Beauty and personal care · County · Wisconsin
Spas and skin care studios in Oneida County, WI
Competitor counts, household spending and official business counts for spas and skin care studios in Oneida County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 33 out of 100: Lower middle
Ranked #1,461 of 1,769 scored counties
#50 of 51 scored counties in Wisconsin
- Listings
- 20
- 0 chain locations (0%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $16.5M
- On personal care products and services · $944 a household
- Spending per listing
- $826K
- 6% below the U.S.
- Listings per 10k households
- 11.4
- In line with the U.S.
- Population, 2025
- 38,131
- +0.7% since 2020
See the spas and skin care studios around any address in Oneida County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Oneida County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For spas and skin care studios, Oneida County has a Groundwork market score of 33 (lower middle): #1,461 of 1,769 scored counties and #50 of 51 scored counties in Wisconsin. That puts it in the bottom quarter of counties.
At $944 per household (6% below the U.S. average), households in Oneida County spend about $16.5M a year on personal care products and services. That works out to $826K per studio, 6% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
There are 20 spas and skin care studios on map listings in Oneida County as of September 2026. None of them are chain locations, against 10% across the U.S. That is 11.4 per 10,000 households, in line with the U.S. rate of 11.5.
The official count of businesses with payroll classed as other personal care services in Oneida County was 6 in 2023. That is one for every 2,916 households, against one for every 4,055 across the U.S. Population estimates put the population change in Oneida County from 2020 to 2025 at +0.7%, slower than the U.S. (+3.1%).
How Oneida County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Oneida County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.4 | 9.7 | 11.5 |
| Spending per listing | $826K | $1M | $876K |
| Households per official establishment | 2,916 | 5,378 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +18.5% | +29.8% |
| Population growth, 2020–2025 | +0.7% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $944 | $1,007 | $1,005 |
| Median household income | $69,371 | $77,485 | $80,734 |
| Groundwork market score | 33 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 6
- Employees, 2023
- 7
- Annual payroll, 2023
- $112K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 200 chain locations
- Listings at the U.S. rate for this spending
- 19The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Oneida County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Oneida County
- Population, 2025 estimate
- 38,131+0.7% since 2020
- Households
- 17,493
- Median age
- 51.4
- Homes lived in by their owners
- 82%
- Vehicles per household
- 1.9
- Land area
- 1,114 sq. mi.
- People per square mile
- 34
- Median household income
- $69,371+22.0% vs. 2015–2019, before inflation
- Average household income
- $91,420
- Median home value
- $238,400
- Jobs located here
- 15,222
- Daytime population
- 35,656Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Oneida County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Oneida County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for spas and skin care studios, numbered among those based in Wisconsin, with Oneida County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Calumet County, WI | 86 | 6 | 2.8 | $3.8M | +2.9% | #20 of 1,769 |
| 2Pierce County, WI | 78 | 11 | 6.9 | $1.6M | +3.1% | #90 of 1,769 |
| 3Trempealeau County, WI | 75 | 5 | 4.0 | $2.4M | +1.1% | #114 of 1,769 |
| 4Green County, WI | 74 | 8 | 5.1 | $2M | +0.5% | #135 of 1,769 |
| 5Vernon County, WI | 72 | 7 | 5.6 | $1.7M | +2.4% | #170 of 1,769 |
| 6Fond du Lac County, WI | 72 | 27 | 6.2 | $1.6M | +0.5% | #173 of 1,769 |
| 7Washington County, WI | 72 | 51 | 8.9 | $1.2M | +1.8% | #183 of 1,769 |
| 8Dodge County, WI | 70 | 16 | 4.5 | $2.2M | −0.3% | #203 of 1,769 |
| 9Adams County, WI | 70 | 5 | 5.3 | $1.7M | +5.2% | #216 of 1,769 |
| 10Waushara County, WI | 69 | 6 | 5.7 | $1.6M | +2.8% | #242 of 1,769 |
| 50Oneida County, WI | 33 | 20 | 11.4 | $826K | +0.7% | #1,461 of 1,769 |
Other business types in Oneida County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas34
- Hair salons36
- Barbershops56
- Nail salons34
- Spas and skin care33
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Oneida County, WI?
As of September 2026, map listings count 20 spas and skin care studios in Oneida County. None of them are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 6 businesses with payroll classed as other personal care services in 2023.
How much do households in Oneida County, WI spend on personal care products and services?
About $16.5M a year, or $944 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 20 spas and skin care studios on map listings, it comes to $826K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 17,493 households in Oneida County and national spending patterns by income.
How does Oneida County, WI compare with the U.S. for spas and skin care studios?
Oneida County has 11.4 spas and skin care studios per 10,000 households, in line with the U.S. rate of 11.5. Spending per studio is $826K, 6% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Oneida County would have about 19, against 20 on map listings. There is one business with payroll in the industry for every 2,916 households, against one for every 4,055 across the U.S.
How fast is Oneida County, WI growing?
Population estimates put Oneida County at 38,131 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 17,493 households. The median household income in Oneida County is $69,371 a year, 14% below the U.S. median of $80,734. That rose 22.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oneida County scores 33 for spas and skin care studios (lower middle), #1,461 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oneida County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Oneida County
Screening a site or an acquisition in Oneida County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Oneida County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.