Groundwork

Groceries and convenience · County · West Virginia

Grocery and convenience stores in Clay County, WV

Competitor counts, household spending and official business counts for grocery and convenience stores in Clay County, WV, set against other counties and the U.S.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
4
3 chain locations (75%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$15.2M
On groceries · $5,106 a household
Spending per listing
$3.8M
12% above the U.S.
Listings per 10k households
13.5
28% below the U.S.
Population, 2025
7,538
−5.9% since 2020

See the grocery and convenience stores around any address in Clay County

The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Clay County spend about $15.2M a year on groceries, or $5,106 per household, 19% below the U.S. average. That is about $3.8M of household spending for each store on map listings, 12% above the U.S. figure of $3.4M.

There are 4 grocery and convenience stores on map listings in Clay County as of September 2026. That is 13.5 per 10,000 households, 28% below the U.S. rate of 18.7.

Official counts don’t publish a figure for grocery and convenience stores in Clay County, since they leave out counts under 3.

Between 2020 and 2025, the population of Clay County declined 5.9%, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Clay County compares

The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Grocery and convenience stores in Clay County, WV compared with West Virginia and the U.S.
MeasureClay CountyWest VirginiaU.S.
Listings per 10k households13.520.818.7
Spending per listing$3.8M$2.7M$3.4M
Households per official establishmentn/a1,8881,293
Official establishment growth, 2019–2023n/a−3.7%+7.2%
Population growth, 2020–2025−5.9%−1.4%+3.1%
Spending per household on groceries$5,106$5,613$6,319
Median household income$42,318$59,608$80,734
Groundwork market scoreNot scored24

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
0Businesses with no payroll
Map listings, September 2026
43 chain locations
Listings at the U.S. rate for this spending
5The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as grocery and convenience stores in Clay County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Clay County

Population, 2025 estimate
7,538−5.9% since 2020
Households
2,972
Median age
43.3
Homes lived in by their owners
76%
Vehicles per household
1.8
Land area
342 sq. mi.
People per square mile
23
Median household income
$42,318
Average household income
$58,668
Median home value
$109,100
Jobs located here
1,537
Daytime population
6,801Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Clay County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.

Or open the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.

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Grocery and convenience stores across West Virginia

Every West Virginia market ranked →

The highest-scoring counties in West Virginia for grocery and convenience stores, numbered among those based in West Virginia, with Clay County marked.

Top counties in West Virginia

Counties in West Virginia ranked for grocery and convenience stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Berkeley County, WV808216.1$3.8M+13.7%#185 of 2,402
2Monongalia County, WV727617.0$3.5M+2.0%#393 of 2,402
3Jefferson County, WV714720.6$3.2M+9.2%#422 of 2,402
4Morgan County, WV701216.3$3.6M+5.5%#441 of 2,402
5Putnam County, WV684218.1$3.4M−1.0%#503 of 2,402
6Mason County, WV581413.7$3.9M−2.7%#856 of 2,402
7Barbour County, WV54914.6$3.6M−0.3%#1,011 of 2,402
8Hampshire County, WV541922.0$2.6M+4.4%#1,042 of 2,402
9Wood County, WV536919.3$2.9M−2.1%#1,074 of 2,402
10Cabell County, WV526416.3$3.4M−3.2%#1,107 of 2,402
Clay County, WVNot scored413.5$3.8M−5.9%

Other business types in Clay County

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many grocery and convenience stores are in Clay County, WV?

As of September 2026, map listings count 4 grocery and convenience stores in Clay County. The listings count grocery, convenience and specialty food stores. No official count is published for grocery and convenience stores in Clay County: counts under 3 are left out.

How much do households in Clay County, WV spend on groceries?

About $15.2M a year, or $5,106 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 4 grocery and convenience stores on map listings, it comes to $3.8M per store. It is estimated from the incomes of the 2,972 households in Clay County and national spending patterns by income.

How does Clay County, WV compare with the U.S. for grocery and convenience stores?

Clay County has 13.5 grocery and convenience stores per 10,000 households, 28% below the U.S. rate of 18.7. Spending per store is $3.8M, 12% above the U.S. figure of $3.4M. At the U.S. ratio of grocery and convenience stores to household spending, Clay County would have about 5, against 4 on map listings.

How fast is Clay County, WV growing?

Population estimates put Clay County at 7,538 people in 2025, down 5.9% since 2020, against +3.1% for the U.S. It has 2,972 households. The median household income in Clay County is $42,318 a year, 48% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Clay County. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for grocery and convenience stores · All 56 business types in Clay County

Screening a site or an acquisition in Clay County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.