Auto · Small-town market · Michigan
Auto repair shops in the Alpena, MI area
How the Alpena, MI area compares with other small-town markets and the U.S. for auto repair shops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 18 out of 100: Low
Ranked #520 of 538 scored small-town markets
#18 of 18 scored small-town markets based in Michigan
- Listings
- 47
- 3 chain locations (6%)
- Official establishments
- 23
- 0.0% since 2019
- Household spending a year
- $12M
- On vehicle maintenance and repairs · $920 a household
- Spending per listing
- $255K
- 43% below the U.S.
- Listings per 10k households
- 36.1
- 68% above the U.S.
- Population, 2025
- 28,853
- −0.1% since 2020
See the auto repair shops around any address in the Alpena area
The site report maps the auto repair shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Alpena area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for auto repair shops in the Alpena area is 18 (low), #520 of 538 scored small-town markets and #18 of 18 scored small-town markets based in Michigan. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 47 auto repair shops in the Alpena area. Chain locations make up 6% of them, against 16% across the U.S. That is 36.1 per 10,000 households, 68% above the U.S. rate of 21.5.
Households in the Alpena area spend about $12M a year on vehicle maintenance and repairs, or $920 per household, 4% below the U.S. average. That is about $255K of household spending for each shop on map listings, 43% below the U.S. figure of $445K. That spending covers all vehicle maintenance and repairs, which auto repair shops share with other businesses in the trade.
The official count of businesses with payroll classed as mechanical, body and glass repair in the Alpena area was 23 in 2023, unchanged from 2019. That is one for every 566 households, against one for every 955 across the U.S. Between 2020 and 2025, the population of the Alpena area declined 0.1%, against +3.1% for the U.S.
How the Alpena area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the auto repair shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Alpena area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 36.1 | 19.9 | 21.5 |
| Spending per listing | $255K | $512K | $445K |
| Households per official establishment | 566 | 960 | 955 |
| Official establishment growth, 2019–2023 | 0.0% | +1.2% | +2.1% |
| Population growth, 2020–2025 | −0.1% | +0.6% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $920 | $1,022 | $958 |
| Median household income | $53,950 | $72,875 | $80,734 |
| Groundwork market score | 18 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 230.0% over the period
- Employees, 2023
- 81
- Annual payroll, 2023
- $3.9M
- One-person businesses, 2023
- 31Businesses with no payroll
- Map listings, September 2026
- 473 chain locations
- Listings at the U.S. rate for this spending
- 27The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as mechanical, body and glass repair in the Alpena area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Alpena area
- Population, 2025 estimate
- 28,853−0.1% since 2020
- Households
- 13,019
- Median age
- 47.4
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.7
- Land area
- 572 sq. mi.
- People per square mile
- 50
- Median household income
- $53,950+24.4% vs. 2015–2019, before inflation
- Average household income
- $74,418
- Median home value
- $153,900
- Jobs located here
- 11,363
- Daytime population
- 29,194Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Alpena area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the auto repair shops on map listings by name and distance.
Or open the report at the center of the Alpena area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardAuto repair shops across Michigan
Every Michigan market ranked →The highest-scoring small-town markets in Michigan for auto repair shops, numbered among those based in Michigan (a market based in another state is listed without a number), with the Alpena area marked.
Top small-town markets in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Big Rapids, MI | 71 | 34 | 20.3 | $516K | +4.7% | #69 of 538 |
| 2Holland, MI | 67 | 94 | 20.6 | $580K | +2.1% | #91 of 538 |
| 3Owosso, MI | 67 | 59 | 21.0 | $525K | −0.4% | #93 of 538 |
| Marinette, WI-MI | 65 | 58 | 19.7 | $542K | +0.3% | #107 of 538 |
| 4Hillsdale, MI | 65 | 43 | 24.1 | $452K | 0.0% | #112 of 538 |
| 5Marquette, MI | 64 | 60 | 21.2 | $482K | +2.3% | #121 of 538 |
| 6Adrian, MI | 62 | 84 | 21.6 | $507K | −1.6% | #144 of 538 |
| 7Coldwater, MI | 61 | 35 | 20.7 | $494K | +2.5% | #157 of 538 |
| 8Houghton, MI | 57 | 31 | 20.1 | $508K | +1.8% | #191 of 538 |
| 9Alma, MI | 54 | 40 | 27.1 | $399K | −1.1% | #235 of 538 |
| 18Alpena, MI | 18 | 47 | 36.1 | $255K | −0.1% | #520 of 538 |
Other business types in the Alpena area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many auto repair shops are in the Alpena, MI area?
The Alpena area has 47 auto repair shops on map listings as of September 2026. 3 of them (6%) are chain locations. The listings count general, specialty, body and glass repair shops. Official counts show 23 businesses with payroll classed as mechanical, body and glass repair in 2023, unchanged from 2019. Official counts list 31 one-person businesses without payroll.
How much do households in the Alpena, MI area spend on vehicle maintenance and repairs?
About $12M a year, or $920 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 47 auto repair shops on map listings, it comes to $255K per shop. The spending figure covers all vehicle maintenance and repairs, not only auto repair shops. It is estimated from the incomes of the 13,019 households in the Alpena area and national spending patterns by income.
How does the Alpena, MI area compare with the U.S. for auto repair shops?
The Alpena area has 36.1 auto repair shops per 10,000 households, 68% above the U.S. rate of 21.5. Spending per shop is $255K, 43% below the U.S. figure of $445K. At the national ratio of auto repair shops to household spending, the Alpena area would have about 27, against 47 on map listings. There is one business with payroll in the industry for every 566 households, against one for every 955 across the U.S. The official count held level from 2019 to 2023, against +2.1% for the U.S.
How fast is the Alpena, MI area growing?
Population estimates put the Alpena area at 28,853 people in 2025, down 0.1% since 2020, against +3.1% for the U.S. It has 13,019 households. The median household income in the Alpena area is $53,950 a year, 33% below the U.S. median of $80,734. That rose 24.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Alpena area scores 18 for auto repair shops (low), #520 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Alpena area. It maps the auto repair shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for auto repair shops · All 56 business types in the Alpena area
Screening a site or an acquisition in the Alpena area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Alpena area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.