- Median age
- 32.7
- Homes lived in by their owners
- 54%
- Vehicles per household
- 1.8
- Land area
- 472 sq. mi.
- People per square mile
- 102
- Median household income
- $39,172+10.5% vs. 2015–2019, before inflation
- Average household income
- $66,113
- Median home value
- $210,100
- Jobs located here
- 18,570
- Daytime population
- 48,307Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Ruston area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of the Ruston area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Louisiana
Every Louisiana market ranked →The highest-scoring small-town markets in Louisiana for spas and skin care studios, numbered among those based in Louisiana (a market based in another state is listed without a number), with the Ruston area marked.
Top small-town markets in Louisiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1DeRidder, LA | 63 | 6 | 4.4 | $1.9M | +0.2% | #112 of 504 |
| 2Opelousas, LA | 45 | 13 | 4.0 | $1.7M | −1.9% | #309 of 504 |
| 3New Iberia, LA | 41 | 14 | 5.2 | $1.5M | −4.6% | #354 of 504 |
| Natchez, MS-LA | 41 | 10 | 4.8 | $1.4M | −0.9% | #355 of 504 |
| 4Natchitoches, LA | 32 | 9 | 6.2 | $1.2M | −3.5% | #428 of 504 |
| 5Bogalusa, LA | 28 | 12 | 6.8 | $1M | −0.9% | #461 of 504 |
| 6Ruston, LA | 17 | 19 | 10.3 | $696K | +0.1% | #493 of 504 |
| 7Morgan City, LA | 16 | 16 | 8.7 | $864K | −5.3% | #494 of 504 |
| 8Minden, LA | 15 | 11 | 7.7 | $894K | −5.2% | #496 of 504 |
Other business types in the Ruston area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas23
- Hair salons27
- Barbershops15
- Nail salons27
- Spas and skin care17
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in the Ruston, LA area?
As of September 2026, map listings count 19 spas and skin care studios in the Ruston area. 3 of them (16%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in the Ruston area: counts under 3 are left out.
How much do households in the Ruston, LA area spend on personal care products and services?
About $13.2M a year, or $715 per household. That is 29% below the U.S. average (an index of 71, where 100 is the U.S. average). Spread across the 19 spas and skin care studios on map listings, it comes to $696K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 18,487 households in the Ruston area and national spending patterns by income.
How does the Ruston, LA area compare with the U.S. for spas and skin care studios?
The Ruston area has 10.3 spas and skin care studios per 10,000 households, 10% below the U.S. rate of 11.5. Spending per studio is $696K, 21% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, the Ruston area would have about 15, against 19 on map listings.
How fast is the Ruston, LA area growing?
Population estimates put the Ruston area at 48,360 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 18,487 households. The median household income in the Ruston area is $39,172 a year, 51% below the U.S. median of $80,734. That rose 10.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Ruston area scores 17 for spas and skin care studios (low), #493 of 504 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Ruston area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in the Ruston area
Screening a site or an acquisition in the Ruston area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Ruston area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.