Beauty and personal care · County · Wisconsin
Salons, barbers and spas in Oneida County, WI
Competitor counts, household spending and official business counts for salons, barbers and spas in Oneida County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 34 out of 100: Lower middle
Ranked #2,005 of 2,385 scored counties
#64 of 67 scored counties in Wisconsin
- Listings
- 93
- 17 chain locations (18%)
- Official establishments
- 18
- Businesses with payroll, 2023
- Household spending a year
- $16.5M
- On personal care products and services · $944 a household
- Spending per listing
- $178K
- 16% below the U.S.
- Listings per 10k households
- 53.2
- 13% above the U.S.
- Population, 2025
- 38,131
- +0.7% since 2020
See the salons, barbers and spas around any address in Oneida County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Oneida County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Oneida County scores 34 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #2,005 of 2,385 scored counties and #64 of 67 scored counties in Wisconsin. That puts it in the bottom quarter of counties.
Household spending on personal care products and services in Oneida County comes to about $16.5M a year: $944 per household, 6% below the U.S. average. That is about $178K of household spending for each business on map listings, 16% below the U.S. figure of $213K.
Oneida County has 93 salons, barbers and spas on map listings as of September 2026. Of those, 17 are chain locations, or 18%, against 15% across the U.S. That comes to 53.2 for every 10,000 households, 13% above the U.S. rate of 47.2.
Official counts show 18 businesses with payroll classed as personal care services in Oneida County in 2023. That is one for every 972 households, against one for every 804 across the U.S. Population estimates put the population change in Oneida County from 2020 to 2025 at +0.7%, slower than the U.S. (+3.1%).
How Oneida County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Oneida County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 53.2 | 43.7 | 47.2 |
| Spending per listing | $178K | $230K | $213K |
| Households per official establishment | 972 | 924 | 804 |
| Official establishment growth, 2019–2023 | n/a | +3.0% | +14.1% |
| Population growth, 2020–2025 | +0.7% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $944 | $1,007 | $1,005 |
| Median household income | $69,371 | $77,485 | $80,734 |
| Groundwork market score | 34 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18 → 18
- Employees, 2023
- 55
- Annual payroll, 2023
- $1.8M
- One-person businesses, 2023
- 110Businesses with no payroll
- Map listings, September 2026
- 9317 chain locations
- Listings at the U.S. rate for this spending
- 78The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Oneida County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Oneida County
- Population, 2025 estimate
- 38,131+0.7% since 2020
- Households
- 17,493
- Median age
- 51.4
- Homes lived in by their owners
- 82%
- Vehicles per household
- 1.9
- Land area
- 1,114 sq. mi.
- People per square mile
- 34
- Median household income
- $69,371+22.0% vs. 2015–2019, before inflation
- Average household income
- $91,420
- Median home value
- $238,400
- Jobs located here
- 15,222
- Daytime population
- 35,656Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Oneida County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Oneida County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for salons, barbers and spas, numbered among those based in Wisconsin, with Oneida County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Oconto County, WI | 86 | 24 | 14.3 | $686K | +2.9% | #25 of 2,385 |
| 2Adams County, WI | 79 | 12 | 12.6 | $693K | +5.2% | #74 of 2,385 |
| 3Bayfield County, WI | 79 | 16 | 21.5 | $440K | +3.4% | #84 of 2,385 |
| 4Washburn County, WI | 77 | 16 | 21.1 | $434K | +2.8% | #117 of 2,385 |
| 5Sawyer County, WI | 77 | 21 | 23.8 | $374K | +4.0% | #124 of 2,385 |
| 6Calumet County, WI | 76 | 49 | 22.9 | $464K | +2.9% | #130 of 2,385 |
| 7Kewaunee County, WI | 76 | 19 | 22.7 | $442K | +1.0% | #133 of 2,385 |
| 8Burnett County, WI | 76 | 15 | 20.9 | $435K | +3.9% | #134 of 2,385 |
| 9Vernon County, WI | 76 | 33 | 26.6 | $359K | +2.4% | #146 of 2,385 |
| 10Trempealeau County, WI | 75 | 36 | 28.7 | $340K | +1.1% | #172 of 2,385 |
| 64Oneida County, WI | 34 | 93 | 53.2 | $178K | +0.7% | #2,005 of 2,385 |
Other business types in Oneida County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas34
- Hair salons36
- Barbershops56
- Nail salons34
- Spas and skin care33
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Oneida County, WI?
Map listings as of September 2026 show 93 salons, barbers and spas in Oneida County. 17 of them (18%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 18 businesses with payroll classed as personal care services in 2023. Another 110 one-person businesses have no payroll, by official counts.
How much do households in Oneida County, WI spend on personal care products and services?
About $16.5M a year, or $944 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 93 salons, barbers and spas on map listings, it comes to $178K per business. It is estimated from the incomes of the 17,493 households in Oneida County and national spending patterns by income.
How does Oneida County, WI compare with the U.S. for salons, barbers and spas?
Oneida County has 53.2 salons, barbers and spas per 10,000 households, 13% above the U.S. rate of 47.2. Spending per business is $178K, 16% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Oneida County would have about 78, against 93 on map listings. There is one business with payroll in the industry for every 972 households, against one for every 804 across the U.S.
How fast is Oneida County, WI growing?
Population estimates put Oneida County at 38,131 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 17,493 households. The median household income in Oneida County is $69,371 a year, 14% below the U.S. median of $80,734. That rose 22.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oneida County scores 34 for salons, barbers and spas (lower middle), #2,005 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oneida County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Oneida County
Screening a site or an acquisition in Oneida County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Oneida County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.