Beauty and personal care · Metro area · Pennsylvania
Salons, barbers and spas in the State College, PA metro area
The salons, barbers and spas in the State College, PA metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #115 of 387 scored metro areas
#6 of 16 scored metro areas based in Pennsylvania
- Listings
- 171
- 17 chain locations (10%)
- Official establishments
- 76
- +7.0% since 2019
- Household spending a year
- $57.8M
- On personal care products and services · $980 a household
- Spending per listing
- $338K
- 59% above the U.S.
- Listings per 10k households
- 29.0
- 39% below the U.S.
- Population, 2025
- 157,393
- −0.4% since 2020
See the salons, barbers and spas around any address in the State College metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the State College metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 171 salons, barbers and spas in the State College metro area. 17 of them (10%) are chain locations, against 15% across the U.S. That is 29.0 per 10,000 households, 39% below the U.S. rate of 47.2.
Household spending on personal care products and services in the State College metro area comes to about $57.8M a year: $980 per household, 2% below the U.S. average. That works out to $338K per business, 59% above the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in the State College metro area was 76 in 2023, up 7.0% from 2019. That is one for every 776 households, against one for every 804 across the U.S. Another 157 one-person businesses have no payroll, by official counts. Since fiscal 2022, 2 SBA-backed loans worth $155K have gone to businesses classed as personal care services in the State College metro area.
Population estimates show the State College metro area declined 0.4% from 2020 to 2025, against +3.1% for the U.S. For salons, barbers and spas, the State College metro area has a Groundwork market score of 57 (upper middle): #115 of 387 scored metro areas and #6 of 16 scored metro areas based in Pennsylvania.
How the State College metro area compares
The same measures for Pennsylvania and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | State College metro area | Pennsylvania | U.S. |
|---|---|---|---|
| Listings per 10k households | 29.0 | 40.3 | 47.2 |
| Spending per listing | $338K | $249K | $213K |
| Households per official establishment | 776 | 643 | 804 |
| Official establishment growth, 2019–2023 | +7.0% | +7.3% | +14.1% |
| Population growth, 2020–2025 | −0.4% | +0.5% | +3.1% |
| Spending per household on personal care products and services | $980 | $1,004 | $1,005 |
| Median household income | $74,291 | $77,971 | $80,734 |
| Groundwork market score | 57 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 76+7.0% over the period
- Employees, 2023
- 360
- Annual payroll, 2023
- $13.8M
- One-person businesses, 2023
- 157Businesses with no payroll
- Map listings, September 2026
- 17117 chain locations
- Listings at the U.S. rate for this spending
- 272The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $155K
SBA-backed loans to businesses classed as personal care services in the State College metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the State College metro area
- Population, 2025 estimate
- 157,393−0.4% since 2020
- Households
- 59,013
- Median age
- 38.2
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.7
- Land area
- 1,107 sq. mi.
- People per square mile
- 143
- Median household income
- $74,291+23.0% vs. 2015–2019, before inflation
- Average household income
- $100,987
- Median home value
- $323,500
- Jobs located here
- 66,922
- Daytime population
- 170,905Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the State College metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the State College metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Pennsylvania
Every Pennsylvania market ranked →The highest-scoring metro areas in Pennsylvania for salons, barbers and spas, numbered among those based in Pennsylvania, with the State College metro area marked.
Top metro areas in Pennsylvania
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Gettysburg, PA | 79 | 115 | 28.2 | $360K | +3.6% | #6 of 387 |
| 2York-Hanover, PA | 65 | 673 | 37.1 | $275K | +3.6% | #46 of 387 |
| 3Chambersburg, PA | 61 | 213 | 33.5 | $291K | +3.0% | #71 of 387 |
| 4Lebanon, PA | 58 | 182 | 32.1 | $306K | +2.2% | #100 of 387 |
| 5Lancaster, PA | 58 | 841 | 39.5 | $264K | +1.9% | #105 of 387 |
| 6State College, PA | 57 | 171 | 29.0 | $338K | −0.4% | #115 of 387 |
| 7Reading, PA | 54 | 641 | 39.3 | $254K | +2.7% | #148 of 387 |
| 8Williamsport, PA | 52 | 147 | 31.4 | $283K | −1.3% | #165 of 387 |
| 9Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 52 | 10,668 | 43.2 | $250K | +1.4% | #169 of 387 |
| 10Allentown-Bethlehem-Easton, PA-NJ | 51 | 1,484 | 43.7 | $238K | +3.0% | #177 of 387 |
Other business types in the State College metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas57
- Hair salons53
- Barbershops58
- Nail salons71
- Spas and skin care56
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the State College, PA metro area?
The State College metro area has 171 salons, barbers and spas on map listings as of September 2026. 17 of them (10%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 76 businesses with payroll classed as personal care services in 2023, up 7.0% from 2019. Official counts list 157 one-person businesses without payroll.
How much do households in the State College, PA metro area spend on personal care products and services?
About $57.8M a year, or $980 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 171 salons, barbers and spas on map listings, it comes to $338K per business. It is estimated from the incomes of the 59,013 households in the State College metro area and national spending patterns by income.
How does the State College, PA metro area compare with the U.S. for salons, barbers and spas?
The State College metro area has 29.0 salons, barbers and spas per 10,000 households, 39% below the U.S. rate of 47.2. Spending per business is $338K, 59% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the State College metro area would have about 272, against 171 on map listings. There is one business with payroll in the industry for every 776 households, against one for every 804 across the U.S. The official count rose 7.0% from 2019 to 2023, against +14.1% for the U.S.
How fast is the State College, PA metro area growing?
Population estimates put the State College metro area at 157,393 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 59,013 households. Median household income in the State College metro area is $74,291, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The State College metro area scores 57 for salons, barbers and spas (upper middle), #115 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the State College metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the State College metro area
Screening a site or an acquisition in the State College metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the State College metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.