Groundwork

Beauty and personal care · Small-town market · Vermont

Nail salons in the Bennington, VT area

The nail salons in the Bennington, VT area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 60 out of 100: Upper middle

Ranked #127 of 387 scored small-town markets
#2 of 2 scored small-town markets based in Vermont

Listings
6
2 chain locations (33%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$14.6M
On personal care products and services · $973 a household
Spending per listing
$2.4M
46% above the U.S.
Listings per 10k households
4.0
33% below the U.S.
Population, 2025
36,630
−1.8% since 2020

See the nail salons around any address in the Bennington area

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Bennington area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $973 per household (3% below the U.S. average), households in the Bennington area spend about $14.6M a year on personal care products and services. Spread across 6 nail salons, that is $2.4M per salon, 46% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.

The Bennington area has 6 nail salons on map listings as of September 2026. Chain locations make up 33% of them, against 27% across the U.S. That is 4.0 per 10,000 households, 33% below the U.S. rate of 6.0.

Official counts don’t publish a figure for nail salons in the Bennington area, since they leave out counts under 3. Official counts also show 4 one-person businesses without payroll.

Between 2020 and 2025, the population of the Bennington area declined 1.8%, against +3.1% for the U.S. The Bennington area scores 60 (upper middle) on the Groundwork market score for nail salons, ranking #127 of 387 scored small-town markets and #2 of 2 scored small-town markets based in Vermont.

How the Bennington area compares

The same measures for Vermont and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Bennington, VT area compared with Vermont and the U.S.
MeasureBennington areaVermontU.S.
Listings per 10k households4.02.96.0
Spending per listing$2.4M$3.5M$1.7M
Households per official establishmentn/a7,0113,754
Official establishment growth, 2019–2023n/a+11.4%+23.2%
Population growth, 2020–2025−1.8%+0.3%+3.1%
Spending per household on personal care products and services$973$1,014$1,005
Median household income$73,325$81,203$80,734
Groundwork market score6067

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
4Businesses with no payroll
Map listings, September 2026
62 chain locations
Listings at the U.S. rate for this spending
9The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as nail salons in the Bennington area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Bennington area

Population, 2025 estimate
36,630−1.8% since 2020
Households
14,987
Median age
47.5
Homes lived in by their owners
74%
Vehicles per household
1.7
Land area
674 sq. mi.
People per square mile
55
Median household income
$73,325+30.5% vs. 2015–2019, before inflation
Average household income
$107,853
Median home value
$279,900
Jobs located here
16,869
Daytime population
38,521Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Bennington area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of the Bennington area. Signed out, you see a blurred preview; on an account, each report is one action.

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Nail salons across Vermont

Every Vermont market ranked →

The highest-scoring small-town markets in Vermont for nail salons, numbered among those based in Vermont (a market based in another state is listed without a number), with the Bennington area marked.

Top small-town markets in Vermont

Small-town markets in Vermont ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Lebanon-Claremont, NH-VT87262.8$3.6M+1.5%#7 of 387
1Rutland, VT6772.8$3.4M−1.4%#80 of 387
2Bennington, VT6064.0$2.4M−1.8%#127 of 387

Other business types in the Bennington area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in the Bennington, VT area?

Map listings as of September 2026 show 6 nail salons in the Bennington area. 2 of them (33%) are chain locations. The listings count nail salons. No official count is published for nail salons in the Bennington area: counts under 3 are left out. Official counts list 4 one-person businesses without payroll.

How much do households in the Bennington, VT area spend on personal care products and services?

About $14.6M a year, or $973 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 6 nail salons on map listings, it comes to $2.4M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 14,987 households in the Bennington area and national spending patterns by income.

How does the Bennington, VT area compare with the U.S. for nail salons?

The Bennington area has 4.0 nail salons per 10,000 households, 33% below the U.S. rate of 6.0. Spending per salon is $2.4M, 46% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, the Bennington area would have about 9, against 6 on map listings.

How fast is the Bennington, VT area growing?

Population estimates put the Bennington area at 36,630 people in 2025, down 1.8% since 2020, against +3.1% for the U.S. It has 14,987 households. Median household income in the Bennington area is $73,325, 9% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Bennington area scores 60 for nail salons (upper middle), #127 of 387 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Bennington area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in the Bennington area

Screening a site or an acquisition in the Bennington area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Bennington area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.