Groundwork

Fitness and classes · County · Virginia

Gyms in Lunenburg County, VA

The gyms in Lunenburg County, VA, the household spending behind them and how the market ranks against other counties.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 2.

Listings
2
1 chain location (50%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$2.5M
On memberships, classes and admissions · $516 a household
Spending per listing
$1.2M
Too few listings to compare
Listings per 10k households
4.2
Too few listings to compare
Population, 2025
12,058
+0.9% since 2020

See the gyms around any address in Lunenburg County

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Lunenburg County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 2 gyms in Lunenburg County. That is 4.2 per 10,000 households.

At $516 per household (48% below the U.S. average), households in Lunenburg County spend about $2.5M a year on memberships, classes and admissions. Spread across 2 gyms, that is $1.2M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.

There is no official count of businesses with payroll classed as fitness and recreational sports centers in Lunenburg County: counts under 3 aren’t published.

Population estimates put the population change in Lunenburg County from 2020 to 2025 at +0.9%, slower than the U.S. (+3.1%). With 2 gyms on map listings, Lunenburg County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Lunenburg County compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in Lunenburg County, VA compared with Virginia and the U.S.
MeasureLunenburg CountyVirginiaU.S.
Listings per 10k households4.26.97.6
Spending per listing$1.2M$1.4M$1.3M
Households per official establishment (all fitness and recreational sports centers)n/a2,7593,109
Official establishment growth, 2019–2023n/a+9.6%+5.8%
Population growth, 2020–2025+0.9%+2.8%+3.1%
Spending per household on memberships, classes and admissions$516$960$983
Median household income$54,842$93,170$80,734
Groundwork market scoreNot scored54

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/aAll fitness and recreational sports centers
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
21 chain location
Listings at the U.S. rate for this spending
2The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness and recreational sports centers in Lunenburg County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in Lunenburg County

Population, 2025 estimate
12,058+0.9% since 2020
Households
4,771
Median age
44.0
Homes lived in by their owners
71%
Vehicles per household
2.0
Land area
432 sq. mi.
People per square mile
28
Median household income
$54,842+23.8% vs. 2015–2019, before inflation
Average household income
$68,376
Median home value
$150,100
Jobs located here
2,252
Daytime population
9,245Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Lunenburg County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of Lunenburg County. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring counties in Virginia for gyms, numbered among those based in Virginia, with Lunenburg County marked.

Top counties in Virginia

Counties in Virginia ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Powhatan County, VA9054.4$2.3M+7.0%#11 of 1,792
2New Kent County, VA9066.5$1.6M+21.2%#16 of 1,792
3Spotsylvania County, VA89336.3$1.7M+10.5%#20 of 1,792
4Orange County, VA8653.4$2.6M+10.1%#29 of 1,792
5Isle of Wight County, VA8553.2$2.8M+6.7%#32 of 1,792
6Rockingham County, VA83123.7$2.1M+6.6%#44 of 1,792
7Stafford County, VA81275.2$2.5M+8.3%#54 of 1,792
8Frederick County, VA81164.5$2.1M+8.8%#56 of 1,792
9Louisa County, VA8053.2$2.5M+13.6%#63 of 1,792
10Suffolk city, VA80184.7$1.8M+10.4%#67 of 1,792
Lunenburg County, VANot scored24.2$1.2M+0.9%

Other business types in Lunenburg County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in Lunenburg County, VA?

There are 2 gyms on map listings in Lunenburg County as of September 2026. The listings count gyms and fitness centers. No official count is published for fitness and recreational sports centers in Lunenburg County: counts under 3 are left out.

How much do households in Lunenburg County, VA spend on memberships, classes and admissions?

About $2.5M a year, or $516 per household. That is 48% below the U.S. average (an index of 52, where 100 is the U.S. average). Spread across the 2 gyms on map listings, it comes to $1.2M per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 4,771 households in Lunenburg County and national spending patterns by income.

How does Lunenburg County, VA compare with the U.S. for gyms?

Lunenburg County has 2 gyms on map listings, too few for a steady comparison with the U.S. rate. The count on map listings matches the U.S. ratio of gyms to household spending.

How fast is Lunenburg County, VA growing?

Population estimates put Lunenburg County at 12,058 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 4,771 households. The median household income in Lunenburg County is $54,842 a year, 32% below the U.S. median of $80,734. That rose 23.8% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Lunenburg County has no market score for gyms: the score needs at least 5 on map listings, and it has 2.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Lunenburg County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in Lunenburg County

Screening a site or an acquisition in Lunenburg County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Lunenburg County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.