Groundwork

Fitness and classes · County · Ohio

Gyms and studios in Mercer County, OH

The gyms and studios in Mercer County, OH, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 47 out of 100: Lower middle

Ranked #1,234 of 2,088 scored counties
#65 of 83 scored counties in Ohio

Listings
27
6 chain locations (22%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$13.2M
On memberships, classes and admissions · $806 a household
Spending per listing
$490K
26% below the U.S.
Listings per 10k households
16.5
11% above the U.S.
Population, 2025
42,737
+0.5% since 2020

See the gyms and studios around any address in Mercer County

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Mercer County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 27 gyms and studios in Mercer County. 6 of them (22%) are chain locations, against 20% across the U.S. That comes to 16.5 for every 10,000 households, 11% above the U.S. rate of 14.9.

At $806 per household (18% below the U.S. average), households in Mercer County spend about $13.2M a year on memberships, classes and admissions. That is about $490K of household spending for each location on map listings, 26% below the U.S. figure of $662K.

The official count of businesses with payroll classed as fitness centers and recreation instruction in Mercer County was 4 in 2023. That is one for every 4,102 households, against one for every 1,641 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $257K have gone to businesses classed as fitness centers and recreation instruction in Mercer County.

Between 2020 and 2025, the population of Mercer County grew 0.5%, slower than the U.S. (+3.1%). Mercer County scores 47 (lower middle) on the Groundwork market score for gyms and studios, ranking #1,234 of 2,088 scored counties and #65 of 83 scored counties in Ohio.

How Mercer County compares

The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Mercer County, OH compared with Ohio and the U.S.
MeasureMercer CountyOhioU.S.
Listings per 10k households16.512.714.9
Spending per listing$490K$697K$662K
Households per official establishment4,1022,2151,641
Official establishment growth, 2019–2023n/a+8.7%+8.2%
Population growth, 2020–2025+0.5%+0.9%+3.1%
Spending per household on memberships, classes and admissions$806$884$983
Median household income$76,782$71,389$80,734
Groundwork market score4757

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4
Employees, 2023
31
Annual payroll, 2023
$412K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
276 chain locations
Listings at the U.S. rate for this spending
20The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$257K

SBA-backed loans to businesses classed as fitness centers and recreation instruction in Mercer County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Mercer County

Population, 2025 estimate
42,737+0.5% since 2020
Households
16,408
Median age
39.9
Homes lived in by their owners
80%
Vehicles per household
2.1
Land area
462 sq. mi.
People per square mile
92
Median household income
$76,782+22.0% vs. 2015–2019, before inflation
Average household income
$91,265
Median home value
$210,600
Jobs located here
19,998
Daytime population
40,314Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Mercer County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of Mercer County. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across Ohio

Every Ohio market ranked →

The highest-scoring counties in Ohio for gyms and studios, numbered among those based in Ohio, with Mercer County marked.

Top counties in Ohio

Counties in Ohio ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Madison County, OH84138.3$1.2M+7.1%#33 of 2,088
2Morrow County, OH82107.4$1.2M+3.7%#46 of 2,088
3Warren County, OH8011112.1$1.1M+5.7%#67 of 2,088
4Clermont County, OH78849.9$1M+3.9%#89 of 2,088
5Union County, OH783313.6$928K+16.5%#94 of 2,088
6Licking County, OH788312.1$836K+3.8%#96 of 2,088
7Fairfield County, OH777512.4$844K+6.5%#114 of 2,088
8Holmes County, OH76139.7$956K+1.7%#126 of 2,088
9Greene County, OH768111.9$895K+3.7%#128 of 2,088
10Brown County, OH74116.4$1.2M+1.6%#147 of 2,088
65Mercer County, OH472716.5$490K+0.5%#1,234 of 2,088

Other business types in Mercer County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in Mercer County, OH?

Mercer County has 27 gyms and studios on map listings as of September 2026. 6 of them (22%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 4 businesses with payroll classed as fitness centers and recreation instruction in 2023.

How much do households in Mercer County, OH spend on memberships, classes and admissions?

About $13.2M a year, or $806 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 27 gyms and studios on map listings, it comes to $490K per location. It is estimated from the incomes of the 16,408 households in Mercer County and national spending patterns by income.

How does Mercer County, OH compare with the U.S. for gyms and studios?

Mercer County has 16.5 gyms and studios per 10,000 households, 11% above the U.S. rate of 14.9. Spending per location is $490K, 26% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Mercer County would have about 20, against 27 on map listings. There is one business with payroll in the industry for every 4,102 households, against one for every 1,641 across the U.S.

How fast is Mercer County, OH growing?

Population estimates put Mercer County at 42,737 people in 2025, up 0.5% since 2020, slower than the U.S. (+3.1%). It has 16,408 households. Median household income in Mercer County is $76,782, 5% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.0%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Mercer County scores 47 for gyms and studios (lower middle), #1,234 of 2,088 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Mercer County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in Mercer County

Screening a site or an acquisition in Mercer County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Mercer County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.