Groundwork

Food and drink · Metro area · California

Coffee shops and cafes in the San Luis Obispo-Paso Robles, CA metro area

Competitor counts, household spending and official business counts for coffee shops and cafes in the San Luis Obispo-Paso Robles, CA metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 25 out of 100: Lower middle

Ranked #366 of 387 scored metro areas
#22 of 25 scored metro areas based in California

Listings
227
69 chain locations (30%)
Official establishments
128
All snack and nonalcoholic beverage bars · +33.3% since 2019
Household spending a year
$486.8M
On food away from home · $4,446 a household
Spending per listing
$2.1M
42% below the U.S.
Listings per 10k households
20.7
88% above the U.S.
Population, 2025
282,367
0.0% since 2020

See the coffee shops and cafes around any address in the San Luis Obispo-Paso Robles metro area

The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the San Luis Obispo-Paso Robles metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The San Luis Obispo-Paso Robles metro area scores 25 (lower middle) on the Groundwork market score for coffee shops and cafes, ranking #366 of 387 scored metro areas and #22 of 25 scored metro areas based in California. That puts it in the bottom quarter of metro areas.

Map listings as of September 2026 show 227 coffee shops and cafes in the San Luis Obispo-Paso Robles metro area. 69 of them (30%) are chain locations, against 39% across the U.S. That is 20.7 per 10,000 households, 88% above the U.S. rate of 11.0.

Household spending on food away from home in the San Luis Obispo-Paso Robles metro area comes to about $486.8M a year: $4,446 per household, 9% above the U.S. average. Spread across 227 coffee shops and cafes, that is $2.1M per cafe, 42% below the U.S. figure of $3.7M. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade.

The official count of businesses with payroll classed as snack and nonalcoholic beverage bars in the San Luis Obispo-Paso Robles metro area was 128 in 2023, up 33.3% from 2019. That is one for every 855 households, against one for every 1,518 across the U.S. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Since fiscal 2022, 4 SBA-backed loans worth $1.5M have gone to businesses classed as snack and nonalcoholic beverage bars in the San Luis Obispo-Paso Robles metro area. Between 2020 and 2025, the population of the San Luis Obispo-Paso Robles metro area held about level, against +3.1% for the U.S.

How the San Luis Obispo-Paso Robles metro area compares

The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Coffee shops and cafes in San Luis Obispo-Paso Robles, CA metro area compared with California and the U.S.
MeasureSan Luis Obispo-Paso Robles metro areaCaliforniaU.S.
Listings per 10k households20.714.811.0
Spending per listing$2.1M$3.1M$3.7M
Households per official establishment (all snack and nonalcoholic beverage bars)8551,0101,518
Official establishment growth, 2019–2023+33.3%+13.5%+24.3%
Population growth, 2020–20250.0%−0.4%+3.1%
Spending per household on food away from home$4,446$4,559$4,070
Median household income$97,446$99,122$80,734
Groundwork market score2532

Official counts and lending

Businesses

Official establishments, 2019 to 2023
128All snack and nonalcoholic beverage bars · +33.3% over the period
Employees, 2023
1,491
Annual payroll, 2023
$34.1M
One-person businesses, 2023
8All snack and nonalcoholic beverage bars with no payroll
Map listings, September 2026
22769 chain locations
Listings at the U.S. rate for this spending
131The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
4
Amount
$1.5M

SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in the San Luis Obispo-Paso Robles metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.

Population and households in the San Luis Obispo-Paso Robles metro area

Population, 2025 estimate
282,3670.0% since 2020
Households
109,503
Median age
42.3
Homes lived in by their owners
62%
Vehicles per household
2.1
Land area
3,301 sq. mi.
People per square mile
85
Median household income
$97,446+32.6% vs. 2015–2019, before inflation
Average household income
$132,001
Median home value
$824,700
Jobs located here
112,621
Daytime population
276,085Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the San Luis Obispo-Paso Robles metro area?

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Coffee shops and cafes across California

Every California market ranked →

The highest-scoring metro areas in California for coffee shops and cafes, numbered among those based in California, with the San Luis Obispo-Paso Robles metro area marked.

Top metro areas in California

Metro areas in California ranked for coffee shops and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Yuba City, CA66518.2$4.7M+3.3%#68 of 387
2Vallejo, CA5915710.0$4.5M+0.6%#119 of 387
3Stockton-Lodi, CA5925810.5$4.1M+5.5%#124 of 387
4Merced, CA54748.6$4.1M+5.1%#163 of 387
5Riverside-San Bernardino-Ontario, CA521,53410.6$4M+3.5%#179 of 387
6Bakersfield-Delano, CA452729.5$3.9M+2.3%#230 of 387
7Visalia, CA441299.0$4.1M+2.4%#237 of 387
8Fresno, CA4338210.3$3.7M+3.2%#253 of 387
9Sacramento-Roseville-Folsom, CA421,22213.9$3.2M+3.2%#263 of 387
10Hanford-Corcoran, CA41409.1$4M+1.0%#267 of 387
22San Luis Obispo-Paso Robles, CA2522720.7$2.1M0.0%#366 of 387

Other business types in the San Luis Obispo-Paso Robles metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many coffee shops and cafes are in the San Luis Obispo-Paso Robles, CA metro area?

There are 227 coffee shops and cafes on map listings in the San Luis Obispo-Paso Robles metro area as of September 2026. 69 of them (30%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 128 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023, up 33.3% from 2019. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Another 8 one-person businesses have no payroll, by official counts.

How much do households in the San Luis Obispo-Paso Robles, CA metro area spend on food away from home?

About $486.8M a year, or $4,446 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 227 coffee shops and cafes on map listings, it comes to $2.1M per cafe. The spending figure covers all food away from home, not only coffee shops and cafes. It is estimated from the incomes of the 109,503 households in the San Luis Obispo-Paso Robles metro area and national spending patterns by income.

How does the San Luis Obispo-Paso Robles, CA metro area compare with the U.S. for coffee shops and cafes?

The San Luis Obispo-Paso Robles metro area has 20.7 coffee shops and cafes per 10,000 households, 88% above the U.S. rate of 11.0. Spending per cafe is $2.1M, 42% below the U.S. figure of $3.7M. At the national ratio of coffee shops and cafes to household spending, the San Luis Obispo-Paso Robles metro area would have about 131, against 227 on map listings. There is one business with payroll in the industry for every 855 households, against one for every 1,518 across the U.S. The official count rose 33.3% from 2019 to 2023, against +24.3% for the U.S.

How fast is the San Luis Obispo-Paso Robles, CA metro area growing?

Population estimates put the San Luis Obispo-Paso Robles metro area at 282,367 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 109,503 households. The median household income in the San Luis Obispo-Paso Robles metro area is $97,446 a year, 21% above the U.S. median of $80,734. That rose 32.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The San Luis Obispo-Paso Robles metro area scores 25 for coffee shops and cafes (lower middle), #366 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the San Luis Obispo-Paso Robles metro area. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for coffee shops and cafes · All 56 business types in the San Luis Obispo-Paso Robles metro area

Screening a site or an acquisition in the San Luis Obispo-Paso Robles metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the San Luis Obispo-Paso Robles metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.