Food and drink · Small-town market · Iowa
Restaurants and cafes in the Le Mars, IA area
The restaurants and cafes in the Le Mars, IA area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 75 out of 100: High
Ranked #52 of 538 scored small-town markets
#1 of 15 scored small-town markets based in Iowa
- Listings
- 94
- 35 chain locations (37%)
- Official establishments
- 37
- 0.0% since 2019
- Household spending a year
- $41.2M
- On food away from home · $4,000 a household
- Spending per listing
- $439K
- 18% above the U.S.
- Listings per 10k households
- 91.1
- 17% below the U.S.
- Population, 2025
- 25,697
- 0.0% since 2020
See the restaurants and cafes around any address in the Le Mars area
The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Le Mars area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For restaurants and cafes, the Le Mars area has a Groundwork market score of 75 (high): #52 of 538 scored small-town markets and #1 of 15 scored small-town markets based in Iowa. That puts it in the top 10% of small-town markets for restaurants and cafes.
Map listings as of September 2026 show 94 restaurants and cafes in the Le Mars area. Of those, 35 are chain locations, or 37%, against 34% across the U.S. That is 91.1 per 10,000 households, 17% below the U.S. rate of 109.8.
Household spending on food away from home in the Le Mars area comes to about $41.2M a year: $4,000 per household, 2% below the U.S. average. Spread across 94 restaurants and cafes, that is $439K per restaurant, 18% above the U.S. figure of $371K.
In 2023, official counts showed 37 businesses with payroll in the Le Mars area classed as restaurants and other eating places, unchanged from 2019. That is one for every 279 households, against one for every 209 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $1.6M have gone to businesses classed as restaurants and other eating places in the Le Mars area. Between 2020 and 2025, the population of the Le Mars area held about level, against +3.1% for the U.S.
How the Le Mars area compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Le Mars area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 91.1 | 103.1 | 109.8 |
| Spending per listing | $439K | $377K | $371K |
| Households per official establishment | 279 | 245 | 209 |
| Official establishment growth, 2019–2023 | 0.0% | +3.4% | +6.0% |
| Population growth, 2020–2025 | 0.0% | +1.5% | +3.1% |
| Spending per household on food away from home | $4,000 | $3,880 | $4,070 |
| Median household income | $83,251 | $75,059 | $80,734 |
| Groundwork market score | 75 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 370.0% over the period
- Employees, 2023
- 666
- Annual payroll, 2023
- $9.2M
- One-person businesses, 2023
- 8Businesses with no payroll
- Map listings, September 2026
- 9435 chain locations
- Listings at the U.S. rate for this spending
- 111The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $1.6M
SBA-backed loans to businesses classed as restaurants and other eating places in the Le Mars area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Le Mars area
- Population, 2025 estimate
- 25,6970.0% since 2020
- Households
- 10,313
- Median age
- 41.9
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.2
- Land area
- 863 sq. mi.
- People per square mile
- 30
- Median household income
- $83,251
- Average household income
- $101,116
- Median home value
- $228,900
- Jobs located here
- 12,334
- Daytime population
- 23,763Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Le Mars area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.
Or open the report at the center of the Le Mars area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRestaurants and cafes across Iowa
Every Iowa market ranked →The highest-scoring small-town markets in Iowa for restaurants and cafes, numbered among those based in Iowa, with the Le Mars area marked.
Top small-town markets in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Le Mars, IA | 75 | 94 | 91.1 | $439K | 0.0% | #52 of 538 |
| 2Oskaloosa, IA | 72 | 67 | 76.6 | $471K | −1.2% | #65 of 538 |
| 3Marshalltown, IA | 72 | 135 | 87.1 | $419K | −0.5% | #69 of 538 |
| 4Fort Dodge, IA | 63 | 141 | 91.7 | $386K | −0.4% | #143 of 538 |
| 5Pella, IA | 62 | 137 | 102.9 | $383K | +2.3% | #154 of 538 |
| 6Storm Lake, IA | 59 | 85 | 112.6 | $336K | −1.7% | #180 of 538 |
| 7Clinton, IA | 49 | 210 | 107.7 | $341K | −0.9% | #269 of 538 |
| 8Ottumwa, IA | 47 | 140 | 100.0 | $346K | −0.3% | #294 of 538 |
| 9Spencer, IA | 46 | 67 | 92.0 | $389K | −0.8% | #302 of 538 |
| 10Carroll, IA | 44 | 96 | 109.1 | $345K | −2.0% | #336 of 538 |
Other business types in the Le Mars area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes75
- Sit-down restaurants69
- Fast food and sandwich shops79
- Pizza57
- Coffee shops and cafes49
- Bakeries and dessert shops60
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many restaurants and cafes are in the Le Mars, IA area?
There are 94 restaurants and cafes on map listings in the Le Mars area as of September 2026. 35 of them (37%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 37 businesses with payroll classed as restaurants and other eating places in 2023, unchanged from 2019. Official counts also show 8 one-person businesses without payroll.
How much do households in the Le Mars, IA area spend on food away from home?
About $41.2M a year, or $4,000 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 94 restaurants and cafes on map listings, it comes to $439K per restaurant. It is estimated from the incomes of the 10,313 households in the Le Mars area and national spending patterns by income.
How does the Le Mars, IA area compare with the U.S. for restaurants and cafes?
The Le Mars area has 91.1 restaurants and cafes per 10,000 households, 17% below the U.S. rate of 109.8. Spending per restaurant is $439K, 18% above the U.S. figure of $371K. At the national ratio of restaurants and cafes to household spending, the Le Mars area would have about 111, against 94 on map listings. There is one business with payroll in the industry for every 279 households, against one for every 209 across the U.S. The official count held level from 2019 to 2023, against +6.0% for the U.S.
How fast is the Le Mars, IA area growing?
Population estimates put the Le Mars area at 25,697 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 10,313 households. The median household income in the Le Mars area is $83,251 a year, 3% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Le Mars area scores 75 for restaurants and cafes (high), #52 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Le Mars area. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for restaurants and cafes · All 56 business types in the Le Mars area
Screening a site or an acquisition in the Le Mars area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Le Mars area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.