Food and drink · County · Ohio
Bakeries and dessert shops in Williams County, OH
The bakeries and dessert shops in Williams County, OH, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 34 out of 100: Lower middle
Ranked #1,509 of 1,889 scored counties
#72 of 82 scored counties in Ohio
- Listings
- 15
- 2 chain locations (13%)
- Official establishments
- 7
- All snack bars and retail bakeries
- Household spending a year
- $52M
- On food away from home · $3,358 a household
- Spending per listing
- $3.5M
- 16% below the U.S.
- Listings per 10k households
- 9.7
- In line with the U.S.
- Population, 2025
- 36,549
- −1.4% since 2020
See the bakeries and dessert shops around any address in Williams County
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Williams County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for bakeries and dessert shops in Williams County is 34 (lower middle), #1,509 of 1,889 scored counties and #72 of 82 scored counties in Ohio. That puts it in the bottom quarter of counties.
Household spending on food away from home in Williams County comes to about $52M a year: $3,358 per household, 17% below the U.S. average. That is about $3.5M of household spending for each shop on map listings, 16% below the U.S. figure of $4.1M. The spending figure covers all food away from home, not only bakeries and dessert shops.
Williams County has 15 bakeries and dessert shops on map listings as of September 2026. Of those, 2 are chain locations, or 13%, against 35% across the U.S. That comes to 9.7 for every 10,000 households, in line with the U.S. rate of 9.8.
The official count of businesses with payroll classed as snack bars and retail bakeries in Williams County was 7 in 2023. That is one for every 2,211 households, against one for every 1,369 across the U.S. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Since fiscal 2022, 2 SBA-backed loans worth $825K have gone to businesses classed as snack bars and retail bakeries in Williams County. Population estimates show Williams County declined 1.4% from 2020 to 2025, against +3.1% for the U.S.
How Williams County compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Williams County | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.7 | 8.3 | 9.8 |
| Spending per listing | $3.5M | $4.6M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 2,211 | 1,799 | 1,369 |
| Official establishment growth, 2019–2023 | n/a | +27.8% | +24.6% |
| Population growth, 2020–2025 | −1.4% | +0.9% | +3.1% |
| Spending per household on food away from home | $3,358 | $3,829 | $4,070 |
| Median household income | $61,048 | $71,389 | $80,734 |
| Groundwork market score | 34 | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 7All snack bars and retail bakeries
- Employees, 2023
- 106
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- 0All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 152 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $825K
SBA-backed loans to businesses classed as snack bars and retail bakeries in Williams County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in Williams County
- Population, 2025 estimate
- 36,549−1.4% since 2020
- Households
- 15,476
- Median age
- 41.9
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.8
- Land area
- 421 sq. mi.
- People per square mile
- 87
- Median household income
- $61,048+14.8% vs. 2015–2019, before inflation
- Average household income
- $75,921
- Median home value
- $150,000
- Jobs located here
- 16,679
- Daytime population
- 35,422Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Williams County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of Williams County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across Ohio
Every Ohio market ranked →The highest-scoring counties in Ohio for bakeries and dessert shops, numbered among those based in Ohio, with Williams County marked.
Top counties in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Union County, OH | 86 | 19 | 7.8 | $6.1M | +16.5% | #39 of 1,889 |
| 2Pickaway County, OH | 80 | 13 | 5.9 | $6.5M | +7.4% | #88 of 1,889 |
| 3Clermont County, OH | 79 | 60 | 7.1 | $5.9M | +3.9% | #102 of 1,889 |
| 4Warren County, OH | 78 | 67 | 7.3 | $6.7M | +5.7% | #112 of 1,889 |
| 5Fairfield County, OH | 78 | 44 | 7.3 | $5.9M | +6.5% | #116 of 1,889 |
| 6Madison County, OH | 78 | 14 | 8.9 | $4.6M | +7.1% | #121 of 1,889 |
| 7Morrow County, OH | 76 | 10 | 7.4 | $5.2M | +3.7% | #150 of 1,889 |
| 8Perry County, OH | 74 | 6 | 4.5 | $8.1M | +1.3% | #177 of 1,889 |
| 9Clinton County, OH | 73 | 8 | 4.8 | $7.7M | +0.6% | #198 of 1,889 |
| 10Brown County, OH | 72 | 5 | 2.9 | $12.4M | +1.6% | #213 of 1,889 |
| 72Williams County, OH | 34 | 15 | 9.7 | $3.5M | −1.4% | #1,509 of 1,889 |
Other business types in Williams County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes45
- Sit-down restaurants54
- Fast food and sandwich shops31
- Pizza24
- Coffee shops and cafes46
- Bakeries and dessert shops34
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in Williams County, OH?
Map listings as of September 2026 show 15 bakeries and dessert shops in Williams County. 2 of them (13%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 7 businesses with payroll classed as snack bars and retail bakeries in 2023. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too.
How much do households in Williams County, OH spend on food away from home?
About $52M a year, or $3,358 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 15 bakeries and dessert shops on map listings, it comes to $3.5M per shop. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade. It is estimated from the incomes of the 15,476 households in Williams County and national spending patterns by income.
How does Williams County, OH compare with the U.S. for bakeries and dessert shops?
Williams County has 9.7 bakeries and dessert shops per 10,000 households, in line with the U.S. rate of 9.8. Spending per shop is $3.5M, 16% below the U.S. figure of $4.1M. At the U.S. ratio of bakeries and dessert shops to household spending, Williams County would have about 13, against 15 on map listings. There is one business with payroll in the industry for every 2,211 households, against one for every 1,369 across the U.S.
How fast is Williams County, OH growing?
Population estimates put Williams County at 36,549 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 15,476 households. The median household income in Williams County is $61,048 a year, 24% below the U.S. median of $80,734. That rose 14.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Williams County scores 34 for bakeries and dessert shops (lower middle), #1,509 of 1,889 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Williams County. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in Williams County
Screening a site or an acquisition in Williams County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Williams County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.