Beauty and personal care · County · Illinois
Spas and skin care studios in Kendall County, IL
The spas and skin care studios in Kendall County, IL, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 70 out of 100: Upper middle
Ranked #232 of 1,769 scored counties
#3 of 62 scored counties in Illinois
- Listings
- 44
- 9 chain locations (20%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $54.7M
- On personal care products and services · $1,206 a household
- Spending per listing
- $1.2M
- 42% above the U.S.
- Listings per 10k households
- 9.7
- 16% below the U.S.
- Population, 2025
- 145,470
- +9.9% since 2020
See the spas and skin care studios around any address in Kendall County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kendall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 44 spas and skin care studios in Kendall County. Chain locations make up 20% of them, against 10% across the U.S. That is 9.7 per 10,000 households, 16% below the U.S. rate of 11.5.
Household spending on personal care products and services in Kendall County comes to about $54.7M a year: $1,206 per household, 20% above the U.S. average. Spread across 44 spas and skin care studios, that is $1.2M per studio, 42% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
In 2023, official counts showed 11 businesses with payroll in Kendall County classed as other personal care services. That is one for every 4,125 households, against one for every 4,055 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $38K has gone to businesses classed as other personal care services in Kendall County.
Population estimates show Kendall County grew 9.9% from 2020 to 2025, faster than the U.S. (+3.1%). For spas and skin care studios, Kendall County has a Groundwork market score of 70 (upper middle): #232 of 1,769 scored counties and #3 of 62 scored counties in Illinois. That puts it in the top quarter of counties.
How Kendall County compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kendall County | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.7 | 10.1 | 11.5 |
| Spending per listing | $1.2M | $1.1M | $876K |
| Households per official establishment | 4,125 | 4,437 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +22.0% | +29.8% |
| Population growth, 2020–2025 | +9.9% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $1,206 | $1,063 | $1,005 |
| Median household income | $111,601 | $83,390 | $80,734 |
| Groundwork market score | 70 | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9 → 11
- Employees, 2023
- 87
- Annual payroll, 2023
- $2.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 449 chain locations
- Listings at the U.S. rate for this spending
- 63The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $38K
SBA-backed loans to businesses classed as other personal care services in Kendall County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Kendall County
- Population, 2025 estimate
- 145,470+9.9% since 2020
- Households
- 45,372
- Median age
- 36.6
- Homes lived in by their owners
- 84%
- Vehicles per household
- 2.1
- Land area
- 320 sq. mi.
- People per square mile
- 430
- Median household income
- $111,601+15.6% vs. 2015–2019, before inflation
- Average household income
- $129,379
- Median home value
- $322,400
- Jobs located here
- 30,568
- Daytime population
- 86,410Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kendall County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Kendall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Illinois
Every Illinois market ranked →The highest-scoring counties in Illinois for spas and skin care studios, numbered among those based in Illinois, with Kendall County marked.
Top counties in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Boone County, IL | 79 | 5 | 2.6 | $4.1M | +0.4% | #67 of 1,769 |
| 2Clinton County, IL | 78 | 5 | 3.4 | $3M | +0.6% | #84 of 1,769 |
| 3Kendall County, IL | 70 | 44 | 9.7 | $1.2M | +9.9% | #232 of 1,769 |
| 4Champaign County, IL | 68 | 56 | 6.6 | $1.4M | +1.8% | #273 of 1,769 |
| 5Livingston County, IL | 67 | 5 | 3.4 | $2.8M | −2.1% | #284 of 1,769 |
| 6Whiteside County, IL | 67 | 9 | 3.9 | $2.4M | −2.6% | #289 of 1,769 |
| 7Rock Island County, IL | 66 | 30 | 4.9 | $1.9M | −1.7% | #318 of 1,769 |
| 8Ogle County, IL | 66 | 12 | 5.8 | $1.7M | −0.7% | #321 of 1,769 |
| 9Tazewell County, IL | 66 | 39 | 7.2 | $1.4M | −0.9% | #331 of 1,769 |
| 10Henry County, IL | 65 | 10 | 4.9 | $2M | −2.2% | #349 of 1,769 |
Other business types in Kendall County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas60
- Hair salons63
- Barbershops71
- Nail salons67
- Spas and skin care70
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Kendall County, IL?
Kendall County has 44 spas and skin care studios on map listings as of September 2026. 9 of them (20%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 11 businesses with payroll classed as other personal care services in 2023.
How much do households in Kendall County, IL spend on personal care products and services?
About $54.7M a year, or $1,206 per household. That is 20% above the U.S. average (an index of 120, where 100 is the U.S. average). Spread across the 44 spas and skin care studios on map listings, it comes to $1.2M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 45,372 households in Kendall County and national spending patterns by income.
How does Kendall County, IL compare with the U.S. for spas and skin care studios?
Kendall County has 9.7 spas and skin care studios per 10,000 households, 16% below the U.S. rate of 11.5. Spending per studio is $1.2M, 42% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Kendall County would have about 63, against 44 on map listings. There is one business with payroll in the industry for every 4,125 households, against one for every 4,055 across the U.S.
How fast is Kendall County, IL growing?
Population estimates put Kendall County at 145,470 people in 2025, up 9.9% since 2020, faster than the U.S. (+3.1%). It has 45,372 households. Median household income in Kendall County is $111,601, 38% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 15.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kendall County scores 70 for spas and skin care studios (upper middle), #232 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kendall County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Kendall County
Screening a site or an acquisition in Kendall County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kendall County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.