Groundwork

Pets · County · Nebraska

Pet grooming and boarding businesses in Lincoln County, NE

How Lincoln County, NE compares with other counties and the U.S. for pet grooming and boarding businesses: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 17 out of 100: Low

Ranked #1,393 of 1,461 scored counties
#11 of 11 scored counties in Nebraska

Listings
10
1 chain location (10%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$11.3M
On pets · $759 a household
Spending per listing
$1.1M
56% below the U.S.
Listings per 10k households
6.7
86% above the U.S.
Population, 2025
33,303
−3.6% since 2020

See the pet grooming and boarding businesses around any address in Lincoln County

The site report maps the pet grooming and boarding businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for pet grooming and boarding businesses in Lincoln County is 17 (low), #1,393 of 1,461 scored counties and #11 of 11 scored counties in Nebraska. That puts it in the bottom quarter of counties.

As of September 2026, map listings count 10 pet grooming and boarding businesses in Lincoln County. One of them (10%) is a chain location, against 9% across the U.S. That is 6.7 per 10,000 households, 86% above the U.S. rate of 3.6.

At $759 per household (17% below the U.S. average), households in Lincoln County spend about $11.3M a year on pets. Spread across 10 pet grooming and boarding businesses, that is $1.1M per business, 56% below the U.S. figure of $2.5M. That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade.

The official count of businesses with payroll classed as pet care (except veterinary) in Lincoln County was 4 in 2023. That is one for every 3,723 households, against one for every 5,057 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $16K has gone to businesses classed as pet care (except veterinary) in Lincoln County. Between 2020 and 2025, the population of Lincoln County declined 3.6%, against +3.1% for the U.S.

How Lincoln County compares

The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet grooming and boarding businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet grooming and boarding in Lincoln County, NE compared with Nebraska and the U.S.
MeasureLincoln CountyNebraskaU.S.
Listings per 10k households6.73.53.6
Spending per listing$1.1M$2.4M$2.5M
Households per official establishment3,7235,3915,057
Official establishment growth, 2019–2023n/a+31.0%+25.2%
Population growth, 2020–2025−3.6%+2.8%+3.1%
Spending per household on pets$759$858$909
Median household income$65,148$76,475$80,734
Groundwork market score1755

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3 → 4
Employees, 2023
8
Annual payroll, 2023
$53K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
101 chain location
Listings at the U.S. rate for this spending
4The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$16K

SBA-backed loans to businesses classed as pet care (except veterinary) in Lincoln County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Lincoln County

Population, 2025 estimate
33,303−3.6% since 2020
Households
14,890
Median age
42.6
Homes lived in by their owners
66%
Vehicles per household
2.1
Land area
2,564 sq. mi.
People per square mile
13
Median household income
$65,148+9.0% vs. 2015–2019, before inflation
Average household income
$79,130
Median home value
$189,500
Jobs located here
14,473
Daytime population
33,764Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Lincoln County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet grooming and boarding businesses on map listings by name and distance.

Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet grooming and boarding across Nebraska

Every Nebraska market ranked →

The highest-scoring counties in Nebraska for pet grooming and boarding businesses, numbered among those based in Nebraska, with Lincoln County marked.

Top counties in Nebraska

Counties in Nebraska ranked for pet grooming and boarding businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sarpy County, NE74273.6$2.8M+9.0%#133 of 1,461
2Douglas County, NE73773.2$2.8M+3.6%#161 of 1,461
3Cass County, NE6754.6$2.1M+3.9%#310 of 1,461
4Hall County, NE5983.3$2.4M+1.4%#513 of 1,461
5Lancaster County, NE58473.5$2.4M+3.4%#529 of 1,461
6Buffalo County, NE5584.0$2.1M+1.9%#605 of 1,461
7Dodge County, NE5464.0$2M+2.6%#635 of 1,461
8Adams County, NE3964.6$1.7M−0.3%#987 of 1,461
9Otoe County, NE3669.4$915K+3.9%#1,073 of 1,461
10Scotts Bluff County, NE2185.3$1.4M−1.3%#1,347 of 1,461
11Lincoln County, NE17106.7$1.1M−3.6%#1,393 of 1,461

Other business types in Lincoln County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet grooming and boarding businesses are in Lincoln County, NE?

Lincoln County has 10 pet grooming and boarding businesses on map listings as of September 2026. One of them (10%) is a chain location. The listings count groomers, boarding, dog daycare and pet sitters. Official counts show 4 businesses with payroll classed as pet care (except veterinary) in 2023.

How much do households in Lincoln County, NE spend on pets?

About $11.3M a year, or $759 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 10 pet grooming and boarding businesses on map listings, it comes to $1.1M per business. The spending figure covers all pets, not only pet grooming and boarding businesses. It is estimated from the incomes of the 14,890 households in Lincoln County and national spending patterns by income.

How does Lincoln County, NE compare with the U.S. for pet grooming and boarding businesses?

Lincoln County has 6.7 pet grooming and boarding businesses per 10,000 households, 86% above the U.S. rate of 3.6. Spending per business is $1.1M, 56% below the U.S. figure of $2.5M. At the national ratio of pet grooming and boarding businesses to household spending, Lincoln County would have about 4, against 10 on map listings. There is one business with payroll in the industry for every 3,723 households, against one for every 5,057 across the U.S.

How fast is Lincoln County, NE growing?

Population estimates put Lincoln County at 33,303 people in 2025, down 3.6% since 2020, against +3.1% for the U.S. It has 14,890 households. The median household income in Lincoln County is $65,148 a year, 19% below the U.S. median of $80,734. That rose 9.0% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Lincoln County scores 17 for pet grooming and boarding businesses (low), #1,393 of 1,461 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Lincoln County. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet grooming and boarding businesses · All 56 business types in Lincoln County

Screening a site or an acquisition in Lincoln County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.