Real estate · Small-town market · Georgia
Real estate businesses in the Waycross, GA area
Competitor counts, household spending and official business counts for real estate businesses in the Waycross, GA area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #176 of 536 scored small-town markets
#9 of 22 scored small-town markets based in Georgia
- Listings
- 31
- 1 chain location (3%)
- Official establishments
- 23
- Businesses with payroll, 2023
- Household spending a year
- $269.6M
- On rent and homeowner costs · $13,110 a household
- Housing spending per listing (U.S. = 100)
- 201
- Twice the U.S.
- Listings per 10k households
- 15.1
- 61% below the U.S.
- Population, 2025
- 57,670
- +3.0% since 2020
See the real estate businesses around any address in the Waycross area
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Waycross area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on rent and homeowner costs in the Waycross area comes to about $269.6M a year: $13,110 per household, 21% below the U.S. average. Housing spending per office is twice the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.
There are 31 real estate businesses on map listings in the Waycross area as of September 2026. One of them (3%) is a chain location, against 6% across the U.S. Per 10,000 households, that is 15.1, 61% below the U.S. rate of 38.5.
In 2023, official counts showed 23 businesses with payroll in the Waycross area classed as real estate agents, property managers, mortgage lenders and inspectors. That is one for every 894 households, against one for every 414 across the U.S. Official counts list 103 one-person businesses without payroll.
Population estimates show the Waycross area grew 3.0% from 2020 to 2025, in step with the U.S. (+3.1%). For real estate businesses, the Waycross area has a Groundwork market score of 56 (upper middle): #176 of 536 scored small-town markets and #9 of 22 scored small-town markets based in Georgia.
How the Waycross area compares
The same measures for Georgia and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Waycross area | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.1 | 39.0 | 38.5 |
| Housing spending per listing (U.S. = 100) | 201 | 92 | 100 |
| Households per official establishment | 894 | 377 | 414 |
| Official establishment growth, 2019–2023 | n/a | +20.8% | +15.8% |
| Population growth, 2020–2025 | +3.0% | +5.3% | +3.1% |
| Spending per household on rent and homeowner costs | $13,110 | $15,525 | $16,661 |
| Median household income | $51,821 | $77,353 | $80,734 |
| Groundwork market score | 56 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 23
- Employees, 2023
- 65
- Annual payroll, 2023
- $2.3M
- One-person businesses, 2023
- 103Businesses with no payroll
- Map listings, September 2026
- 311 chain location
- Listings at the U.S. rate for this spending
- 62The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the Waycross area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Waycross area
- Population, 2025 estimate
- 57,670+3.0% since 2020
- Households
- 20,562
- Median age
- 38.6
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.7
- Land area
- 1,240 sq. mi.
- People per square mile
- 45
- Median household income
- $51,821+34.7% vs. 2015–2019, before inflation
- Average household income
- $70,222
- Median home value
- $126,600
- Jobs located here
- 19,660
- Daytime population
- 54,001Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Waycross area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of the Waycross area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Georgia
Every Georgia market ranked →The highest-scoring small-town markets in Georgia for real estate businesses, numbered among those based in Georgia, with the Waycross area marked.
Top small-town markets in Georgia
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Summerville, GA | 72 | 7 | 7.6 | 383 | +1.5% | #39 of 536 |
| 2Toccoa, GA | 72 | 12 | 11.4 | 267 | +3.8% | #41 of 536 |
| 3Cedartown, GA | 72 | 25 | 15.7 | 201 | +6.0% | #42 of 536 |
| 4Thomaston, GA | 71 | 9 | 8.5 | 368 | +2.7% | #43 of 536 |
| 5Moultrie, GA | 69 | 17 | 10.1 | 302 | +3.3% | #52 of 536 |
| 6Calhoun, GA | 67 | 48 | 22.5 | 148 | +6.9% | #70 of 536 |
| 7Jesup, GA | 61 | 22 | 19.9 | 153 | +7.8% | #123 of 536 |
| 8Douglas, GA | 58 | 32 | 17.2 | 173 | +2.9% | #151 of 536 |
| 9Waycross, GA | 56 | 31 | 15.1 | 201 | +3.0% | #176 of 536 |
| 10Dublin, GA | 56 | 37 | 17.0 | 183 | +2.8% | #179 of 536 |
Other business types in the Waycross area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in the Waycross, GA area?
As of September 2026, map listings count 31 real estate businesses in the Waycross area. One of them (3%) is a chain location. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 23 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023. Official counts also show 103 one-person businesses without payroll.
How much do households in the Waycross, GA area spend on rent and homeowner costs?
About $269.6M a year, or $13,110 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). For the 31 real estate businesses on map listings, housing spending per office is twice the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 20,562 households in the Waycross area and national spending patterns by income.
How does the Waycross, GA area compare with the U.S. for real estate businesses?
The Waycross area has 15.1 real estate businesses per 10,000 households, 61% below the U.S. rate of 38.5. The index of housing spending per office is 201, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, the Waycross area would have about 62, against 31 on map listings. There is one business with payroll in the industry for every 894 households, against one for every 414 across the U.S.
How fast is the Waycross, GA area growing?
Population estimates put the Waycross area at 57,670 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 20,562 households. Median household income in the Waycross area is $51,821, 36% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Waycross area scores 56 for real estate businesses (upper middle), #176 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Waycross area. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in the Waycross area
Screening a site or an acquisition in the Waycross area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Waycross area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.