County profile · North Carolina
Surry County, NC market data
Population, household spending and competition for 56 business types in Surry County, each scored against other counties.
- Population, 2025
- 72,287
- +1.3% since 2020
- Households
- 29,869
- Median household income
- $55,656
- +27.7% vs. 2015–2019, before inflation
- Median home value
- $177,600
- Jobs located here
- 28,742
- Highest market score
- 64
- Insurance agencies, #646 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Surry County by name and distance, and the households and spending within reach. Or open the report at the center of Surry County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 72,287 people live in Surry County, in 29,869 households. Between 2020 and 2025, the population of Surry County grew 1.3%, slower than the U.S. (+3.1%). The median household income in Surry County is $55,656 a year, 31% below the U.S. median of $80,734. That rose 27.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Surry County spend the most on vehicle insurance (an index of 147, where 100 is the U.S. average) and the least on memberships, classes and admissions (55).
The highest Groundwork market scores in Surry County are for insurance agencies (64), house cleaning businesses (63) and funeral homes (62). Surry County ranks #646 of 2,272 scored counties for insurance agencies.
Surry County is part of the Mount Airy area. For its number of households, Surry County has the most map listings, relative to the U.S., for car washes and detailers (95% above the U.S. rate) and the fewest for real estate businesses (47% below the U.S. rate).
All 56 business types in Surry County
Highest Groundwork market score first. Each score compares Surry County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 64 | #646 of 2,272 | 37 | 12.4 | $2.3M | 185 | 37 |
| House cleaning | 63 | #184 of 847 | 5 | 1.7 | $7.7M | 120 | 10 |
| Funeral homes | 62 | #429 of 1,472 | 6 | 2.0 | $804K | 118 | 6 |
| Gas stations | 59 | #800 of 2,358 | 48 | 16.1 | $2.1M | 88 | 39 |
| Landscaping and lawn care | 58 | #500 of 1,493 | 13 | 4.4 | $2.9M | 101 | 23 |
| Chiropractors | 56 | #566 of 1,490 | 11 | 3.7 | $2.6M | 110 | 4 |
| Pet grooming and boarding | 56 | #586 of 1,461 | 11 | 3.7 | $2M | 80 | 3 |
| Physical therapy | 55 | #579 of 1,422 | 10 | 3.3 | $2.9M | 121 | 7 |
| Tire shops | 52 | #718 of 1,530 | 9 | 3.0 | $3.4M | 134 | 9 |
| Lawn, cleaning and pest control | 52 | #779 of 1,771 | 24 | 8.0 | $1.6M | 95 | 36 |
| Real estate agents and brokers | 52 | #944 of 2,176 | 52 | 17.4 | Index only | 141 | 12 |
| Gyms, studios and classes | 52 | #963 of 2,088 | 26 | 8.7 | $623K | 94 | 4 |
| Real estate | 51 | #1,040 of 2,229 | 61 | 20.4 | Index only | 152 | 21 |
| Mortgage brokers and lenders | 50 | #433 of 887 | 6 | 2.0 | Index only | 171 | Under 3 |
| Convenience stores | 50 | #1,133 of 2,261 | 33 | 11.0 | $4.9M | 63 | 3 |
| Roofing and gutters | 48 | #638 of 1,177 | 10 | 3.3 | $7.4M | 87 | 4 |
| Gyms | 48 | #998 of 1,792 | 16 | 5.4 | $1M | 78 | 4 |
| Car washes and detailing | 45 | #869 of 1,451 | 22 | 7.4 | $1.4M | 55 | 3 |
| Martial arts and dance studios | 42 | #883 of 1,334 | 8 | 2.7 | $2M | 100 | Under 3 |
| Grocery and convenience stores | 42 | #1,528 of 2,402 | 76 | 25.4 | $2.1M | 63 | 15 |
| Collision repair and body shops | 41 | #886 of 1,327 | 14 | 4.7 | $2.2M | 70 | 8 |
| Coffee shops and cafes | 41 | #1,344 of 2,063 | 28 | 9.4 | $3.4M | 92 | 13 |
| Home repair trades | 40 | #1,489 of 2,057 | 34 | 11.4 | $2.2M | 89 | 50 |
| Pet businesses | 40 | #1,542 of 2,200 | 44 | 14.7 | $508K | 58 | 12 |
| Pest control | 39 | #501 of 699 | 6 | 2.0 | $6.4M | 62 | 3 |
| Barbershops | 39 | #939 of 1,356 | 11 | 3.7 | $2.1M | 111 | Under 3 |
| Veterinarians | 38 | #1,015 of 1,485 | 12 | 4.0 | $1.9M | 69 | 9 |
| Pizza | 38 | #1,513 of 2,090 | 27 | 9.0 | $3.5M | 69 | 53 |
| Primary care and pediatrics | 37 | #1,223 of 1,656 | 17 | 5.7 | $1.7M | 96 | 44 |
| Auto repair shops | 37 | #1,786 of 2,378 | 89 | 29.8 | $340K | 77 | 34 |
| Child care and preschools | 36 | #1,197 of 1,611 | 18 | 6.0 | $562K | 56 | 14 |
| Spas and skin care | 35 | #1,410 of 1,769 | 23 | 7.7 | $997K | 114 | Under 3 |
| Grocery stores | 35 | #1,515 of 2,070 | 29 | 9.7 | $5.6M | 61 | 12 |
| Salons, barbers and spas | 35 | #1,966 of 2,385 | 132 | 44.2 | $174K | 82 | 15 |
| Optometrists and eye care | 34 | #1,015 of 1,302 | 10 | 3.3 | $2.9M | 93 | 7 |
| Auto repair and car care | 34 | #1,894 of 2,401 | 149 | 49.9 | $203K | 76 | 50 |
| Clothing and shoe stores | 32 | #1,654 of 2,087 | 53 | 17.7 | $917K | 72 | 17 |
| Pet stores | 31 | #765 of 974 | 7 | 2.3 | $3.2M | 71 | Under 3 |
| Hair salons | 31 | #2,003 of 2,339 | 82 | 27.5 | $280K | 65 | 11 |
| HVAC and plumbing | 30 | #1,487 of 1,707 | 21 | 7.0 | $3.5M | 74 | 31 |
| Bakeries and dessert shops | 29 | #1,656 of 1,889 | 33 | 11.0 | $2.9M | 70 | 16 |
| Clothing, shoes and laundry | 29 | #1,872 of 2,210 | 69 | 23.1 | $704K | 80 | 24 |
| Fast food and sandwich shops | 29 | #1,879 of 2,222 | 55 | 18.4 | $1.7M | 57 | 53 |
| Nail salons | 28 | #1,164 of 1,328 | 16 | 5.4 | $1.4M | 86 | Under 3 |
| Dentists and orthodontists | 28 | #1,699 of 1,886 | 36 | 12.1 | $806K | 82 | 22 |
| Sit-down restaurants | 28 | #2,105 of 2,405 | 153 | 51.2 | $623K | 94 | 65 |
| Restaurants and cafes | 27 | #2,129 of 2,405 | 316 | 105.8 | $302K | 81 | 133 |
| Doctors, dentists and clinics | 26 | #2,197 of 2,394 | 241 | 80.7 | $120K | 79 | 84 |
| Dry cleaners | 19 | #482 of 507 | 5 | 1.7 | $9.7M | 62 | 4 |
| Electricians | Not scored | Not scored | 3 | 1.0 | $24.5M | 204 | 15 |
| Laundromats | Not scored | Not scored | 3 | 1.0 | $16.2M | 130 | 3 |
| Property management | Not scored | Not scored | 3 | 1.0 | Index only | 240 | 7 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.7 | $15.1M | Too few | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.7 | $8.1M | Too few | 4 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Surry County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $30.3M | $1,014 | 106 |
| Gasoline and other fuels | $100.3M | $3,356 | 129 |
| Food away from home | $95.3M | $3,191 | 78 |
| Groceries | $163.2M | $5,465 | 86 |
| Personal care products and services | $22.9M | $768 | 76 |
| Child care and other personal services | $10.1M | $339 | 58 |
| Memberships, classes and admissions | $16.2M | $542 | 55 |
| Medical and dental services | $29M | $971 | 75 |
| Pets | $22.4M | $749 | 82 |
| Clothing, shoes and related services | $48.6M | $1,627 | 79 |
| Vehicle insurance | $86M | $2,880 | 147 |
| Home repairs, maintenance and insurance | $73.6M | $2,464 | 82 |
| Lawn care, cleaning and other household services | $38.3M | $1,282 | 91 |
| Rent and homeowner costs | $400.5M | $13,409 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Surry County
- Population, 2025 estimate
- 72,287+1.3% since 2020
- Households
- 29,869
- Median age
- 44.0
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.2
- Land area
- 533 sq. mi.
- People per square mile
- 134
- Median household income
- $55,656+27.7% vs. 2015–2019, before inflation
- Average household income
- $76,579
- Median home value
- $177,600
- Jobs located here
- 28,742
- Daytime population
- 70,148Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Surry County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Surry County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in North Carolina 8
- Yadkin County, NC37,574 people
- Stokes County, NC45,139 people
- Alleghany County, NC11,174 people
- Wilkes County, NC65,935 people
- Forsyth County, NC389,977 people
- Davie County, NC44,122 people
- Ashe County, NC26,950 people
- Davidson County, NC172,954 people
Questions
How fast is Surry County, NC growing?
Population estimates put Surry County at 72,287 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 29,869 households. Against the 2015–2019 survey, median household income rose 27.7%, before inflation.
How much do households in Surry County, NC spend?
Households in Surry County spend about $400.5M a year on rent and homeowner costs, $163.2M on groceries and $100.3M on gasoline and other fuels. Relative to the U.S., household spending in Surry County runs highest on vehicle insurance (an index of 147, where 100 is the U.S. average) and lowest on memberships, classes and admissions (55).
Which business types have the highest market scores in Surry County, NC?
Of the business types scored in Surry County, insurance agencies (64), house cleaning businesses (63) and funeral homes (62) have the highest Groundwork market scores. For insurance agencies, that ranks #646 of 2,272 scored counties.
How does Surry County, NC compare with the U.S.?
Median household income in Surry County is $55,656, 31% below the U.S. median of $80,734. The population rose 1.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $177,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for car washes and detailers (95% above the U.S. rate) and lowest for real estate businesses (47% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in Surry County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Surry County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Surry County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Surry County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.