Food and drink · Small-town market · Texas
Restaurants and cafes in the Athens, TX area
How the Athens, TX area compares with other small-town markets and the U.S. for restaurants and cafes: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #282 of 538 scored small-town markets
#10 of 41 scored small-town markets based in Texas
- Listings
- 365
- 130 chain locations (36%)
- Official establishments
- 152
- +16.0% since 2019
- Household spending a year
- $116.9M
- On food away from home · $3,482 a household
- Spending per listing
- $320K
- 14% below the U.S.
- Listings per 10k households
- 108.7
- In line with the U.S.
- Population, 2025
- 88,595
- +7.5% since 2020
See the restaurants and cafes around any address in the Athens area
The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Athens area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $3,482 per household (14% below the U.S. average), households in the Athens area spend about $116.9M a year on food away from home. That is about $320K of household spending for each restaurant on map listings, 14% below the U.S. figure of $371K.
There are 365 restaurants and cafes on map listings in the Athens area as of September 2026. Of those, 130 are chain locations, or 36%, against 34% across the U.S. That comes to 108.7 for every 10,000 households, in line with the U.S. rate of 109.8.
In 2023, official counts showed 152 businesses with payroll in the Athens area classed as restaurants and other eating places, up 16.0% from 2019. That is one for every 221 households, against one for every 209 across the U.S. Another 49 one-person businesses have no payroll, by official counts. Since fiscal 2022, 3 SBA-backed loans worth $2.1M have gone to businesses classed as restaurants and other eating places in the Athens area.
Population estimates show the Athens area grew 7.5% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for restaurants and cafes in the Athens area is 48 (lower middle), #282 of 538 scored small-town markets and #10 of 41 scored small-town markets based in Texas.
How the Athens area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Athens area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 108.7 | 120.5 | 109.8 |
| Spending per listing | $320K | $329K | $371K |
| Households per official establishment | 221 | 207 | 209 |
| Official establishment growth, 2019–2023 | +16.0% | +12.4% | +6.0% |
| Population growth, 2020–2025 | +7.5% | +8.5% | +3.1% |
| Spending per household on food away from home | $3,482 | $3,970 | $4,070 |
| Median household income | $65,179 | $78,476 | $80,734 |
| Groundwork market score | 48 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 152+16.0% over the period
- Employees, 2023
- 2,292
- Annual payroll, 2023
- $44.2M
- One-person businesses, 2023
- 49Businesses with no payroll
- Map listings, September 2026
- 365130 chain locations
- Listings at the U.S. rate for this spending
- 315The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $2.1M
SBA-backed loans to businesses classed as restaurants and other eating places in the Athens area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Athens area
- Population, 2025 estimate
- 88,595+7.5% since 2020
- Households
- 33,575
- Median age
- 43.9
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 874 sq. mi.
- People per square mile
- 97
- Median household income
- $65,179+37.6% vs. 2015–2019, before inflation
- Average household income
- $86,325
- Median home value
- $211,300
- Jobs located here
- 19,641
- Daytime population
- 73,197Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Athens area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.
Or open the report at the center of the Athens area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRestaurants and cafes across Texas
Every Texas market ranked →The highest-scoring small-town markets in Texas for restaurants and cafes, numbered among those based in Texas, with the Athens area marked.
Top small-town markets in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bonham, TX | 85 | 117 | 91.6 | $404K | +9.2% | #14 of 538 |
| 2Granbury, TX | 72 | 255 | 99.9 | $408K | +13.6% | #70 of 538 |
| 3Andrews, TX | 68 | 65 | 95.0 | $403K | +1.6% | #95 of 538 |
| 4Jacksonville, TX | 66 | 172 | 94.6 | $359K | +5.4% | #115 of 538 |
| 5Corsicana, TX | 64 | 191 | 100.3 | $343K | +8.2% | #136 of 538 |
| 6Huntsville, TX | 54 | 250 | 96.1 | $321K | +9.5% | #230 of 538 |
| 7Gainesville, TX | 51 | 199 | 120.4 | $319K | +6.5% | #257 of 538 |
| 8Paris, TX | 49 | 254 | 101.6 | $329K | +2.6% | #271 of 538 |
| 9Sulphur Springs, TX | 49 | 158 | 112.8 | $317K | +6.1% | #272 of 538 |
| 10Athens, TX | 48 | 365 | 108.7 | $320K | +7.5% | #282 of 538 |
Other business types in the Athens area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes48
- Sit-down restaurants47
- Fast food and sandwich shops44
- Pizza59
- Coffee shops and cafes61
- Bakeries and dessert shops50
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many restaurants and cafes are in the Athens, TX area?
As of September 2026, map listings count 365 restaurants and cafes in the Athens area. 130 of them (36%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 152 businesses with payroll classed as restaurants and other eating places in 2023, up 16.0% from 2019. Official counts list 49 one-person businesses without payroll.
How much do households in the Athens, TX area spend on food away from home?
About $116.9M a year, or $3,482 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 365 restaurants and cafes on map listings, it comes to $320K per restaurant. It is estimated from the incomes of the 33,575 households in the Athens area and national spending patterns by income.
How does the Athens, TX area compare with the U.S. for restaurants and cafes?
The Athens area has 108.7 restaurants and cafes per 10,000 households, in line with the U.S. rate of 109.8. Spending per restaurant is $320K, 14% below the U.S. figure of $371K. At the U.S. ratio of restaurants and cafes to household spending, the Athens area would have about 315, against 365 on map listings. There is one business with payroll in the industry for every 221 households, against one for every 209 across the U.S. The official count rose 16.0% from 2019 to 2023, against +6.0% for the U.S.
How fast is the Athens, TX area growing?
Population estimates put the Athens area at 88,595 people in 2025, up 7.5% since 2020, faster than the U.S. (+3.1%). It has 33,575 households. Median household income in the Athens area is $65,179, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Athens area scores 48 for restaurants and cafes (lower middle), #282 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Athens area. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for restaurants and cafes · All 56 business types in the Athens area
Screening a site or an acquisition in the Athens area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Athens area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.