Food and drink · Small-town market · Texas
Restaurants and cafes in the Vernon, TX area
Competitor counts, household spending and official business counts for restaurants and cafes in the Vernon, TX area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 13 out of 100: Low
Ranked #532 of 538 scored small-town markets
#39 of 41 scored small-town markets based in Texas
- Listings
- 53
- 21 chain locations (40%)
- Official establishments
- 25
- 0.0% since 2019
- Household spending a year
- $14.8M
- On food away from home · $3,097 a household
- Spending per listing
- $279K
- 25% below the U.S.
- Listings per 10k households
- 110.9
- In line with the U.S.
- Population, 2025
- 12,481
- −2.8% since 2020
See the restaurants and cafes around any address in the Vernon area
The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Vernon area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For restaurants and cafes, the Vernon area has a Groundwork market score of 13 (low): #532 of 538 scored small-town markets and #39 of 41 scored small-town markets based in Texas. That puts it in the bottom quarter of small-town markets.
Household spending on food away from home in the Vernon area comes to about $14.8M a year: $3,097 per household, 24% below the U.S. average. That works out to $279K per restaurant, 25% below the U.S. figure of $371K.
There are 53 restaurants and cafes on map listings in the Vernon area as of September 2026. Chain locations make up 40% of them, against 34% across the U.S. Per 10,000 households, that is 110.9, in line with the U.S. rate of 109.8.
In 2023, official counts showed 25 businesses with payroll in the Vernon area classed as restaurants and other eating places, unchanged from 2019. That is one for every 191 households, against one for every 209 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $295K have gone to businesses classed as restaurants and other eating places in the Vernon area. Between 2020 and 2025, the population of the Vernon area declined 2.8%, against +3.1% for the U.S.
How the Vernon area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Vernon area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 110.9 | 120.5 | 109.8 |
| Spending per listing | $279K | $329K | $371K |
| Households per official establishment | 191 | 207 | 209 |
| Official establishment growth, 2019–2023 | 0.0% | +12.4% | +6.0% |
| Population growth, 2020–2025 | −2.8% | +8.5% | +3.1% |
| Spending per household on food away from home | $3,097 | $3,970 | $4,070 |
| Median household income | $54,102 | $78,476 | $80,734 |
| Groundwork market score | 13 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 250.0% over the period
- Employees, 2023
- 470
- Annual payroll, 2023
- $7.6M
- One-person businesses, 2023
- 4Businesses with no payroll
- Map listings, September 2026
- 5321 chain locations
- Listings at the U.S. rate for this spending
- 40The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $295K
SBA-backed loans to businesses classed as restaurants and other eating places in the Vernon area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Vernon area
- Population, 2025 estimate
- 12,481−2.8% since 2020
- Households
- 4,778
- Median age
- 39.6
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.0
- Land area
- 971 sq. mi.
- People per square mile
- 13
- Median household income
- $54,102+19.4% vs. 2015–2019, before inflation
- Average household income
- $69,486
- Median home value
- $89,400
- Jobs located here
- 5,461
- Daytime population
- 11,849Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Vernon area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.
Or open the report at the center of the Vernon area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRestaurants and cafes across Texas
Every Texas market ranked →The highest-scoring small-town markets in Texas for restaurants and cafes, numbered among those based in Texas, with the Vernon area marked.
Top small-town markets in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bonham, TX | 85 | 117 | 91.6 | $404K | +9.2% | #14 of 538 |
| 2Granbury, TX | 72 | 255 | 99.9 | $408K | +13.6% | #70 of 538 |
| 3Andrews, TX | 68 | 65 | 95.0 | $403K | +1.6% | #95 of 538 |
| 4Jacksonville, TX | 66 | 172 | 94.6 | $359K | +5.4% | #115 of 538 |
| 5Corsicana, TX | 64 | 191 | 100.3 | $343K | +8.2% | #136 of 538 |
| 6Huntsville, TX | 54 | 250 | 96.1 | $321K | +9.5% | #230 of 538 |
| 7Gainesville, TX | 51 | 199 | 120.4 | $319K | +6.5% | #257 of 538 |
| 8Paris, TX | 49 | 254 | 101.6 | $329K | +2.6% | #271 of 538 |
| 9Sulphur Springs, TX | 49 | 158 | 112.8 | $317K | +6.1% | #272 of 538 |
| 10Athens, TX | 48 | 365 | 108.7 | $320K | +7.5% | #282 of 538 |
| 39Vernon, TX | 13 | 53 | 110.9 | $279K | −2.8% | #532 of 538 |
Other business types in the Vernon area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes13
- Sit-down restaurants13
- Fast food and sandwich shops25
- Pizza
- Coffee shops and cafes20
- Bakeries and dessert shops
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many restaurants and cafes are in the Vernon, TX area?
As of September 2026, map listings count 53 restaurants and cafes in the Vernon area. 21 of them (40%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 25 businesses with payroll classed as restaurants and other eating places in 2023, unchanged from 2019. Official counts also show 4 one-person businesses without payroll.
How much do households in the Vernon, TX area spend on food away from home?
About $14.8M a year, or $3,097 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 53 restaurants and cafes on map listings, it comes to $279K per restaurant. It is estimated from the incomes of the 4,778 households in the Vernon area and national spending patterns by income.
How does the Vernon, TX area compare with the U.S. for restaurants and cafes?
The Vernon area has 110.9 restaurants and cafes per 10,000 households, in line with the U.S. rate of 109.8. Spending per restaurant is $279K, 25% below the U.S. figure of $371K. At the U.S. ratio of restaurants and cafes to household spending, the Vernon area would have about 40, against 53 on map listings. There is one business with payroll in the industry for every 191 households, against one for every 209 across the U.S. The official count held level from 2019 to 2023, against +6.0% for the U.S.
How fast is the Vernon, TX area growing?
Population estimates put the Vernon area at 12,481 people in 2025, down 2.8% since 2020, against +3.1% for the U.S. It has 4,778 households. Median household income in the Vernon area is $54,102, 33% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Vernon area scores 13 for restaurants and cafes (low), #532 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Vernon area. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for restaurants and cafes · All 56 business types in the Vernon area
Screening a site or an acquisition in the Vernon area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Vernon area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.