Health care · Small-town market · Louisiana
Primary care and pediatric clinics in the Ruston, LA area
How the Ruston, LA area compares with other small-town markets and the U.S. for primary care and pediatric clinics: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 25 out of 100: Lower middle
Ranked #404 of 458 scored small-town markets
#5 of 8 scored small-town markets based in Louisiana
- Listings
- 14
- 1 chain location (7%)
- Official establishments
- 26
- −7.1% since 2019
- Household spending a year
- $17M
- On medical and dental services · $920 a household
- Spending per listing
- $1.2M
- 32% below the U.S.
- Listings per 10k households
- 7.6
- 6% above the U.S.
- Population, 2025
- 48,360
- +0.1% since 2020
See the primary care and pediatric clinics around any address in the Ruston area
The site report maps the primary care and pediatric clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Ruston area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For primary care and pediatric clinics, the Ruston area has a Groundwork market score of 25 (lower middle): #404 of 458 scored small-town markets and #5 of 8 scored small-town markets based in Louisiana. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 14 primary care and pediatric clinics in the Ruston area. One of them (7%) is a chain location, against 9% across the U.S. That comes to 7.6 for every 10,000 households, 6% above the U.S. rate of 7.2.
Households in the Ruston area spend about $17M a year on medical and dental services, or $920 per household, 29% below the U.S. average. That is about $1.2M of household spending for each clinic on map listings, 32% below the U.S. figure of $1.8M. That spending covers all medical and dental services, which primary care and pediatric clinics share with other businesses in the trade.
Official counts show 26 businesses with payroll classed as offices of physicians in the Ruston area in 2023, down 7.1% from 2019. That is one for every 711 households, against one for every 593 across the U.S. Population estimates show the Ruston area grew 0.1% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Ruston area compares
The same measures for Louisiana and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the primary care and pediatric clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Ruston area | Louisiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.6 | 8.9 | 7.2 |
| Spending per listing | $1.2M | $1.2M | $1.8M |
| Households per official establishment | 711 | 572 | 593 |
| Official establishment growth, 2019–2023 | −7.1% | −12.1% | −2.2% |
| Population growth, 2020–2025 | +0.1% | −0.7% | +3.1% |
| Spending per household on medical and dental services | $920 | $1,036 | $1,288 |
| Median household income | $39,172 | $60,756 | $80,734 |
| Groundwork market score | 25 | 8 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 26−7.1% over the period
- Employees, 2023
- 231
- Annual payroll, 2023
- $13.8M
- One-person businesses, 2023
- 45Businesses with no payroll
- Map listings, September 2026
- 141 chain location
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of physicians in the Ruston area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Ruston area
- Population, 2025 estimate
- 48,360+0.1% since 2020
- Households
- 18,487
- Median age
- 32.7
- Homes lived in by their owners
- 54%
- Vehicles per household
- 1.8
- Land area
- 472 sq. mi.
- People per square mile
- 102
- Median household income
- $39,172+10.5% vs. 2015–2019, before inflation
- Average household income
- $66,113
- Median home value
- $210,100
- Jobs located here
- 18,570
- Daytime population
- 48,307Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Ruston area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the primary care and pediatric clinics on map listings by name and distance.
Or open the report at the center of the Ruston area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPrimary care and pediatrics across Louisiana
Every Louisiana market ranked →The highest-scoring small-town markets in Louisiana for primary care and pediatric clinics, numbered among those based in Louisiana (a market based in another state is listed without a number), with the Ruston area marked.
Top small-town markets in Louisiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Natchitoches, LA | 32 | 8 | 5.5 | $1.7M | −3.5% | #361 of 458 |
| 2DeRidder, LA | 31 | 20 | 14.5 | $723K | +0.2% | #370 of 458 |
| 3Morgan City, LA | 29 | 11 | 6.0 | $1.6M | −5.3% | #381 of 458 |
| 4Bogalusa, LA | 28 | 23 | 13.0 | $704K | −0.9% | #394 of 458 |
| 5Ruston, LA | 25 | 14 | 7.6 | $1.2M | +0.1% | #404 of 458 |
| 6New Iberia, LA | 16 | 21 | 7.8 | $1.2M | −4.6% | #440 of 458 |
| Natchez, MS-LA | 16 | 22 | 10.6 | $846K | −0.9% | #442 of 458 |
| 7Minden, LA | 15 | 12 | 8.4 | $1.1M | −5.2% | #444 of 458 |
| 8Opelousas, LA | 8 | 37 | 11.5 | $778K | −1.9% | #453 of 458 |
Other business types in the Ruston area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics20
- Dentists and orthodontists25
- Primary care and pediatrics25
- Urgent care and walk-in clinics
- Chiropractors62
- Physical therapy12
- Optometrists and eye care39
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many primary care and pediatric clinics are in the Ruston, LA area?
The Ruston area has 14 primary care and pediatric clinics on map listings as of September 2026. One of them (7%) is a chain location. The listings count primary care, family medicine and pediatric clinics. Official counts show 26 businesses with payroll classed as offices of physicians in 2023, down 7.1% from 2019. Official counts list 45 one-person businesses without payroll.
How much do households in the Ruston, LA area spend on medical and dental services?
About $17M a year, or $920 per household. That is 29% below the U.S. average (an index of 71, where 100 is the U.S. average). Spread across the 14 primary care and pediatric clinics on map listings, it comes to $1.2M per clinic. The spending figure covers all medical and dental services, not only primary care and pediatric clinics. It is estimated from the incomes of the 18,487 households in the Ruston area and national spending patterns by income.
How does the Ruston, LA area compare with the U.S. for primary care and pediatric clinics?
The Ruston area has 7.6 primary care and pediatric clinics per 10,000 households, 6% above the U.S. rate of 7.2. Spending per clinic is $1.2M, 32% below the U.S. figure of $1.8M. At the national ratio of primary care and pediatric clinics to household spending, the Ruston area would have about 10, against 14 on map listings. There is one business with payroll in the industry for every 711 households, against one for every 593 across the U.S. The official count fell 7.1% from 2019 to 2023, against −2.2% for the U.S.
How fast is the Ruston, LA area growing?
Population estimates put the Ruston area at 48,360 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 18,487 households. The median household income in the Ruston area is $39,172 a year, 51% below the U.S. median of $80,734. That rose 10.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Ruston area scores 25 for primary care and pediatric clinics (lower middle), #404 of 458 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Ruston area. It maps the primary care and pediatric clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for primary care and pediatric clinics · All 56 business types in the Ruston area
Screening a site or an acquisition in the Ruston area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Ruston area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.