Clothing and laundry · Small-town market · Wisconsin
Clothing, shoe and laundry businesses in the Manitowoc, WI area
Competitor counts, household spending and official business counts for clothing, shoe and laundry businesses in the Manitowoc, WI area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 81 out of 100: High
Ranked #27 of 536 scored small-town markets
#4 of 13 scored small-town markets based in Wisconsin
- Listings
- 35
- 8 chain locations (23%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $65.1M
- On clothing, shoes and related services · $1,851 a household
- Spending per listing
- $1.9M
- 2.1 times the U.S.
- Listings per 10k households
- 9.9
- 58% below the U.S.
- Population, 2025
- 81,710
- +0.4% since 2020
See the clothing, shoe and laundry businesses around any address in the Manitowoc area
The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Manitowoc area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Manitowoc area scores 81 (high) on the Groundwork market score for clothing, shoe and laundry businesses, ranking #27 of 536 scored small-town markets and #4 of 13 scored small-town markets based in Wisconsin. That puts it in the top 10% of small-town markets for clothing, shoe and laundry businesses.
At $1,851 per household (10% below the U.S. average), households in the Manitowoc area spend about $65.1M a year on clothing, shoes and related services. That is about $1.9M of household spending for each business on map listings, 2.1 times the U.S. figure of $880K.
The Manitowoc area has 35 clothing, shoe and laundry businesses on map listings as of September 2026. 8 of them (23%) are chain locations, against 37% across the U.S. Per 10,000 households, that is 9.9, 58% below the U.S. rate of 23.3.
Official counts show 5 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in the Manitowoc area in 2023. That is one for every 7,038 households, against one for every 1,008 across the U.S. Population estimates put the population change in the Manitowoc area from 2020 to 2025 at +0.4%, slower than the U.S. (+3.1%).
How the Manitowoc area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Manitowoc area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.9 | 18.1 | 23.3 |
| Spending per listing | $1.9M | $1.1M | $880K |
| Households per official establishment | 7,038 | 1,553 | 1,008 |
| Official establishment growth, 2019–2023 | n/a | −15.7% | −12.0% |
| Population growth, 2020–2025 | +0.4% | +1.3% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,851 | $2,003 | $2,055 |
| Median household income | $69,148 | $77,485 | $80,734 |
| Groundwork market score | 81 | 72 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 25
- Annual payroll, 2023
- $392K
- One-person businesses, 2023
- 28Businesses with no payroll
- Map listings, September 2026
- 358 chain locations
- Listings at the U.S. rate for this spending
- 74The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Manitowoc area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Manitowoc area
- Population, 2025 estimate
- 81,710+0.4% since 2020
- Households
- 35,188
- Median age
- 45.5
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.9
- Land area
- 589 sq. mi.
- People per square mile
- 138
- Median household income
- $69,148+22.1% vs. 2015–2019, before inflation
- Average household income
- $87,528
- Median home value
- $186,900
- Jobs located here
- 33,176
- Daytime population
- 74,436Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Manitowoc area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.
Or open the report at the center of the Manitowoc area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing, shoes and laundry across Wisconsin
Every Wisconsin market ranked →The highest-scoring small-town markets in Wisconsin for clothing, shoe and laundry businesses, numbered among those based in Wisconsin, with the Manitowoc area marked.
Top small-town markets in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Platteville, WI | 83 | 19 | 9.5 | $1.9M | +0.9% | #14 of 536 |
| 2Stevens Point-Plover, WI | 83 | 43 | 14.5 | $1.3M | +2.2% | #18 of 536 |
| 3Menomonie, WI | 81 | 18 | 10.3 | $1.9M | +1.7% | #26 of 536 |
| 4Manitowoc, WI | 81 | 35 | 9.9 | $1.9M | +0.4% | #27 of 536 |
| 5Beaver Dam, WI | 79 | 43 | 12.0 | $1.6M | −0.3% | #36 of 536 |
| 6Sparta, WI | 78 | 22 | 12.0 | $1.5M | +0.6% | #40 of 536 |
| 7Shawano, WI | 76 | 19 | 10.2 | $1.8M | +1.4% | #50 of 536 |
| 8Wisconsin Rapids-Marshfield, WI | 75 | 40 | 12.4 | $1.5M | −0.2% | #66 of 536 |
| 9Marinette, WI-MI | 73 | 28 | 9.5 | $1.8M | +0.3% | #76 of 536 |
| 10Whitewater-Elkhorn, WI | 54 | 98 | 22.7 | $912K | +0.8% | #239 of 536 |
Other business types in the Manitowoc area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry81
- Clothing and shoe stores82
- Laundromats64
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing, shoe and laundry businesses are in the Manitowoc, WI area?
Map listings as of September 2026 show 35 clothing, shoe and laundry businesses in the Manitowoc area. 8 of them (23%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 5 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023. Official counts list 28 one-person businesses without payroll.
How much do households in the Manitowoc, WI area spend on clothing, shoes and related services?
About $65.1M a year, or $1,851 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 35 clothing, shoe and laundry businesses on map listings, it comes to $1.9M per business. It is estimated from the incomes of the 35,188 households in the Manitowoc area and national spending patterns by income.
How does the Manitowoc, WI area compare with the U.S. for clothing, shoe and laundry businesses?
The Manitowoc area has 9.9 clothing, shoe and laundry businesses per 10,000 households, 58% below the U.S. rate of 23.3. Spending per business is $1.9M, 2.1 times the U.S. figure of $880K. At the U.S. ratio of clothing, shoe and laundry businesses to household spending, the Manitowoc area would have about 74, against 35 on map listings. There is one business with payroll in the industry for every 7,038 households, against one for every 1,008 across the U.S.
How fast is the Manitowoc, WI area growing?
Population estimates put the Manitowoc area at 81,710 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 35,188 households. The median household income in the Manitowoc area is $69,148 a year, 14% below the U.S. median of $80,734. That rose 22.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Manitowoc area scores 81 for clothing, shoe and laundry businesses (high), #27 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Manitowoc area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Manitowoc area
Screening a site or an acquisition in the Manitowoc area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Manitowoc area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.