Groundwork

Food and drink · Small-town market · Louisiana

Bakeries and dessert shops in the Ruston, LA area

How the Ruston, LA area compares with other small-town markets and the U.S. for bakeries and dessert shops: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 23 out of 100: Low

Ranked #486 of 507 scored small-town markets
#8 of 8 scored small-town markets based in Louisiana

Listings
16
6 chain locations (38%)
Official establishments
15
All snack bars and retail bakeries
Household spending a year
$55.6M
On food away from home · $3,005 a household
Spending per listing
$3.5M
16% below the U.S.
Listings per 10k households
8.7
11% below the U.S.
Population, 2025
48,360
+0.1% since 2020

See the bakeries and dessert shops around any address in the Ruston area

The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Ruston area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for bakeries and dessert shops in the Ruston area is 23 (low), #486 of 507 scored small-town markets and #8 of 8 scored small-town markets based in Louisiana. That puts it in the bottom quarter of small-town markets.

Households in the Ruston area spend about $55.6M a year on food away from home, or $3,005 per household, 26% below the U.S. average. That is about $3.5M of household spending for each shop on map listings, 16% below the U.S. figure of $4.1M. The spending figure covers all food away from home, not only bakeries and dessert shops.

There are 16 bakeries and dessert shops on map listings in the Ruston area as of September 2026. Chain locations make up 38% of them, against 35% across the U.S. That is 8.7 per 10,000 households, 11% below the U.S. rate of 9.8.

The official count of businesses with payroll classed as snack bars and retail bakeries in the Ruston area was 15 in 2023. That is one for every 1,232 households, against one for every 1,369 across the U.S. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Since fiscal 2022, 1 SBA-backed loan worth $113K has gone to businesses classed as snack bars and retail bakeries in the Ruston area. Between 2020 and 2025, the population of the Ruston area grew 0.1%, slower than the U.S. (+3.1%).

How the Ruston area compares

The same measures for Louisiana and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Bakeries and dessert shops in Ruston, LA area compared with Louisiana and the U.S.
MeasureRuston areaLouisianaU.S.
Listings per 10k households8.710.09.8
Spending per listing$3.5M$3.5M$4.1M
Households per official establishment (all snack bars and retail bakeries)1,2321,6351,369
Official establishment growth, 2019–2023n/a+25.7%+24.6%
Population growth, 2020–2025+0.1%−0.7%+3.1%
Spending per household on food away from home$3,005$3,469$4,070
Median household income$39,172$60,756$80,734
Groundwork market score2322

Official counts and lending

Businesses

Official establishments, 2019 to 2023
15All snack bars and retail bakeries
Employees, 2023
175
Annual payroll, 2023
$2.4M
One-person businesses, 2023
6All snack bars and retail bakeries with no payroll
Map listings, September 2026
166 chain locations
Listings at the U.S. rate for this spending
13The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$113K

SBA-backed loans to businesses classed as snack bars and retail bakeries in the Ruston area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.

Population and households in the Ruston area

Population, 2025 estimate
48,360+0.1% since 2020
Households
18,487
Median age
32.7
Homes lived in by their owners
54%
Vehicles per household
1.8
Land area
472 sq. mi.
People per square mile
102
Median household income
$39,172+10.5% vs. 2015–2019, before inflation
Average household income
$66,113
Median home value
$210,100
Jobs located here
18,570
Daytime population
48,307Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Ruston area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.

Or open the report at the center of the Ruston area. Signed out, you see a blurred preview; on an account, each report is one action.

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Bakeries and dessert shops across Louisiana

Every Louisiana market ranked →

The highest-scoring small-town markets in Louisiana for bakeries and dessert shops, numbered among those based in Louisiana (a market based in another state is listed without a number), with the Ruston area marked.

Top small-town markets in Louisiana

Small-town markets in Louisiana ranked for bakeries and dessert shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1DeRidder, LA6585.8$6.1M+0.2%#95 of 507
2Minden, LA4596.3$4.5M−5.2%#300 of 507
3Opelousas, LA44216.5$4.5M−1.9%#311 of 507
4Bogalusa, LA42147.9$3.7M−0.9%#333 of 507
5New Iberia, LA36207.5$4.3M−4.6%#399 of 507
6Morgan City, LA36179.2$3.4M−5.3%#401 of 507
7Natchitoches, LA35139.0$3.4M−3.5%#409 of 507
Natchez, MS-LA34167.7$3.8M−0.9%#416 of 507
8Ruston, LA23168.7$3.5M+0.1%#486 of 507

Other business types in the Ruston area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many bakeries and dessert shops are in the Ruston, LA area?

As of September 2026, map listings count 16 bakeries and dessert shops in the Ruston area. 6 of them (38%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 15 businesses with payroll classed as snack bars and retail bakeries in 2023. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Official counts list 6 one-person businesses without payroll.

How much do households in the Ruston, LA area spend on food away from home?

About $55.6M a year, or $3,005 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 16 bakeries and dessert shops on map listings, it comes to $3.5M per shop. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade. It is estimated from the incomes of the 18,487 households in the Ruston area and national spending patterns by income.

How does the Ruston, LA area compare with the U.S. for bakeries and dessert shops?

The Ruston area has 8.7 bakeries and dessert shops per 10,000 households, 11% below the U.S. rate of 9.8. Spending per shop is $3.5M, 16% below the U.S. figure of $4.1M. At the U.S. ratio of bakeries and dessert shops to household spending, the Ruston area would have about 13, against 16 on map listings. There is one business with payroll in the industry for every 1,232 households, against one for every 1,369 across the U.S.

How fast is the Ruston, LA area growing?

Population estimates put the Ruston area at 48,360 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 18,487 households. The median household income in the Ruston area is $39,172 a year, 51% below the U.S. median of $80,734. That rose 10.5% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Ruston area scores 23 for bakeries and dessert shops (low), #486 of 507 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Ruston area. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for bakeries and dessert shops · All 56 business types in the Ruston area

Screening a site or an acquisition in the Ruston area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Ruston area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.