Beauty and personal care · County · California
Salons, barbers and spas in Santa Clara County, CA
The salons, barbers and spas in Santa Clara County, CA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #1,205 of 2,385 scored counties
#26 of 55 scored counties in California
- Listings
- 3,275
- 358 chain locations (11%)
- Official establishments
- 1,206
- +2.5% since 2019
- Household spending a year
- $946.1M
- On personal care products and services · $1,435 a household
- Spending per listing
- $289K
- 36% above the U.S.
- Listings per 10k households
- 49.7
- 5% above the U.S.
- Population, 2025
- 1,914,391
- −0.9% since 2020
See the salons, barbers and spas around any address in Santa Clara County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Santa Clara County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Santa Clara County comes to about $946.1M a year: $1,435 per household, 43% above the U.S. average. That works out to $289K per business, 36% above the U.S. figure of $213K.
Santa Clara County has 3,275 salons, barbers and spas on map listings as of September 2026. 358 of them (11%) are chain locations, against 15% across the U.S. That is 49.7 per 10,000 households, 5% above the U.S. rate of 47.2.
Official counts show 1,206 businesses with payroll classed as personal care services in Santa Clara County in 2023, up 2.5% from 2019. That is one for every 547 households, against one for every 804 across the U.S. Another 4,567 one-person businesses have no payroll, by official counts. Since fiscal 2022, 59 SBA-backed loans worth $15.1M have gone to businesses classed as personal care services in Santa Clara County.
Population estimates put the population change in Santa Clara County from 2020 to 2025 at −0.9%, against +3.1% for the U.S. Santa Clara County scores 49 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #1,205 of 2,385 scored counties and #26 of 55 scored counties in California.
How Santa Clara County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Santa Clara County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 49.7 | 51.4 | 47.2 |
| Spending per listing | $289K | $223K | $213K |
| Households per official establishment | 547 | 670 | 804 |
| Official establishment growth, 2019–2023 | +2.5% | +18.8% | +14.1% |
| Population growth, 2020–2025 | −0.9% | −0.4% | +3.1% |
| Spending per household on personal care products and services | $1,435 | $1,149 | $1,005 |
| Median household income | $164,281 | $99,122 | $80,734 |
| Groundwork market score | 49 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 1,177 → 1,206+2.5% over the period
- Employees, 2023
- 5,892
- Annual payroll, 2023
- $186M
- One-person businesses, 2023
- 4,567Businesses with no payroll
- Map listings, September 2026
- 3,275358 chain locations
- Listings at the U.S. rate for this spending
- 4,448The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 59
- Amount
- $15.1M
SBA-backed loans to businesses classed as personal care services in Santa Clara County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Santa Clara County
- Population, 2025 estimate
- 1,914,391−0.9% since 2020
- Households
- 659,353
- Median age
- 39.6
- Homes lived in by their owners
- 55%
- Vehicles per household
- 1.9
- Land area
- 1,291 sq. mi.
- People per square mile
- 1,473
- Median household income
- $164,281+32.4% vs. 2015–2019, before inflation
- Average household income
- $227,008
- Median home value
- $1,490,600
- Jobs located here
- 1,140,081
- Daytime population
- 2,082,732Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Santa Clara County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Santa Clara County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across California
Every California market ranked →The highest-scoring counties in California for salons, barbers and spas, numbered among those based in California, with Santa Clara County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Yuba County, CA | 91 | 43 | 15.0 | $647K | +8.2% | #7 of 2,385 |
| 2Calaveras County, CA | 78 | 58 | 31.5 | $327K | +2.8% | #111 of 2,385 |
| 3Madera County, CA | 76 | 148 | 32.6 | $302K | +7.4% | #154 of 2,385 |
| 4Merced County, CA | 73 | 261 | 30.3 | $301K | +5.1% | #219 of 2,385 |
| 5Colusa County, CA | 70 | 17 | 22.6 | $426K | −0.1% | #280 of 2,385 |
| 6Mariposa County, CA | 68 | 15 | 20.0 | $474K | −1.2% | #329 of 2,385 |
| 7Amador County, CA | 68 | 64 | 39.8 | $260K | +3.2% | #358 of 2,385 |
| 8Mono County, CA | 67 | 16 | 27.9 | $405K | −5.4% | #369 of 2,385 |
| 9Yolo County, CA | 67 | 251 | 32.7 | $334K | +3.1% | #383 of 2,385 |
| 10San Benito County, CA | 67 | 87 | 42.3 | $290K | +8.6% | #391 of 2,385 |
| 26Santa Clara County, CA | 49 | 3,275 | 49.7 | $289K | −0.9% | #1,205 of 2,385 |
Other business types in Santa Clara County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas49
- Hair salons54
- Barbershops75
- Nail salons51
- Spas and skin care48
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Santa Clara County, CA?
Map listings as of September 2026 show 3,275 salons, barbers and spas in Santa Clara County. 358 of them (11%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 1,206 businesses with payroll classed as personal care services in 2023, up 2.5% from 2019. Official counts list 4,567 one-person businesses without payroll.
How much do households in Santa Clara County, CA spend on personal care products and services?
About $946.1M a year, or $1,435 per household. That is 43% above the U.S. average (an index of 143, where 100 is the U.S. average). Spread across the 3,275 salons, barbers and spas on map listings, it comes to $289K per business. It is estimated from the incomes of the 659,353 households in Santa Clara County and national spending patterns by income.
How does Santa Clara County, CA compare with the U.S. for salons, barbers and spas?
Santa Clara County has 49.7 salons, barbers and spas per 10,000 households, 5% above the U.S. rate of 47.2. Spending per business is $289K, 36% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Santa Clara County would have about 4,448, against 3,275 on map listings. There is one business with payroll in the industry for every 547 households, against one for every 804 across the U.S. The official count rose 2.5% from 2019 to 2023, against +14.1% for the U.S.
How fast is Santa Clara County, CA growing?
Population estimates put Santa Clara County at 1,914,391 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 659,353 households. The median household income in Santa Clara County is $164,281 a year, twice the U.S. median of $80,734. That rose 32.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Santa Clara County scores 49 for salons, barbers and spas (lower middle), #1,205 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Santa Clara County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Santa Clara County
Screening a site or an acquisition in Santa Clara County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Santa Clara County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.