Food and drink · County · Missouri
Coffee shops and cafes in Howard County, MO
How Howard County, MO compares with other counties and the U.S. for coffee shops and cafes: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 24 out of 100: Low
Ranked #1,908 of 2,063 scored counties
#69 of 72 scored counties in Missouri
- Listings
- 5
- 0 chain locations (0%)
- Official establishments
- 3
- All snack and nonalcoholic beverage bars
- Household spending a year
- $12.7M
- On food away from home · $3,530 a household
- Spending per listing
- $2.5M
- 32% below the U.S.
- Listings per 10k households
- 13.9
- 26% above the U.S.
- Population, 2025
- 10,180
- +0.3% since 2020
See the coffee shops and cafes around any address in Howard County
The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Howard County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For coffee shops and cafes, Howard County has a Groundwork market score of 24 (low): #1,908 of 2,063 scored counties and #69 of 72 scored counties in Missouri. That puts it in the bottom quarter of counties.
Household spending on food away from home in Howard County comes to about $12.7M a year: $3,530 per household, 13% below the U.S. average. Spread across 5 coffee shops and cafes, that is $2.5M per cafe, 32% below the U.S. figure of $3.7M. The spending figure covers all food away from home, not only coffee shops and cafes.
There are 5 coffee shops and cafes on map listings in Howard County as of September 2026. None of them are chain locations, against 39% across the U.S. Per 10,000 households, that is 13.9, 26% above the U.S. rate of 11.0.
Official counts show 3 businesses with payroll classed as snack and nonalcoholic beverage bars in Howard County in 2023. That is one for every 1,195 households, against one for every 1,518 across the U.S. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Population estimates put the population change in Howard County from 2020 to 2025 at +0.3%, slower than the U.S. (+3.1%).
How Howard County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Howard County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.9 | 9.8 | 11.0 |
| Spending per listing | $2.5M | $3.9M | $3.7M |
| Households per official establishment (all snack and nonalcoholic beverage bars) | 1,195 | 2,080 | 1,518 |
| Official establishment growth, 2019–2023 | n/a | +45.0% | +24.3% |
| Population growth, 2020–2025 | +0.3% | +1.9% | +3.1% |
| Spending per household on food away from home | $3,530 | $3,799 | $4,070 |
| Median household income | $65,938 | $70,702 | $80,734 |
| Groundwork market score | 24 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3All snack and nonalcoholic beverage bars
- Employees, 2023
- 17
- Annual payroll, 2023
- $153K
- One-person businesses, 2023
- 0All snack and nonalcoholic beverage bars with no payroll
- Map listings, September 2026
- 50 chain locations
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in Howard County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.
Population and households in Howard County
- Population, 2025 estimate
- 10,180+0.3% since 2020
- Households
- 3,585
- Median age
- 39.5
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.1
- Land area
- 464 sq. mi.
- People per square mile
- 22
- Median household income
- $65,938+25.1% vs. 2015–2019, before inflation
- Average household income
- $83,071
- Median home value
- $159,400
- Jobs located here
- 2,720
- Daytime population
- 8,278Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Howard County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.
Or open the report at the center of Howard County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCoffee shops and cafes across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for coffee shops and cafes, numbered among those based in Missouri, with Howard County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, MO | 92 | 5 | 3.6 | $11.1M | +9.2% | #12 of 2,063 |
| 2Lincoln County, MO | 88 | 16 | 7.0 | $5.8M | +11.4% | #33 of 2,063 |
| 3Jefferson County, MO | 85 | 41 | 4.6 | $8.6M | +2.7% | #47 of 2,063 |
| 4Newton County, MO | 82 | 11 | 5.0 | $7.2M | +6.1% | #75 of 2,063 |
| 5Christian County, MO | 81 | 29 | 8.3 | $4.9M | +8.3% | #97 of 2,063 |
| 6St. Charles County, MO | 75 | 118 | 7.3 | $6.4M | +4.9% | #185 of 2,063 |
| 7Cass County, MO | 75 | 34 | 7.9 | $5.3M | +7.1% | #192 of 2,063 |
| 8Callaway County, MO | 73 | 11 | 6.7 | $5.5M | +3.2% | #236 of 2,063 |
| 9Barry County, MO | 70 | 8 | 6.0 | $5.7M | +4.8% | #296 of 2,063 |
| 10Pettis County, MO | 65 | 12 | 7.1 | $4.8M | +2.9% | #434 of 2,063 |
| 69Howard County, MO | 24 | 5 | 13.9 | $2.5M | +0.3% | #1,908 of 2,063 |
Other business types in Howard County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes58
- Sit-down restaurants51
- Fast food and sandwich shops
- Pizza23
- Coffee shops and cafes24
- Bakeries and dessert shops
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many coffee shops and cafes are in Howard County, MO?
As of September 2026, map listings count 5 coffee shops and cafes in Howard County. None of them are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 3 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too.
How much do households in Howard County, MO spend on food away from home?
About $12.7M a year, or $3,530 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 5 coffee shops and cafes on map listings, it comes to $2.5M per cafe. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade. It is estimated from the incomes of the 3,585 households in Howard County and national spending patterns by income.
How does Howard County, MO compare with the U.S. for coffee shops and cafes?
Howard County has 13.9 coffee shops and cafes per 10,000 households, 26% above the U.S. rate of 11.0. Spending per cafe is $2.5M, 32% below the U.S. figure of $3.7M. At the U.S. ratio of coffee shops and cafes to household spending, Howard County would have about 3, against 5 on map listings. There is one business with payroll in the industry for every 1,195 households, against one for every 1,518 across the U.S.
How fast is Howard County, MO growing?
Population estimates put Howard County at 10,180 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 3,585 households. Median household income in Howard County is $65,938, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Howard County scores 24 for coffee shops and cafes (low), #1,908 of 2,063 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Howard County. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for coffee shops and cafes · All 56 business types in Howard County
Screening a site or an acquisition in Howard County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Howard County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.