Beauty and personal care · County · Pennsylvania
Spas and skin care studios in Westmoreland County, PA
The spas and skin care studios in Westmoreland County, PA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 55 out of 100: Upper middle
Ranked #694 of 1,769 scored counties
#37 of 53 scored counties in Pennsylvania
- Listings
- 123
- 13 chain locations (11%)
- Official establishments
- 28
- +33.3% since 2019
- Household spending a year
- $149.7M
- On personal care products and services · $966 a household
- Spending per listing
- $1.2M
- 39% above the U.S.
- Listings per 10k households
- 7.9
- 31% below the U.S.
- Population, 2025
- 349,324
- −1.4% since 2020
See the spas and skin care studios around any address in Westmoreland County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Westmoreland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 123 spas and skin care studios in Westmoreland County. Chain locations make up 11% of them, against 10% across the U.S. That comes to 7.9 for every 10,000 households, 31% below the U.S. rate of 11.5.
Household spending on personal care products and services in Westmoreland County comes to about $149.7M a year: $966 per household, 4% below the U.S. average. That is about $1.2M of household spending for each studio on map listings, 39% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
Official counts show 28 businesses with payroll classed as other personal care services in Westmoreland County in 2023, up 33.3% from 2019. That is one for every 5,535 households, against one for every 4,055 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $149K have gone to businesses classed as other personal care services in Westmoreland County.
Between 2020 and 2025, the population of Westmoreland County declined 1.4%, against +3.1% for the U.S. The Groundwork market score for spas and skin care studios in Westmoreland County is 55 (upper middle), #694 of 1,769 scored counties and #37 of 53 scored counties in Pennsylvania.
How Westmoreland County compares
The same measures for Pennsylvania and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Westmoreland County | Pennsylvania | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.9 | 7.7 | 11.5 |
| Spending per listing | $1.2M | $1.3M | $876K |
| Households per official establishment | 5,535 | 4,817 | 4,055 |
| Official establishment growth, 2019–2023 | +33.3% | +32.4% | +29.8% |
| Population growth, 2020–2025 | −1.4% | +0.5% | +3.1% |
| Spending per household on personal care products and services | $966 | $1,004 | $1,005 |
| Median household income | $74,109 | $77,971 | $80,734 |
| Groundwork market score | 55 | 63 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 21 → 28+33.3% over the period
- Employees, 2023
- 212
- Annual payroll, 2023
- $4.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 12313 chain locations
- Listings at the U.S. rate for this spending
- 171The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $149K
SBA-backed loans to businesses classed as other personal care services in Westmoreland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Westmoreland County
- Population, 2025 estimate
- 349,324−1.4% since 2020
- Households
- 154,979
- Median age
- 47.0
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.8
- Land area
- 1,028 sq. mi.
- People per square mile
- 343
- Median household income
- $74,109+22.6% vs. 2015–2019, before inflation
- Average household income
- $97,695
- Median home value
- $203,500
- Jobs located here
- 134,448
- Daytime population
- 320,126Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Westmoreland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Westmoreland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Pennsylvania
Every Pennsylvania market ranked →The highest-scoring counties in Pennsylvania for spas and skin care studios, numbered among those based in Pennsylvania, with Westmoreland County marked.
Top counties in Pennsylvania
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Adams County, PA | 82 | 20 | 4.9 | $2.1M | +3.6% | #51 of 1,769 |
| 2Pike County, PA | 77 | 18 | 7.4 | $1.4M | +7.2% | #102 of 1,769 |
| 3Schuylkill County, PA | 76 | 22 | 3.8 | $2.4M | +1.5% | #104 of 1,769 |
| 4York County, PA | 75 | 115 | 6.3 | $1.6M | +3.6% | #121 of 1,769 |
| 5Berks County, PA | 74 | 106 | 6.5 | $1.5M | +2.7% | #142 of 1,769 |
| 6Lebanon County, PA | 73 | 25 | 4.4 | $2.2M | +2.2% | #153 of 1,769 |
| 7Lancaster County, PA | 72 | 146 | 6.9 | $1.5M | +1.9% | #174 of 1,769 |
| 8Beaver County, PA | 70 | 40 | 5.5 | $1.7M | −1.1% | #215 of 1,769 |
| 9Dauphin County, PA | 69 | 78 | 6.4 | $1.5M | +2.3% | #246 of 1,769 |
| 10Wayne County, PA | 68 | 6 | 2.9 | $3.1M | +1.1% | #256 of 1,769 |
| 37Westmoreland County, PA | 55 | 123 | 7.9 | $1.2M | −1.4% | #694 of 1,769 |
Other business types in Westmoreland County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas40
- Hair salons37
- Barbershops69
- Nail salons54
- Spas and skin care55
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Westmoreland County, PA?
Westmoreland County has 123 spas and skin care studios on map listings as of September 2026. 13 of them (11%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 28 businesses with payroll classed as other personal care services in 2023, up 33.3% from 2019.
How much do households in Westmoreland County, PA spend on personal care products and services?
About $149.7M a year, or $966 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 123 spas and skin care studios on map listings, it comes to $1.2M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 154,979 households in Westmoreland County and national spending patterns by income.
How does Westmoreland County, PA compare with the U.S. for spas and skin care studios?
Westmoreland County has 7.9 spas and skin care studios per 10,000 households, 31% below the U.S. rate of 11.5. Spending per studio is $1.2M, 39% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Westmoreland County would have about 171, against 123 on map listings. There is one business with payroll in the industry for every 5,535 households, against one for every 4,055 across the U.S. The official count rose 33.3% from 2019 to 2023, against +29.8% for the U.S.
How fast is Westmoreland County, PA growing?
Population estimates put Westmoreland County at 349,324 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 154,979 households. Median household income in Westmoreland County is $74,109, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Westmoreland County scores 55 for spas and skin care studios (upper middle), #694 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Westmoreland County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Westmoreland County
Screening a site or an acquisition in Westmoreland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Westmoreland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.