Food and drink · Small-town market · Iowa
Restaurants and cafes in the Clinton, IA area
The restaurants and cafes in the Clinton, IA area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #269 of 538 scored small-town markets
#7 of 15 scored small-town markets based in Iowa
- Listings
- 210
- 77 chain locations (37%)
- Official establishments
- 79
- −2.5% since 2019
- Household spending a year
- $71.5M
- On food away from home · $3,666 a household
- Spending per listing
- $341K
- 8% below the U.S.
- Listings per 10k households
- 107.7
- 2% below the U.S.
- Population, 2025
- 46,002
- −0.9% since 2020
See the restaurants and cafes around any address in the Clinton area
The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Clinton area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $3,666 per household (10% below the U.S. average), households in the Clinton area spend about $71.5M a year on food away from home. Spread across 210 restaurants and cafes, that is $341K per restaurant, 8% below the U.S. figure of $371K.
The Clinton area has 210 restaurants and cafes on map listings as of September 2026. 77 of them (37%) are chain locations, against 34% across the U.S. That comes to 107.7 for every 10,000 households, 2% below the U.S. rate of 109.8.
Official counts show 79 businesses with payroll classed as restaurants and other eating places in the Clinton area in 2023, down 2.5% from 2019. That is one for every 247 households, against one for every 209 across the U.S. Official counts list 16 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $194K has gone to businesses classed as restaurants and other eating places in the Clinton area.
Between 2020 and 2025, the population of the Clinton area declined 0.9%, against +3.1% for the U.S. The Groundwork market score for restaurants and cafes in the Clinton area is 49 (lower middle), #269 of 538 scored small-town markets and #7 of 15 scored small-town markets based in Iowa.
How the Clinton area compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Clinton area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 107.7 | 103.1 | 109.8 |
| Spending per listing | $341K | $377K | $371K |
| Households per official establishment | 247 | 245 | 209 |
| Official establishment growth, 2019–2023 | −2.5% | +3.4% | +6.0% |
| Population growth, 2020–2025 | −0.9% | +1.5% | +3.1% |
| Spending per household on food away from home | $3,666 | $3,880 | $4,070 |
| Median household income | $66,981 | $75,059 | $80,734 |
| Groundwork market score | 49 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 79−2.5% over the period
- Employees, 2023
- 1,089
- Annual payroll, 2023
- $19.2M
- One-person businesses, 2023
- 16Businesses with no payroll
- Map listings, September 2026
- 21077 chain locations
- Listings at the U.S. rate for this spending
- 193The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $194K
SBA-backed loans to businesses classed as restaurants and other eating places in the Clinton area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Clinton area
- Population, 2025 estimate
- 46,002−0.9% since 2020
- Households
- 19,506
- Median age
- 42.8
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.9
- Land area
- 695 sq. mi.
- People per square mile
- 67
- Median household income
- $66,981+29.6% vs. 2015–2019, before inflation
- Average household income
- $88,373
- Median home value
- $160,600
- Jobs located here
- 19,215
- Daytime population
- 42,953Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Clinton area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.
Or open the report at the center of the Clinton area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRestaurants and cafes across Iowa
Every Iowa market ranked →The highest-scoring small-town markets in Iowa for restaurants and cafes, numbered among those based in Iowa, with the Clinton area marked.
Top small-town markets in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Le Mars, IA | 75 | 94 | 91.1 | $439K | 0.0% | #52 of 538 |
| 2Oskaloosa, IA | 72 | 67 | 76.6 | $471K | −1.2% | #65 of 538 |
| 3Marshalltown, IA | 72 | 135 | 87.1 | $419K | −0.5% | #69 of 538 |
| 4Fort Dodge, IA | 63 | 141 | 91.7 | $386K | −0.4% | #143 of 538 |
| 5Pella, IA | 62 | 137 | 102.9 | $383K | +2.3% | #154 of 538 |
| 6Storm Lake, IA | 59 | 85 | 112.6 | $336K | −1.7% | #180 of 538 |
| 7Clinton, IA | 49 | 210 | 107.7 | $341K | −0.9% | #269 of 538 |
| 8Ottumwa, IA | 47 | 140 | 100.0 | $346K | −0.3% | #294 of 538 |
| 9Spencer, IA | 46 | 67 | 92.0 | $389K | −0.8% | #302 of 538 |
| 10Carroll, IA | 44 | 96 | 109.1 | $345K | −2.0% | #336 of 538 |
Other business types in the Clinton area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes49
- Sit-down restaurants54
- Fast food and sandwich shops59
- Pizza43
- Coffee shops and cafes35
- Bakeries and dessert shops56
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many restaurants and cafes are in the Clinton, IA area?
Map listings as of September 2026 show 210 restaurants and cafes in the Clinton area. 77 of them (37%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 79 businesses with payroll classed as restaurants and other eating places in 2023, down 2.5% from 2019. Official counts also show 16 one-person businesses without payroll.
How much do households in the Clinton, IA area spend on food away from home?
About $71.5M a year, or $3,666 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 210 restaurants and cafes on map listings, it comes to $341K per restaurant. It is estimated from the incomes of the 19,506 households in the Clinton area and national spending patterns by income.
How does the Clinton, IA area compare with the U.S. for restaurants and cafes?
The Clinton area has 107.7 restaurants and cafes per 10,000 households, 2% below the U.S. rate of 109.8. Spending per restaurant is $341K, 8% below the U.S. figure of $371K. At the U.S. ratio of restaurants and cafes to household spending, the Clinton area would have about 193, against 210 on map listings. There is one business with payroll in the industry for every 247 households, against one for every 209 across the U.S. The official count fell 2.5% from 2019 to 2023, against +6.0% for the U.S.
How fast is the Clinton, IA area growing?
Population estimates put the Clinton area at 46,002 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 19,506 households. Median household income in the Clinton area is $66,981, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Clinton area scores 49 for restaurants and cafes (lower middle), #269 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Clinton area. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for restaurants and cafes · All 56 business types in the Clinton area
Screening a site or an acquisition in the Clinton area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Clinton area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.