Beauty and personal care · County · North Carolina
Salons, barbers and spas in Stokes County, NC
How Stokes County, NC compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #757 of 2,385 scored counties
#24 of 96 scored counties in North Carolina
- Listings
- 59
- 6 chain locations (10%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $15.3M
- On personal care products and services · $783 a household
- Spending per listing
- $260K
- 22% above the U.S.
- Listings per 10k households
- 30.2
- 36% below the U.S.
- Population, 2025
- 46,126
- +3.5% since 2020
See the salons, barbers and spas around any address in Stokes County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Stokes County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 59 salons, barbers and spas in Stokes County. Of those, 6 are chain locations, or 10%, against 15% across the U.S. Per 10,000 households, that is 30.2, 36% below the U.S. rate of 47.2.
Household spending on personal care products and services in Stokes County comes to about $15.3M a year: $783 per household, 22% below the U.S. average. That is about $260K of household spending for each business on map listings, 22% above the U.S. figure of $213K.
Official counts show 7 businesses with payroll classed as personal care services in Stokes County in 2023. That is one for every 2,792 households, against one for every 804 across the U.S. Official counts list 178 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $261K has gone to businesses classed as personal care services in Stokes County.
Population estimates show Stokes County grew 3.5% from 2020 to 2025, in step with the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in Stokes County is 58 (upper middle), #757 of 2,385 scored counties and #24 of 96 scored counties in North Carolina.
How Stokes County compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Stokes County | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 30.2 | 50.1 | 47.2 |
| Spending per listing | $260K | $179K | $213K |
| Households per official establishment | 2,792 | 1,058 | 804 |
| Official establishment growth, 2019–2023 | n/a | +25.4% | +14.1% |
| Population growth, 2020–2025 | +3.5% | +7.2% | +3.1% |
| Spending per household on personal care products and services | $783 | $897 | $1,005 |
| Median household income | $62,969 | $72,388 | $80,734 |
| Groundwork market score | 58 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 7
- Employees, 2023
- 18
- Annual payroll, 2023
- $807K
- One-person businesses, 2023
- 178Businesses with no payroll
- Map listings, September 2026
- 596 chain locations
- Listings at the U.S. rate for this spending
- 72The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $261K
SBA-backed loans to businesses classed as personal care services in Stokes County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Stokes County
- Population, 2025 estimate
- 46,126+3.5% since 2020
- Households
- 19,546
- Median age
- 47.6
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.2
- Land area
- 449 sq. mi.
- People per square mile
- 100
- Median household income
- $62,969+31.0% vs. 2015–2019, before inflation
- Average household income
- $76,672
- Median home value
- $196,700
- Jobs located here
- 7,846
- Daytime population
- 32,092Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Stokes County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Stokes County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across North Carolina
Every North Carolina market ranked →The highest-scoring counties in North Carolina for salons, barbers and spas, numbered among those based in North Carolina, with Stokes County marked.
Top counties in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Chatham County, NC | 90 | 78 | 23.6 | $443K | +11.0% | #11 of 2,385 |
| 2Camden County, NC | 89 | 5 | 12.5 | $763K | +8.8% | #13 of 2,385 |
| 3Currituck County, NC | 86 | 28 | 23.6 | $428K | +16.7% | #29 of 2,385 |
| 4Franklin County, NC | 79 | 58 | 20.3 | $428K | +18.8% | #85 of 2,385 |
| 5Madison County, NC | 74 | 12 | 14.4 | $556K | +5.9% | #178 of 2,385 |
| 6Hoke County, NC | 74 | 50 | 26.0 | $320K | +9.0% | #192 of 2,385 |
| 7Harnett County, NC | 74 | 143 | 28.7 | $299K | +12.3% | #194 of 2,385 |
| 8Davie County, NC | 74 | 57 | 33.0 | $277K | +6.9% | #197 of 2,385 |
| 9Perquimans County, NC | 71 | 10 | 17.8 | $469K | +3.6% | #244 of 2,385 |
| 10Yancey County, NC | 69 | 13 | 16.0 | $507K | +3.2% | #300 of 2,385 |
| 24Stokes County, NC | 58 | 59 | 30.2 | $260K | +3.5% | #757 of 2,385 |
Other business types in Stokes County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas58
- Hair salons63
- Barbershops55
- Nail salons48
- Spas and skin care40
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Stokes County, NC?
There are 59 salons, barbers and spas on map listings in Stokes County as of September 2026. 6 of them (10%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 7 businesses with payroll classed as personal care services in 2023. Official counts also show 178 one-person businesses without payroll.
How much do households in Stokes County, NC spend on personal care products and services?
About $15.3M a year, or $783 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 59 salons, barbers and spas on map listings, it comes to $260K per business. It is estimated from the incomes of the 19,546 households in Stokes County and national spending patterns by income.
How does Stokes County, NC compare with the U.S. for salons, barbers and spas?
Stokes County has 30.2 salons, barbers and spas per 10,000 households, 36% below the U.S. rate of 47.2. Spending per business is $260K, 22% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Stokes County would have about 72, against 59 on map listings. There is one business with payroll in the industry for every 2,792 households, against one for every 804 across the U.S.
How fast is Stokes County, NC growing?
Population estimates put Stokes County at 46,126 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 19,546 households. Median household income in Stokes County is $62,969, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Stokes County scores 58 for salons, barbers and spas (upper middle), #757 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Stokes County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Stokes County
Screening a site or an acquisition in Stokes County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Stokes County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.