Beauty and personal care · Metro area · California
Salons, barbers and spas in the San Luis Obispo-Paso Robles, CA metro area
The salons, barbers and spas in the San Luis Obispo-Paso Robles, CA metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #161 of 387 scored metro areas
#15 of 25 scored metro areas based in California
- Listings
- 578
- 80 chain locations (14%)
- Official establishments
- 101
- +18.8% since 2019
- Household spending a year
- $122.8M
- On personal care products and services · $1,122 a household
- Spending per listing
- $213K
- In line with the U.S.
- Listings per 10k households
- 52.8
- 12% above the U.S.
- Population, 2025
- 282,367
- 0.0% since 2020
See the salons, barbers and spas around any address in the San Luis Obispo-Paso Robles metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the San Luis Obispo-Paso Robles metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,122 per household (12% above the U.S. average), households in the San Luis Obispo-Paso Robles metro area spend about $122.8M a year on personal care products and services. That works out to $213K per business, in line with the U.S. figure of $213K.
There are 578 salons, barbers and spas on map listings in the San Luis Obispo-Paso Robles metro area as of September 2026. Chain locations make up 14% of them, against 15% across the U.S. That is 52.8 per 10,000 households, 12% above the U.S. rate of 47.2.
The official count of businesses with payroll classed as personal care services in the San Luis Obispo-Paso Robles metro area was 101 in 2023, up 18.8% from 2019. That is one for every 1,084 households, against one for every 804 across the U.S. Official counts also show 1,192 one-person businesses without payroll. Since fiscal 2022, 4 SBA-backed loans worth $198K have gone to businesses classed as personal care services in the San Luis Obispo-Paso Robles metro area.
Population estimates show the San Luis Obispo-Paso Robles metro area held about level from 2020 to 2025, against +3.1% for the U.S. For salons, barbers and spas, the San Luis Obispo-Paso Robles metro area has a Groundwork market score of 53 (upper middle): #161 of 387 scored metro areas and #15 of 25 scored metro areas based in California.
How the San Luis Obispo-Paso Robles metro area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | San Luis Obispo-Paso Robles metro area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 52.8 | 51.4 | 47.2 |
| Spending per listing | $213K | $223K | $213K |
| Households per official establishment | 1,084 | 670 | 804 |
| Official establishment growth, 2019–2023 | +18.8% | +18.8% | +14.1% |
| Population growth, 2020–2025 | 0.0% | −0.4% | +3.1% |
| Spending per household on personal care products and services | $1,122 | $1,149 | $1,005 |
| Median household income | $97,446 | $99,122 | $80,734 |
| Groundwork market score | 53 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 101+18.8% over the period
- Employees, 2023
- 454
- Annual payroll, 2023
- $10.8M
- One-person businesses, 2023
- 1,192Businesses with no payroll
- Map listings, September 2026
- 57880 chain locations
- Listings at the U.S. rate for this spending
- 578The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $198K
SBA-backed loans to businesses classed as personal care services in the San Luis Obispo-Paso Robles metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the San Luis Obispo-Paso Robles metro area
- Population, 2025 estimate
- 282,3670.0% since 2020
- Households
- 109,503
- Median age
- 42.3
- Homes lived in by their owners
- 62%
- Vehicles per household
- 2.1
- Land area
- 3,301 sq. mi.
- People per square mile
- 85
- Median household income
- $97,446+32.6% vs. 2015–2019, before inflation
- Average household income
- $132,001
- Median home value
- $824,700
- Jobs located here
- 112,621
- Daytime population
- 276,085Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the San Luis Obispo-Paso Robles metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the San Luis Obispo-Paso Robles metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across California
Every California market ranked →The highest-scoring metro areas in California for salons, barbers and spas, numbered among those based in California, with the San Luis Obispo-Paso Robles metro area marked.
Top metro areas in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Merced, CA | 81 | 261 | 30.3 | $301K | +5.1% | #3 of 387 |
| 2Yuba City, CA | 75 | 241 | 38.9 | $256K | +3.3% | #10 of 387 |
| 3Visalia, CA | 72 | 507 | 35.4 | $269K | +2.4% | #16 of 387 |
| 4Bakersfield-Delano, CA | 71 | 1,009 | 35.4 | $268K | +2.3% | #20 of 387 |
| 5Stockton-Lodi, CA | 71 | 1,011 | 41.2 | $264K | +5.5% | #23 of 387 |
| 6Hanford-Corcoran, CA | 68 | 159 | 36.1 | $261K | +1.0% | #38 of 387 |
| 7El Centro, CA | 67 | 161 | 32.4 | $267K | +1.1% | #41 of 387 |
| 8Santa Cruz-Watsonville, CA | 59 | 437 | 45.1 | $269K | −4.7% | #92 of 387 |
| 9Fresno, CA | 59 | 1,573 | 42.5 | $231K | +3.2% | #96 of 387 |
| 10Vallejo, CA | 58 | 739 | 46.9 | $242K | +0.6% | #109 of 387 |
| 15San Luis Obispo-Paso Robles, CA | 53 | 578 | 52.8 | $213K | 0.0% | #161 of 387 |
Other business types in the San Luis Obispo-Paso Robles metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas53
- Hair salons65
- Barbershops70
- Nail salons48
- Spas and skin care38
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the San Luis Obispo-Paso Robles, CA metro area?
As of September 2026, map listings count 578 salons, barbers and spas in the San Luis Obispo-Paso Robles metro area. 80 of them (14%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 101 businesses with payroll classed as personal care services in 2023, up 18.8% from 2019. Another 1,192 one-person businesses have no payroll, by official counts.
How much do households in the San Luis Obispo-Paso Robles, CA metro area spend on personal care products and services?
About $122.8M a year, or $1,122 per household. That is 12% above the U.S. average (an index of 112, where 100 is the U.S. average). Spread across the 578 salons, barbers and spas on map listings, it comes to $213K per business. It is estimated from the incomes of the 109,503 households in the San Luis Obispo-Paso Robles metro area and national spending patterns by income.
How does the San Luis Obispo-Paso Robles, CA metro area compare with the U.S. for salons, barbers and spas?
The San Luis Obispo-Paso Robles metro area has 52.8 salons, barbers and spas per 10,000 households, 12% above the U.S. rate of 47.2. Spending per business is $213K, in line with the U.S. figure of $213K. The count on map listings matches the U.S. ratio of salons, barbers and spas to household spending. There is one business with payroll in the industry for every 1,084 households, against one for every 804 across the U.S. The official count rose 18.8% from 2019 to 2023, against +14.1% for the U.S.
How fast is the San Luis Obispo-Paso Robles, CA metro area growing?
Population estimates put the San Luis Obispo-Paso Robles metro area at 282,367 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 109,503 households. The median household income in the San Luis Obispo-Paso Robles metro area is $97,446 a year, 21% above the U.S. median of $80,734. That rose 32.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The San Luis Obispo-Paso Robles metro area scores 53 for salons, barbers and spas (upper middle), #161 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the San Luis Obispo-Paso Robles metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the San Luis Obispo-Paso Robles metro area
Screening a site or an acquisition in the San Luis Obispo-Paso Robles metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the San Luis Obispo-Paso Robles metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.