Beauty and personal care · County · Texas
Nail salons in Wharton County, TX
How Wharton County, TX compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 21 out of 100: Low
Ranked #1,232 of 1,328 scored counties
#102 of 110 scored counties in Texas
- Listings
- 15
- 6 chain locations (40%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $13.8M
- On personal care products and services · $865 a household
- Spending per listing
- $917K
- 45% below the U.S.
- Listings per 10k households
- 9.4
- 57% above the U.S.
- Population, 2025
- 42,060
- +1.2% since 2020
See the nail salons around any address in Wharton County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wharton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For nail salons, Wharton County has a Groundwork market score of 21 (low): #1,232 of 1,328 scored counties and #102 of 110 scored counties in Texas. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 15 nail salons in Wharton County. 6 of them (40%) are chain locations, against 27% across the U.S. That comes to 9.4 for every 10,000 households, 57% above the U.S. rate of 6.0.
Household spending on personal care products and services in Wharton County comes to about $13.8M a year: $865 per household, 14% below the U.S. average. That is about $917K of household spending for each salon on map listings, 45% below the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as nail salons in Wharton County: counts under 3 aren’t published. Population estimates put the population change in Wharton County from 2020 to 2025 at +1.2%, slower than the U.S. (+3.1%).
How Wharton County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wharton County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.4 | 7.2 | 6.0 |
| Spending per listing | $917K | $1.3M | $1.7M |
| Households per official establishment | n/a | 5,844 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +51.5% | +23.2% |
| Population growth, 2020–2025 | +1.2% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $865 | $937 | $1,005 |
| Median household income | $66,924 | $78,476 | $80,734 |
| Groundwork market score | 21 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 12Businesses with no payroll
- Map listings, September 2026
- 156 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Wharton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wharton County
- Population, 2025 estimate
- 42,060+1.2% since 2020
- Households
- 15,890
- Median age
- 37.8
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.0
- Land area
- 1,086 sq. mi.
- People per square mile
- 38
- Median household income
- $66,924+38.5% vs. 2015–2019, before inflation
- Average household income
- $95,050
- Median home value
- $189,900
- Jobs located here
- 15,145
- Daytime population
- 34,718Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wharton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Wharton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Texas
Every Texas market ranked →The highest-scoring counties in Texas for nail salons, numbered among those based in Texas, with Wharton County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waller County, TX | 87 | 5 | 2.7 | $3.6M | +21.9% | #10 of 1,328 |
| 2Medina County, TX | 76 | 6 | 3.4 | $2.7M | +11.4% | #73 of 1,328 |
| 3Guadalupe County, TX | 74 | 33 | 5.0 | $2M | +15.8% | #109 of 1,328 |
| 4Wise County, TX | 70 | 12 | 4.8 | $2.1M | +21.5% | #153 of 1,328 |
| 5Bastrop County, TX | 70 | 20 | 5.4 | $1.8M | +21.3% | #156 of 1,328 |
| 6Hays County, TX | 68 | 56 | 5.6 | $1.8M | +24.8% | #198 of 1,328 |
| 7Kaufman County, TX | 68 | 33 | 6.5 | $1.5M | +42.2% | #199 of 1,328 |
| 8Cherokee County, TX | 67 | 5 | 2.7 | $3M | +5.4% | #206 of 1,328 |
| 9Fannin County, TX | 67 | 5 | 3.9 | $2.3M | +9.2% | #214 of 1,328 |
| 10Parker County, TX | 67 | 33 | 5.8 | $1.8M | +23.5% | #223 of 1,328 |
| 102Wharton County, TX | 21 | 15 | 9.4 | $917K | +1.2% | #1,232 of 1,328 |
Other business types in Wharton County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas41
- Hair salons43
- Barbershops28
- Nail salons21
- Spas and skin care54
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Wharton County, TX?
Wharton County has 15 nail salons on map listings as of September 2026. 6 of them (40%) are chain locations. The listings count nail salons. No official count is published for nail salons in Wharton County: counts under 3 are left out. Official counts list 12 one-person businesses without payroll.
How much do households in Wharton County, TX spend on personal care products and services?
About $13.8M a year, or $865 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 15 nail salons on map listings, it comes to $917K per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 15,890 households in Wharton County and national spending patterns by income.
How does Wharton County, TX compare with the U.S. for nail salons?
Wharton County has 9.4 nail salons per 10,000 households, 57% above the U.S. rate of 6.0. Spending per salon is $917K, 45% below the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Wharton County would have about 8, against 15 on map listings.
How fast is Wharton County, TX growing?
Population estimates put Wharton County at 42,060 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 15,890 households. The median household income in Wharton County is $66,924 a year, 17% below the U.S. median of $80,734. That rose 38.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wharton County scores 21 for nail salons (low), #1,232 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wharton County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Wharton County
Screening a site or an acquisition in Wharton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wharton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.