Food and drink · County · Missouri
Restaurants and cafes in Howard County, MO
Competitor counts, household spending and official business counts for restaurants and cafes in Howard County, MO, set against other counties and the U.S.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #827 of 2,405 scored counties
#28 of 85 scored counties in Missouri
- Listings
- 29
- 7 chain locations (24%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $12.7M
- On food away from home · $3,530 a household
- Spending per listing
- $436K
- 18% above the U.S.
- Listings per 10k households
- 80.9
- 26% below the U.S.
- Population, 2025
- 10,180
- +0.3% since 2020
See the restaurants and cafes around any address in Howard County
The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Howard County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Howard County spend about $12.7M a year on food away from home, or $3,530 per household, 13% below the U.S. average. Spread across 29 restaurants and cafes, that is $436K per restaurant, 18% above the U.S. figure of $371K.
Howard County has 29 restaurants and cafes on map listings as of September 2026. Chain locations make up 24% of them, against 34% across the U.S. That is 80.9 per 10,000 households, 26% below the U.S. rate of 109.8.
In 2023, official counts showed 12 businesses with payroll in Howard County classed as restaurants and other eating places. That is one for every 299 households, against one for every 209 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $1.2M have gone to businesses classed as restaurants and other eating places in Howard County.
Population estimates show Howard County grew 0.3% from 2020 to 2025, slower than the U.S. (+3.1%). For restaurants and cafes, Howard County has a Groundwork market score of 58 (upper middle): #827 of 2,405 scored counties and #28 of 85 scored counties in Missouri.
How Howard County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Howard County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 80.9 | 98.6 | 109.8 |
| Spending per listing | $436K | $385K | $371K |
| Households per official establishment | 299 | 235 | 209 |
| Official establishment growth, 2019–2023 | n/a | +6.2% | +6.0% |
| Population growth, 2020–2025 | +0.3% | +1.9% | +3.1% |
| Spending per household on food away from home | $3,530 | $3,799 | $4,070 |
| Median household income | $65,938 | $70,702 | $80,734 |
| Groundwork market score | 58 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10 → 12
- Employees, 2023
- 118
- Annual payroll, 2023
- $1.6M
- One-person businesses, 2023
- 0Businesses with no payroll
- Map listings, September 2026
- 297 chain locations
- Listings at the U.S. rate for this spending
- 34The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $1.2M
SBA-backed loans to businesses classed as restaurants and other eating places in Howard County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Howard County
- Population, 2025 estimate
- 10,180+0.3% since 2020
- Households
- 3,585
- Median age
- 39.5
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.1
- Land area
- 464 sq. mi.
- People per square mile
- 22
- Median household income
- $65,938+25.1% vs. 2015–2019, before inflation
- Average household income
- $83,071
- Median home value
- $159,400
- Jobs located here
- 2,720
- Daytime population
- 8,278Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Howard County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.
Or open the report at the center of Howard County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRestaurants and cafes across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for restaurants and cafes, numbered among those based in Missouri, with Howard County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 93 | 122 | 53.5 | $759K | +11.4% | #10 of 2,405 |
| 2Warren County, MO | 89 | 90 | 65.0 | $617K | +9.2% | #32 of 2,405 |
| 3Christian County, MO | 84 | 237 | 67.4 | $594K | +8.3% | #72 of 2,405 |
| 4Andrew County, MO | 82 | 31 | 44.4 | $861K | +0.7% | #99 of 2,405 |
| 5Jefferson County, MO | 82 | 539 | 61.0 | $656K | +2.7% | #104 of 2,405 |
| 6Cass County, MO | 82 | 330 | 76.4 | $548K | +7.1% | #109 of 2,405 |
| 7Ray County, MO | 80 | 50 | 54.8 | $680K | +1.1% | #131 of 2,405 |
| 8Osage County, MO | 80 | 34 | 64.3 | $593K | +2.7% | #136 of 2,405 |
| 9Webster County, MO | 78 | 103 | 73.8 | $490K | +10.4% | #180 of 2,405 |
| 10Douglas County, MO | 76 | 22 | 47.3 | $647K | +6.4% | #216 of 2,405 |
| 28Howard County, MO | 58 | 29 | 80.9 | $436K | +0.3% | #827 of 2,405 |
Other business types in Howard County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes58
- Sit-down restaurants51
- Fast food and sandwich shops
- Pizza23
- Coffee shops and cafes24
- Bakeries and dessert shops
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many restaurants and cafes are in Howard County, MO?
Map listings as of September 2026 show 29 restaurants and cafes in Howard County. 7 of them (24%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 12 businesses with payroll classed as restaurants and other eating places in 2023.
How much do households in Howard County, MO spend on food away from home?
About $12.7M a year, or $3,530 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 29 restaurants and cafes on map listings, it comes to $436K per restaurant. It is estimated from the incomes of the 3,585 households in Howard County and national spending patterns by income.
How does Howard County, MO compare with the U.S. for restaurants and cafes?
Howard County has 80.9 restaurants and cafes per 10,000 households, 26% below the U.S. rate of 109.8. Spending per restaurant is $436K, 18% above the U.S. figure of $371K. At the U.S. ratio of restaurants and cafes to household spending, Howard County would have about 34, against 29 on map listings. There is one business with payroll in the industry for every 299 households, against one for every 209 across the U.S.
How fast is Howard County, MO growing?
Population estimates put Howard County at 10,180 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 3,585 households. Median household income in Howard County is $65,938, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Howard County scores 58 for restaurants and cafes (upper middle), #827 of 2,405 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Howard County. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for restaurants and cafes · All 56 business types in Howard County
Screening a site or an acquisition in Howard County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Howard County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.